Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement
2015/01/21
再生時間： 58 分
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Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement

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The buzz: Marketing. The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running. The experts speak. Liz Miller, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month” (Theodore Roosevelt). Jeff Tanner, Baylor University: “The only sustainable competitive advantage is to learn faster than your competition” (Peter Senge). Bernard Chung, SAP: ““If customer advocacy is the destination, customer engagement is the journey.” Join us for New Era of Marketing: Adaptive Customer Engagement.

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あらすじ・解説

The buzz: Marketing. The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running. The experts speak. Liz Miller, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month” (Theodore Roosevelt). Jeff Tanner, Baylor University: “The only sustainable competitive advantage is to learn faster than your competition” (Peter Senge). Bernard Chung, SAP: ““If customer advocacy is the destination, customer engagement is the journey.” Join us for New Era of Marketing: Adaptive Customer Engagement.

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