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What if the future of AI depends on understanding where, not just what? In this episode, I’m joined by Justus Killian, partner at Space Capital, one of the only VC firms focused entirely on geospatial and space-based tech. We dive into why geospatial data is no longer niche, how satellites became billion-dollar businesses, and why the next wave of AI breakthroughs could come from those who understand location. We also unpack the evolving venture landscape, the rise of geo-embeddings, and how spatial data is finally moving beyond the map into real-time decision-making.

Whether you're building LLMs, funding the next Planet Labs, or just curious about how Earth is being mapped in ways you’ve never seen, this one's for you.

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In this episode, we dive into one of the biggest challenges holding back GIS professionals today: the technician trap. Sparked by a real-world job posting from one of the world’s richest tech companies—offering just $20–$22 an hour for a GIS contract role—we explore what this means for the broader industry.

Why are highly skilled spatial professionals being underpaid, and what separates a $45K contractor from a $300K geospatial data engineer? The answer lies in how you position yourself—and whether your work is seen as project-based execution or strategic value creation.

We’ll unpack:

• The pay disparity across GIS roles and what it reveals
• How entry-level positions can set the wrong trajectory
• Why spatial skills alone aren’t enough without systems thinking
• The mindset shift needed to break free from being "just a mapmaker"
• How to move from being a button-pusher to a strategic stakeholder

Whether you're just entering the GIS field or feeling stuck in your current role, this episode offers a candid look at how to grow your career by aligning technical skills with business impact—and why it's time to expect more from GIS roles.

🎧 Plus: Learn about the Modern GIS Accelerator, a program designed to help you scale your skills and reframe your career path.

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💨 Sign up for the Modern GIS Accelerator ➡️ https://forrest.nyc/accelerator ⬅️

Feeling stuck in your GIS career? You're not alone. In this episode, we dive deep into the common challenges GIS professionals face and how to break free from the "technician trap." Discover actionable strategies to transition from a support role to a strategic contributor, adding greater value to your organization.

We'll explore how to shift your mindset from focusing solely on deliverables to emphasizing outcomes. Learn how to identify your technical passions, specialize effectively, and position yourself as a leader in your field. Whether you're aiming to build a standout portfolio, land a promotion, or pivot into a new GIS role, this episode offers practical insights to help you achieve your goals.

Plus, hear real-world examples of how GIS professionals have transformed their careers by applying these principles. Tune in and start unlocking the next level in your GIS journey!