エピソード

  • The Truth About Subscription Reminders: Should You Send Upcoming Billing Emails?

    The Truth About Subscription Reminders: Should You Send Upcoming Billing Emails?
    2025/02/18
    Should you remind subscribers about their upcoming billing cycle—or let it go unnoticed? It’s a hot debate in the subscription world, and in this episode, we’re breaking down both sides of the argument.

    Some brands fear that sending a billing reminder will increase churn, while others see it as a trust-building move that leads to better long-term retention. So what’s the right call?

    📌 In this episode, we’ll cover:

    • How refunds and chargebacks hurt your overall processing health
    • Hiding upcoming billing reminders may not be helping churn as much as you think
    • How a great upcoming billing reminder can actually unlock more revenue for your business
    📩 Want more insights like this? Subscribe to the Subscription Prescription newsletter for weekly deep dives on scaling your subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe
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    15 分
  • 3 Compelling Questions Answered: Crafting Offers, Reducing Cancellations, and More

    3 Compelling Questions Answered: Crafting Offers, Reducing Cancellations, and More
    2025/02/11
    In this solo episode, I address the top three questions I received on social media this week:

    1. What separates a $1M, $10M, and $100M subscription brand?
    2. How can a single-SKU subscription improve their offer and increase conversions?
    3. What are the most effective cancellation reasons and treatments to reduce churn?
    Gain valuable insights into optimizing your subscription business by tailoring offers for flagship products, understanding customer cancellation behaviors, and implementing strategies to enhance customer retention.

    Don't miss these practical tips to boost your subscription model's success.

    Stay updated with the latest strategies—subscribe to my newsletter here: https://newsletter.thesubscriptiondoc.com/subscribe
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    15 分
  • From Teacher to Ecommerce Success: Kelsey Cook’s Journey with Learning with Kelsey

    From Teacher to Ecommerce Success: Kelsey Cook’s Journey with Learning with Kelsey
    2025/02/04
    What happens when a passionate teacher turns a need for childhood learning into a thriving subscription business? Kelsey Cook, founder of Learning with Kelsey, shares her journey from the classroom to building a fast-growing e-commerce brand.

    In this episode, we cover:
    📌 How Kelsey transitioned from teaching to entrepreneurship
    📌 The challenges of starting a subscription business from scratch
    📌 Key lessons in product development, marketing, and scaling
    📌 What she’s learned about engaging parents and young learners

    If you're growing a subscription brand—or thinking about starting one—you won’t want to miss this conversation!

    Stay connected with Kelsey:
    📩 Newsletter: https://view.flodesk.com/pages/623200c04e5181d777e478e6
    📸 Instagram: https://www.instagram.com/learningwithkelsey/

    Subscribe to my Newsletter for expert insights on subscription growth:
    🩺 https://newsletter.thesubscriptiondoc.com/subscribe

    Don’t forget to like, comment, and subscribe for more conversations with successful subscription founders!
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    20 分
  • Boost Your Subscription Conversions: The Power of a Focused Offer

    Boost Your Subscription Conversions: The Power of a Focused Offer
    2025/01/28
    In this episode, we delve into the critical role your subscription offer plays in driving conversions. Discover why honing in on a compelling offer is essential, and learn actionable strategies to test and improve your subscription model this quarter.

    Don't miss out on practical tips to elevate your business!

    Stay updated with the latest insights—subscribe to Matthew's newsletter here: https://www.subscriptionprescription.com/subscribe
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    12 分
  • Scaling Subscription Success: Insights from Scentbird's CTO Andrei Rebrov

    Scaling Subscription Success: Insights from Scentbird's CTO Andrei Rebrov
    2025/01/21
    Join us for an exclusive interview with Andrei Rebrov, the co-founder and Chief Technology Officer of Scentbird, as he shares his expertise on scaling subscription-based businesses. With over 15 years in technology and a proven track record of growing Scentbird to more than 800,000 active subscribers, Andrei offers invaluable insights into the challenges and strategies involved in managing a successful subscription service.

    In this conversation, we delve into:
    • The evolution of Scentbird from a startup to a leading fragrance subscription service.
    • Key technological innovations that have driven growth and customer satisfaction.
    • Best practices for managing a distributed engineering team across multiple time zones.
    • Andrei's approach to integrating customer feedback into product development.
    Don't miss this opportunity to learn from Andrei's experience in revolutionizing the e-commerce subscription model.

    Connect with Andrei Rebrov on LinkedIn: https://www.linkedin.com/in/andrebrov/

    Grab his book off Amazon: https://www.amazon.com/Beyond-Box-Step-Step-Subscription/dp/1948382873/ref=sr_1_1

    Subscribe to Matthew Holman's newsletter for more expert insights: https://newsletter.thesubscriptiondoc.com/subscribe
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    46 分
  • Top 3 Subscription Strategies for Q1 2025: Cancellation Flows, Email Optimization, and Processing

    Top 3 Subscription Strategies for Q1 2025: Cancellation Flows, Email Optimization, and Processing
    2025/01/14
    Ready to take your subscription business to the next level in 2025? In this solo episode of Subscription Prescription, I'm diving into the top three areas to focus on for Q1:

    1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation.


    2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to keep your audience engaged and boost lifetime value.

    3. Processing Improvements: Streamline your subscription operations for a seamless customer experience and fewer backend headaches.

    📈 Whether you’re optimizing retention or building better workflows, these actionable strategies will help you start the year strong.

    📌 Don’t miss out on more actionable insights! Subscribe to my newsletter for exclusive tips and updates: https://newsletter.thesubscriptiondoc.com/subscribe

    Get on the free registration list to get updates for our SubSummit workshop this May: https://lu.ma/6co2j2f4
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    23 分
  • How to Double Subscription Revenue in 2025 with These 3 Key Metrics

    How to Double Subscription Revenue in 2025 with These 3 Key Metrics
    2025/01/07
    Ready to make 2025 the best year for your subscription business? In this episode of Subscription Prescription, guest host Andriy Rudnyk, founder of GOOD Subscription Agency, reveals how to set actionable KPIs and hit your revenue goals with a proven 3-lever formula.

    📈 Here’s what you’ll learn:

    The biggest challenges brands face with subscription KPIs (and how to fix them).

    The 3 metrics that matter: Subscriber count, Average Order Value (AOV), and Average Order Count (AOC).

    How to boost retention, optimize acquisition, and grow sustainably every quarter.

    Key Takeaways:
    🔹 Improve retention by tracking second-order opt-ins and using smart cancel flows.
    🔹 Increase AOV with upsells, cross-sells, and pre-selected subscribe-and-save options.
    🔹 Focus on AOC to drive profitability and long-term success.

    Don’t let your subscription goals get lost in the shuffle—start measuring what matters!

    📌 Links Mentioned: Ecom + Retention Calculator: https://docs.google.com/spreadsheets/d/17puolEBbS0jxoIbOsW3hwjOdctNepufPB0setTmOLDY/edit?pli=1&gid=70387827#gid=70387827

    Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com/subscribe
    Connect with Andriy Rudnyk: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/

    📊 Need help optimizing your subscription strategy? Comment below or reach out to us!
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    29 分
  • Merry Christmas

    Merry Christmas
    2024/12/24
    Merry Christmas!
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    2 分