エピソード

  • Tom Burrell

    Tom Burrell
    2024/11/12
    Tom Burrell
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    45 分
  • Maximize Your Subscription Platform: Essential Insights for Success

    Maximize Your Subscription Platform: Essential Insights for Success
    2024/11/05
    In this episode, I delve into strategies to fully leverage your subscription platform's capabilities. While these platforms offer a wealth of features and data, it's crucial to discern which insights are directly applicable to your brand and which should be approached with caution. I'll guide you on how to effectively utilize the valuable information provided by your subscription app partner and identify areas where a tailored approach is necessary.

    Key Takeaways:

    • Identifying actionable insights from your subscription platform
    • Understanding the limitations of generic data
    • Customizing strategies to align with your brand's unique needs By the end of this episode, you'll be equipped to make informed decisions that enhance your subscription business's performance.
    Subscribe for More Insights: Stay updated with the latest strategies to grow your subscription business by subscribing to my newsletter: https://newsletter.thesubscriptiondoc.com/
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    15 分
  • Ecommerce Growth: Fulfillment & Retention Insights with Bryan MacDonald

    Ecommerce Growth: Fulfillment & Retention Insights with Bryan MacDonald
    2024/10/29
    In this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by focusing on quality. Discover how lessons from unconventional industries—like ammunition—are fueling success in unexpected markets, including pet food!

    🎧 Highlights Include:

    - Retaining customers with a quality-first mindset
    - Creative eCommerce strategies from fulfillment to CX
    - Building customer loyalty and long-term growth

    Follow Bryan on LinkedIn and check out his ASOM podcast: https://www.youtube.com/@theASOMpod.

    Sponsored by STORD Looking to optimize your logistics? STORD offers fulfillment solutions tailored for eCommerce brands. Start with STORD here: https://www.stord.com/get-started.
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    44 分
  • Retention & Lifecycle Marketing Mastery: Insights from Al Salomon

    Retention & Lifecycle Marketing Mastery: Insights from Al Salomon
    2024/10/22
    In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands.

    We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving money on the table by focusing solely on acquisition.

    Looking to streamline your content creation process for BFCM? Penmo helps you scale your content with ease, whether it’s blog articles, landing pages, or email copy. Use the code MATT20 at checkout for 20% off your first month at Penmo.

    Check it out at https://penmo.co or in the app store: https://apps.shopify.com/blog-writer-penmo

    Follow Al on LinkedIn to get more of her content: https://www.linkedin.com/in/alejandra-salomon-532b51165/

    Subscribe to my newsletter for more in-depth interviews and actionable strategies to grow your subscription business: https://newsletter.thesubscriptiondoc.com/
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    29 分
  • Landing Pages That Convert: Proven Tips from Sanjay Jenkins

    Landing Pages That Convert: Proven Tips from Sanjay Jenkins
    2024/10/15
    In this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into loyal customers is key to growth.

    Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation covers it all.

    Want to kickstart your content? Checkout Penmo.co or Penmo in the app store. Get 20% off your first month when you use code MATT20.

    Connect with Sanjay on Twitter: https://x.com/SanjayAtPlay

    Don't forget to subscribe to my newsletter for more insights: https://newsletter.thesubscriptiondoc.com/
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    43 分
  • Gift Offers, Subscriber Retention, and Killer Deals: Subscription Strategy for BFCM

    Gift Offers, Subscriber Retention, and Killer Deals: Subscription Strategy for BFCM
    2024/10/08
    In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year.

    We'll cover:
    • Crafting subscription offers that stand out.
    • Strategies to prevent existing subscribers from canceling to get new offers.
    • Best practices for offering gift subscriptions.
    Ready to optimize your BFCM strategy? Watch to discover proven tactics that will help you scale effectively and retain your most valuable customers.

    Don’t forget to subscribe to my newsletter: https://newsletter.thesubscriptiondoc.com

    Episode Sponsor: Maximize your subscription upsell potential this BFCM season! With Zaymo, you can embed a one-click upsell module into your subscription emails. In an A/B test, a popular health brand saw an 83% lift in upsell sales using this tool. Ready to see it in action? Try Zaymo’s 30-day free trial now and use code DRSUB for 25% off the first 3 months and free setup: https://zaymo.com.
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    13 分
  • Ads, Email, & Growing Your Subscription Business | Eric Carlson, Subscription Master

    Ads, Email, & Growing Your Subscription Business | Eric Carlson, Subscription Master
    2024/10/01
    Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking for insights to drive real, lasting growth, you won’t want to miss this one.

    Special Offer: Check out our sponsor, Zaymo!

    Zaymo helps brands boost their cross-sell revenue with one-click upsells and subscriber engagement, leading to an 83% increase in upsells. Try their 30-day free trial to see the results for yourself click: https://zaymo.com

    👉 Try Zaymo

    More Resources: Check out Eric Carlson’s agency at: sweatpantsagency.com

    Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com
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    42 分
  • 11 Proven Subscription Offer Ideas to Boost Sign-Ups and Revenue

    11 Proven Subscription Offer Ideas to Boost Sign-Ups and Revenue
    2024/09/24
    In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical know-how you need to take your business to the next level.

    I’ll show you how brands are using:

    • Price discounts to create urgency
    • Starter kits that hook new customers
    • Bundles that maximize value with quantity
    • Product variety bundles to increase average order value
    • Free gifts that keep customers coming back And more!

    Plus, I’m offering some game changing offers with Upzelo. If you’re looking to retain more subscribers and reduce churn, check them out here: https://upzelo.com/book-a-demo.

    Use code DRSUB for 25% off your first 3 months and free setup.

    Subscribe to our newsletter for weekly subscription insights: https://thesubscriptiondoc.com

    As a special bonus, access our ebook on how to craft a great offer: https://docs.google.com/document/d/1jkdJOTlw6uhk_mjX7j8d-hzPuNCepVbBkGdRwyavvJY/edit
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    21 分