When you invest in women, you invest in all of humanity and the economy.

Melissa Wallace is the CEO of Fierce Foundry and co-founder of Fivefoottwo Marketing. Melissa has more than 25 years of marketing experience across many different areas - B2B, consumer, and the creative agency world, with a focus on pioneering technologies and entertainment. In 2023 Melissa launched Fierce Foundry - the first-ever FemTech Venture studio designed to reduce and equalize the deficit and funding for female founders.

Unlike traditional accelerators or incubators, a venture studio builds companies from idea to exit, offering full lifecycle support to founders. Melissa explained how Fierce Foundry provides both entrepreneurial and business expertise to help women founders launch and scale their companies, with the goal of driving these companies to exit and reinvest in other female-led ventures, creating a "flywheel" effect.

Male-focused startup model doesn't work as well for women entrepreneurs. Women face different challenges and need a tailored approach to success, one that better reflects our experiences and mindsets that don’t have drinking bourbon and smoking cigars mindset.

Women also have more phases in their lives, need reinventing, and as Melissa stated even middle of the life retirement. Reality is just different and career paths and models should be different as well. For Melissa resilience is a key trait for women in business but self-care is a critical component of success in entrepreneurship.

We are all equal, but we are different and that is why women should support other women in business, from investing in female-founded businesses to simply creating space for women to thrive without burning out.

Show notes:
👩‍💼 Melissa has been a huge proponent for women for decades: traction on the prototype was not possible, so she started bridging the gap through her venture studio. (3:59)
⭐ What is a venture studio: building products with creators to de-risk the investment, while incubators and accelerators only offer partial support. (08:15)
🤩 How the venture studio is funded: crowdfunding, donations, family offices, VCs, and angel investors. (13:07)
🆚 Female vs. male model of doing business: women need a model with flexibility. (16:48)
👠 Two phases of women’s lives: saving, reinventing, and being resilient. (20:49)
🗝️ Learning about yourself through entrepreneurship: mindset, self-care, and time management are key pillars. (24:58)
⚡Positive stress is energy that pushes and motivates you: learn your capabilities and work within boundaries that keep you happy and healthy. (27:24)
🌷 Learning from being laid off: take the opportunity to rethink your direction and focus on your happiness. (29:43)
🎤 Melissa will be a panelist at She Leads LIVE 2024: her membership includes a community for female founders. (31:55)

Links:

Connect: www.linkedin.com/in/melissahudsonwallace

Website: www.thefiercefoundry.com/about-us

-Connect with Adrienne: www.sheleadsmedia.com

-Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

-🎟️ Buy tickets to She Leads LIVE 2024 here:

https://bit.ly/SheLeadsLIVE2024

>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

The transformation happens with small and constant changes.

Consistency is the key to success, and it is the backbone of this podcast, where we have hosted amazing women entrepreneurs every week for over a year without pause. It’s Adrienne’s labor of love, connecting women entrepreneurs and leaders, and helping listeners grow their businesses, mindset, and even their lives.

But it’s not all work and no play—there’s a special 2-for-1 ticket offer for the She Leads Live Conference 2024, designed to make it easier for you and a friend to attend this transformative event. Expect over 300 women, 20 powerful speakers, and tons of networking, learning, and growth opportunities in NYC this October.

We are here to support all women entrepreneurs, and we’d love your support too. Take a moment to leave a review for the podcast, not just to elevate the show, but to help uplift the incredible women featured throughout the series. Let’s make this world a better place for all.

Notes:
🥳 Prepping for She Leads LIVE 2024: we will be having 20 speakers and 300 guests. 01:58
🤸‍♀️ Training at the gym regularly since January: working out with a trainer and regaining her strength. 03:08
🤩 She Leads LIVE 2024 Conference and proudly showcases various experts and leaders for a decade. 05:49
🎙️ Consistency is the key: She Leads Podcast is a place for inspiration and empowerment for all women. 05:49
🎁 Special offer for all listeners: buy one ticket, get one free – DM Adrienne on Instagram for this great offer. 08:53
⭐ Power of community support to accelerating your business: learn from others and take tools from your community of successful women entrepreneurs. 12:15
👠 Join us in NY at She Leads Conference on October 18th and 19th: listen to the podcast, get in touch with us on Instagram, and review the show. 15:25

