A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory.

In this episode, we’re tackling a challenge many solopreneur service providers face: how to sell when your offer seems “non-essential” or even frivolous.

From personal shopping to manicures, pantry organizing to lighting setups — these services are often dismissed as luxuries. But as the backstories reveal, the real value often lies beneath the surface.

You will learn ...

... many non-essential services can be critical when you understand why people buy

... how to uncover the emotional backstories that drive buying decisions

... how to position your offer as a solution to deep, often unspoken needs.

You’ll hear real-world examples of frivolous products that become "must haves" when you learn why they're purchased.

If you're a coach, consultant, or creative struggling to articulate your value, this episode will show you how to connect with your audience where it matters most — at the story behind the need.

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Want to learn more about backstories: I have a free guide you can download here.

Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.”

And most of the story prompts—those questions beginning “Tell me a story about” are not designed for business. They’re designed to get your personal stories. So you get prompts like, “What was your proudest moment…” which rarely helps your business.

As I’ve said many times, a business story serves a purpose. It doesn’t just amuse and entertain. It supports your strategy…which is rarely about helping you feel good about yourself.

In this episode I talk about story prompts and introduce my newest product—a list of 30 story prompts for b business stories, one for each day in a month. A no-brainer at $7 when you click here.

The podcast helps you understand:

• What is a story prompt and how does it help
  
  
• Why some prompts may work well for personal stories but not for stories you use in business
  
  
• A tip about how to start a collection of prompts for business stories
  
  
• A sample: 5 business prompts you can use now (with tips about how to use them)
  
  
• Why the prompt “Talk to your former self…” isn’t helpful for business stories

In this episode, I mentioned a movie: Harold and Maude - a classic oldie.

Introducing: 30 Prompts for Strictly Business Stories - Click here for immediate download. Just $7.