You've probably heard it before: "Self-published books don't make money." But what if we're measuring success with the wrong metrics? Eric Jorgensen, CEO of Scribe Media and million-copy bestselling author, challenges this conventional wisdom with a simple but powerful insight: "A book does not have to make money to make you money."

Rethinking Book Success

The math is compelling. While most self-published books won't sell millions of copies, even reaching 1,000-5,000 targeted readers can transform a business. Look at any major conference - roughly half the speakers include "author" in their bios, often listing it before achievements that took far longer to accomplish. Why? Because books build authority at scale.

Forget the image of the solitary author in a cabin. Today's most successful business authors work with teams, use structured processes, and leverage technology. As Jorgensen notes, "There's such thing as writer's block, but there's no such thing as talker's block." Modern book creation is about converting expertise into written content, often through conversation and collaboration.

Technology as the Game-Changer

While AI won't replace human authors, it's revolutionizing the process of creating books. From organizing content to generating ideas and processing existing materials (like podcasts and talks), technology is making book creation more accessible. The key is understanding that "options are now free, and the judgment to choose the options remains human."

The Audio Advantage

Audiobooks now generate up to one-third of book royalties for some authors. However, the format decision extends beyond financial considerations. For consultants, speakers, and experts, narrating your audiobook creates a powerful trust bridge. When prospects hear your voice for hours before meeting you, you've already built significant credibility.

Strategic Over Mass Market

Success isn't about maximizing hardcover sales. It's about reaching the right readers. One Scribe Media author who helps financial planners transition their businesses found that readers who connected with his book became clients. Another, a lawyer, converted readers into high-value customers. The book became their most effective sales tool.

The publishing world has changed. Success no longer means hitting bestseller lists or selling hundreds of thousands of copies. Instead, it's about strategically positioning your expertise and reaching the readers who can become your best clients, partners, and advocates.

A well-executed book isn't just another product, it's a business transformation tool that works while you sleep.

Want to get started? Begin by defining your ideal reader and the change you want to create. The technology and teams are in place to support everything else.

What if the biggest risk for startups isn't failure, but building the wrong thing too soon?

In this episode of Startup Builders & Backers, I sit down with David Hirschfeld, founder of Tekyz Inc., to explore a different way of thinking about early-stage success. With more than 35 years in software and experience across over 90 startups, David shares what he has learned from both the wins and the missteps.

At the heart of this conversation is the Launch First Method, a framework David created to help founders validate demand before investing in development. It is a strategy designed to reduce time, cost, and the need for outside funding, while dramatically increasing the odds of building something people actually want.

We also dig into:

• How AI is reshaping the way software gets built
• Where automation helps and where it still falls short
• The key traits that define high-performing development teams
• How detailed artifacts like status reports and estimation tracking improve outcomes
• Why successful founders fall in love with the problem, not the product

David’s story spans decades of building, selling, and supporting software companies. He brings sharp insight and practical advice to anyone navigating the unpredictable path of early-stage growth.

If you're starting a company or backing one, this episode will help you ask better questions and make smarter decisions from day one.

Are you building what customers need or just hoping they show up? Let’s dig into that.

What if the reason so many startups fail has less to do with bad ideas and more to do with skipping the hard but necessary stages of building? In this episode of Startup Builders & Backers, I’m joined by Gregory Shepard, founder of Startup Science and author of The Startup Lifecycle, a book grounded in five years of research and 5,800 pages of data on why startups win or don’t.

Gregory breaks down a new way of thinking about startup growth, one that goes far beyond the usual "idea to IPO" narrative. He introduces his seven-stage startup lifecycle and explains why standardization and optimization, two stages many founders overlook are essential for building something scalable and resilient. Instead of rushing from product to growth, Gregory encourages founders to take time to strengthen operations and margins first.

We also explore the common missteps that lead to early failure, from premature scaling and hiring flashy executives too soon to misunderstanding capital needs and overinflating valuations. Gregory’s guidance is blunt but clear: get the fundamentals right early, or risk building something unsustainable.

Beyond the book, Gregory has created the Startup Science platform, designed as a single entry point for founders to access everything from mentors and grants to classes and investor connections. It's a full-stack resource for entrepreneurs who want to go beyond theory and embed startup best practices into real workflows.

Gregory also shares his take on the current funding environment, why downturns are often the best time to start something new, and how resilience when engineered through structure, not just grit can turn tough times into defining moments.

Whether you’re building your first product or wrestling with scale, this is an episode that strips away the noise and offers a blueprint for what actually works.

Explore more at GregoryShepard.com and StartupScience.io.