Links:
Connect with Adrienne: www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

🎫 Buy tickets to She Leads LIVE 2024 here:

https://bit.ly/SheLeadsLIVE2024

>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

Join me for an exciting preview of the She Leads Live 2024 conference, celebrating our 10th anniversary! This two-day event in New York City is designed to inspire and connect high-level women entrepreneurs. Key highlights include:

• Dates: October 18-19, 2024
• Location: Civic Hall, Union Square, NYC
• Features:
  • Celebrity keynote speaker
  • Interactive workshops
  • Pitch the Media panel
  • Women's health panel sponsored by Winona
  • VIP networking events
  • Financial and business growth sessions

Speakers include Alycia Huston, Diane Forster, Suzanne Evans, Pam Jordan, Alexis Caldicott, Dr. Paula Fellingham, and more industry experts. This conference is specifically designed for women entrepreneurs who are serious about breaking through the $1 million mark in their business. The 2 days will offer super-practical advice, networking opportunities, and expert strategies for business growth and funding.

Early bird tickets end August 31st. Don't miss this opportunity to connect with driven, high-vibe women entrepreneurs from around the world!

For tickets and more information, visit www.SheLeadsMedia.com or search "She Leads Live 2024 New York City" on Eventbrite. Can't wait to see you all there!!

Show Notes:

🌟 I am looking forward to seeing all the incredible women entrepreneurs at She Leads LIVE. 02:10
✨ Two full days of the conference in Civic Hall: VIP celebration and 10th-year anniversary in the heart of NY. 04:40
🗓️ Conference agenda and our amazing speakers: expo, registration, breakfast, and a secret celebrity speaker at the opening. 06:39
🤝 Workshop sessions: Miranda von Frickin, Francine Parnham, and Tina Brinkley Potts from Keep. 07:34
⚕️ Winona sponsored the healthcare panel: Angela Stubbs, Dr Kathleen Brown, Jessica Shepard, Vanessa Rossetto, and Heidi Diamilio. 08:56
🎯 Diane Foster will help us focus on our goals: a committed network of women who help other women grow their businesses. 11:39
🥂 A more intimate gathering for platinum ticket holders: early bids will expire today. 13:34
🗞️ Pitch the Media Panel: how to access the media - learn and test from the media experts. 14:28
📺 Jen Oliva, producer at NBC, and Dr. Paula Noble Fellingham with tips from TV media. 15:46
💰 Suzanne Evans will teach us how we can leverage our voices to create wealth. 18:04

💲 Know your numbers and finances with Pam Jordan. 18:40
💃 VIP party and surprise speaker at the end of the beautiful evening. 19:44
🩷 She Leads LIVE stories and moving connections are beautiful. 20:50
2️⃣ Day II: Alexis Caldicott, will teach us to be a master of messaging and Alicia Hudson will explain practical advice for culture creators for businesses. 21:46
⏰ NOW is the TIME: what we need to do to reach the $1M mark on the financial panel. 24:00

👩‍💻 Nellie Yousapova will teach us how to leverage tech to grow our businesses. 25:00
😍 Sponsors and vendors for She Leads LIVE: 26:19
🧘‍♀️ A relaxation lounge, great food, amazing speakers, and tons of fun: welcome to She Leads LIVE. 27:41
👠 Offers for podcast packages, help with publishing a book: find your platform and be heard. 29:38

🎧 Go binge the She Leads Media podcasts: we are the network for women created by women. 31:45

Links:
-Connect with Adrienne: www.sheleadsmedia.com

-Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

-🎟️ Buy tickets to She Leads LIVE 2024 here:

https://bit.ly/SheLeadsLIVE2024

• >> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO-Adrienne <<

Podcasting is a powerful tool for women business owners to share their stories and reach a targeted audience.

Michelle Glogovac, a former corporate aviation executive, is a passionate podcaster, CEO and founder of the MLG Collective, a podcast PR agency, and the award-winning author of “How to Get on Podcasts."

