Welcome to the show, Jay Baer! The CX expert drops in on the show to talk about his latest book, The Time to Win. He also gives his riffs on AI, his process for building a book and collecting all those great stories and examples. That and more from a leading speaker on the marketing circuit and also one of the country’s top tequila influencers. Brian gets John’s reaction to the recent Wendy’s dynamic pricing news. John’s shoots for Mars with his Hopelessly Unattainable Guest.

Key topics & chapter markers

(01:04): Oh, Wendy’s

(09:11): Jay Baer joins the show

(20:05): Responding quickly…but not too quickly

(27:16): Being fast doesn’t always mean being free

(37:36): How AI will impact customer experiences

(44:24): Chasing tequila

(51:45): Hopefully Unattainable Rocket ships

Background content

Surge Pricing is Coming to More Menus Near You - Wall Street Journal

Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand - NY Post

No, Wendy’s Says It Isn’t Planning to Introduce Surge Pricing - NPR

Verizon’s new CX leader wants to quash customer pain points - Fierce Wireless

JayBaer.com

The Time to Win

The Time to Win - Amazon

Talk Triggers - Amazon

Tequila Jay Baer

Tequila Jay Baer - Instagram

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/