1. AI-Powered Content Creation:

- AI Power Mode with over 15 AI-based writing prompts to help with writing, optimizing, and translating social media content.

- Content Strategy Tool that creates content drafts reflecting the company's vision, target audience, and preferred topics.

2. Multi-Channel Composer:

- Allows users to tailor content to each social media channel's specific requirements.

- Enables creating posts once and adapting them to different platforms' styles.

3. Media Management:

- Built-in media editing tools for cropping, resizing, and color correcting images.

- Smart cropping feature to auto-crop photos to preferred sizes for different platforms.

- Integration with cloud storage services like Google Drive, Dropbox, Cloudinary, Bynder, and Canto for easy media file access.

4. Content Repurposing:

- Ability to repurpose existing blog posts into engaging social media posts by providing a URL.

5. Collaboration Features:

- Allows teams to work together on social media content creation.

- Includes approval flows and feedback loops for efficient collaboration.

6. Scheduling and Publishing:

- Bulk schedule and auto-publish feature for distributing content across major social media platforms.

- Social media calendar for managing publication schedules.

7. Platform Support:

- Supports popular platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, Google My Business, and X (Twitter).

8. UTM Tracking:

- Allows the use of UTM tags to track how people find your content.

9. Employee Advocacy:

- Features to activate employees for boosting brand visibility and engagement on social media.

10. Analytics and Insights:

- Provides actionable insights about content performance by generating reports from real-time data.

- Tracks audience growth and monitors social media impact.

These features collectively aim to streamline the social media content creation process, from ideation and writing to publishing and performance tracking, all within a single platform.