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Squigs is the first South Asian-owned and inspired brand to be on shelves in Urban Outfitters. It was also awarded the Allure Best of Beauty Award for the Best Hair Oil under the clean category. In this episode, Adam Torres and Nikita Charuza, Founder & CEO of Squigs Beauty, explore the Squigs journey and how Nikita went from fashion and beauty editor to launching Squigs. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit megaphone.fm/adchoices