SportsLit (Season 9, Episode 2) - Jane McManus (Founding Columnist - espnW) - The Fast Track: Inside the Surging Business of Women's Sports
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SportsLit (Season 9, Episode 2) - Jane McManus (Founding Columnist - espnW) - The Fast Track: Inside the Surging Business of Women's Sports
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The business of women’s sports has never had this much momentum. So what is it building on?
Jane McManus provides a real-time snapshot of where we currently are and how we got here in Fast Track: The Surging Business of Women’s Sports.
McManus has spent a career covering sports for major outlets such as the New York Daily News and was a founding columnist for espnW. Now an Adjunct Professor at NYU at the Preston Robert Tisch Institute for Global Sport, she has published a book that examines the business of women's sport, focusing on the peaks that have occured during her lifetime, from 1970s till present day.
Tracing a line through the origins of the WTA to the leagues emerging today, there is lots to learn in this rapidly developing movement that rides an undulating past into its next sustainable breakthrough.