In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the need for long-term planning in SEO strategies. They also explore emerging channels in B2B marketing and the future of monetizing AI in search.

Takeaways

• SEO is a game of delayed gratification.
• Quality over quantity is crucial in content creation.
• Unique strategies like calculators can drive engagement.
• Understanding search intent is vital for effective SEO.
• Long-term planning is essential for SEO success.
• AI content needs human oversight to add value.
• Emerging channels like TikTok can be effective for B2B.
• Client engagement requires transparency and communication.
• SEO is about understanding customer psychology.
• You need to show up where your audience is.

Sound Bites

• "You need to find what drives traffic."
• "Calculators and quizzes can drive engagement."
• "AI content needs human oversight."
• "Quality over quantity is crucial in content."
• "SEO is a game of delayed gratification."
• "SEO is like investing in a retirement account."
• "You have to appeal to the next generation."

Chapters

• 00:00 Introduction to SEO and Entrepreneurship
• 02:59 The Journey of Trio SEO
• 06:01 Content Creation Strategies in SEO
• 09:11 Unique B2B SEO Tactics
• 11:52 The Role of AI in Content Creation
• 14:57 Understanding Search Intent
• 18:03 Client Engagement and SEO Strategy
• 20:54 The Importance of Long-Term SEO Planning
• 23:55 Monetizing AI and Future of Search
• 27:05 Emerging Channels in B2B Marketing
• 30:00 Conclusion and Key Takeaways

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