Selling your product online is important to reach a broader market, but what is the process to get there?

Annabel spoke to Klara Horton, Founder of Czech Crunch Shine and Head of People and Community at Gather. Besides her role in a startup and running a community, she has recently co-founded an e-shop called Holistic Superfoods. They discuss what Holistic Superfoods stands for and the journey to create an e-shop. Improving diversity in tech startups and the realities of being a women as a founder and in the startup world, is also covered.

Along the way, we explain the licenses you may need to start an e-shop, when to incorporate your business, contracts to have in place to operate and how staying legal with job postings could open a job posting to a wider breadth of people.

You can find out more in Sparring's Startup Playbook which supports the show here: https://playbook.sparring.io/ (available in English, Czech and Slovak)

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Savvy by Sparring is a show where we reveal the stories founders, investors and other startup ecosystem players face when they do not consider legal questions at an early stage. Get your startup off the ground with business inspiration, meshed with legalities, including how startups incorporated, protected their works and raised funds in a (legally) smart way.

Learn more about how Sparring can help you here: https://sparring.io/