We don’t just fight wars with weapons, we fight them with ideas, metaphors, and assumptions we don’t even question.

In this episode of Strategy Meets Reality, Mike Jones is joined by Ben Zweibelson—veteran, military strategist, and author of Reconceptualizing War—to explore why our dominant paradigms of strategy are failing us. They unpack the hidden structures behind military thinking, why complexity demands more than doctrine, and how multi-paradigm design can unlock radically different ways of seeing and acting.

This is not just about warfare. It’s a challenge to how we think, how we plan, and how we lead in a world that refuses to conform.

🔍 In this episode:

Why most strategy is trapped in a single paradigm

The difference between functionalism, complexity, and interpretivism

How militaries (and organisations) mistake activity for understanding

Why the irreversibility of time matters for decision-making

What multi-paradigm thinking looks like in practice

How language, design, and philosophy shape strategic failure or success

🎧 Keywords: Strategy, military thinking, complexity, war, paradigms, decision-making, design, multi-paradigm, functionalism, interpretivism, uncertainty

📘 Learn more about Ben’s work: https://www.helion.co.uk/military-history-books/reconceptualizing-war-.php

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🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout

💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

Control is comforting, but in complexity, it’s often a trap.

In this episode of Strategy Meets Reality, Mike Jones is joined by Michael Negendahl, founder of Exaptive Labs and a former emergency nurse, to explore why many leadership responses are performative rather than practical. They unpack the psychological need for certainty, the danger of chasing tidy plans in messy environments, and the difference between solving a problem and solving the wrong one.

This is a candid conversation about power, ego, and the courage to admit we don’t know. For leaders navigating real-world uncertainty, this one goes deep.

🔍 In this episode:

Why control is often just a performance

How strategy becomes theatre when leaders avoid discomfort

The gap between perception and reality in problem-solving

The difference between control and the illusion of control

What distributed intelligence looks like in practice

Why proximity to the customer changes everything

🎧 Keywords: Leadership, complexity, risk, control, decision-making, distributed intelligence, strategy, systems thinking, safety, problem-solving

📘 Learn more about Michael’s work: https://www.exaptivelabs.com/aboutus

Send Mike a Message

👂 Enjoying the show?
Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout

💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

Innovation isn’t a brainstorm. It’s a way of thinking, organising, and acting in uncertainty.

In this episode of Strategy Meets Reality, Mike Jones sits down with Paul Frobisher—engineer, strategist, and founder of Strategic Innovation—to explore how organisations often misdiagnose the innovation challenge. From solving the wrong problems to collapsing under performance pressure, Paul breaks down the real reasons innovation fails—and what leaders can do instead.

They explore the value of TRIZ and IDEF0, the emotional cost of failed innovation, and how to build innovation systems that work over time—not just on slides. With insight from automotive and energy disruption, this is a sharp look at how to think better, decide better, and act with intent.

🔍 In this episode:

• Why most innovation fails before it starts
• How to solve the right problem—not just move fast
• Using TRIZ, IDEF0 and models to design innovation processes
• The emotional and political side of innovation
• Hydrogen, EVs, and the long game of disruption
• Why innovation isn’t about creativity—it’s about clarity

🎧 Keywords: Innovation, TRIZ, IDEF0, uncertainty, strategy, engineering, EV disruption, hydrogen, decision-making, organisational design

📘 Learn more about Paul’s work: https://strategic-innovation.co.uk/

Send Mike a Message

👂 Enjoying the show?
Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout

💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/