Start With the End in Mind – Vision, Mission & Values
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Start With the End in Mind – Vision, Mission & Values
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Before you build the brand, the product, or the team — you need to know what you’re building toward.
In this episode, I help you zoom out and set a foundation rooted in clarity, intention, and alignment. Because a business without direction isn’t a startup — it’s a spinning wheel.
Whether you're building to exit, to lead a legacy, or to create freedom and flow, your vision, mission, and values need to anchor every decision — from hiring to pricing to marketing.
We explore:
🔹 How to define your North Star — lifestyle, legacy, or scale🔹 The real difference between vision, mission, and values🔹 Aligning your business with who you truly are as a founder🔹 Using values as filters for strategy and boundaries🔹 How to embed purpose into your brand and culture🔹 Setting long-term goals with clarity, not complexity
🖋️ Reflection prompt:
“What future am I building — and are my systems aligned with that vision?”
Start with the end in mind. That’s how you build something that lasts.