Michelle explains how she discovered her passion in podcasts as a space for changing the world and helping others genuinely share their stories. In 2018, she started to leverage the power of podcasting as a tool for entrepreneurs, especially women, to connect with their audience on a deeper level.

What does it mean to be a guest on a podcast? It isn’t just about self-promotion; it’s about sharing valuable knowledge and building trust with listeners. It can have a ripple effect, amplifying your message far beyond the initial interview. Michelle offers practical tips for podcast guests on how to make the most of their appearances, from creating shareable content to repurposing interviews for maximum impact and thanking the host for creating the space for all that to happen. Michelle walks the walk when it comes to the strategies she teaches! Thanks to Michelle for sharing so many gems of knowledge with us!

Women entrepreneurs who leverage the power of podcasting can more widely share their stories and amplify their voices to grow their businesses. Share your story to be told in your own words!

Notes
▶️ Launching a podcast, being a guest on podcasts, writing books, and getting media coverage: Michelle walks the talk! 03:08
✨ Michelle’s journey in the corporate world and the gift of being laid off: a blessing in disguise. 04:10
🎙️ Discovering the power of podcasts: changing the world one voice at a time. 05:54
🌟 The Podfluencer: being a podcast host or being a guest on podcasts provides trust and a special connection with the people. 09:26
🏆 How to be the perfect guest on podcasts: podcasts explained using a dinner party analogy. 15:00
🚀 Tips from Michelle on how to share your podcast interviews: repurpose your content. 17:37
🕵️‍♀️ Stalking tip: what are good guests and are people really promoting being on the podcasts? 20:26
🎯 The secret to success and longevity are process and templates: consistency is important. 23:03
😍 Podcasting creates relationships and opens doors that otherwise would remain closed. 28:03
👠 Getting to know people you've always wanted to connect with: being yourself on all platforms. 30:46
💯 Feedback from TV and journalists on pitches on the She Leads Media LIVE: how to pitch yourself to podcasts. 34:27
⚠️ Receiving a pitch from a PR agency is usually not worth paying for: questions to ask a PR agency. 38:45

Links:

Connect with Michelle: www.michelleglogovac.com

Website: www.themlgcollective.com

Connect with Adrienne: www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

Buy tickets to She Leads LIVE 2024 here:

https://bit.ly/SheLeadsLIVE2024

>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

Be inspired to take action at She Leads LIVE 2024 Conference for Women Entrepreneurs and Leaders!

Women are programmed from the beginning about their societal roles, and many of these outdated notions need to stop so we can make bigger progress in our businesses and our lives as female founders. Don’t let these outdated messages and second guesses hold you back. Invest in yourself -and your business! It is time. Learn, connect, and join driven, serious women entrepreneurs at the She Leads LIVE 2024 conference and take a big step forward to grow your business so you can make a positive impact in the world!

Adrienne discusses what to expect from the She Leads LIVE 2024 conference in New York City. The conference will cover content on mindset, finances, who you need to be to grow and scale your business, how to grow and scale your business, why finances are important, what you need to do to get your financial business house in order, how to make a profit, and how to pay yourself.

Among these questions every entrepreneur has, there will be practical workshops on how to show up on different social media platforms and how to build your platform of credibility with branding, podcasts, and books.

Entrepreneurship is the answer for women to get to wealth and make this planet a better place!!

Show notes:
👠 The 10th anniversary of the She Leads LIVE conference: happening on October 18 and 19th in New York City. 01:56
🌟 Create your platform of credibility to showcase your business: social media, podcasts, and books are essential tools for growing businesses. 03:30
🍎 New York is full of magical moments happening all the time: visiting or traveling to NY is a must. 05:57
🎤 She Leads LIVE was born out of frustration with corporate America: starting a business on your own is not easy. 10:11
🚀 The way we operate in the USA is going to change soon: it’s time to break through the $1M barrier. 15:35
💲 Women and wealth: it is important to have more access to wealth and generate revenue. 18:00
▶️ Be inspired to action: come to the conference, connect, learn, and change your business. 19:35
💰 Entrepreneurship is the answer for women to achieve wealth: get your ticket at a discount by the end of the month. 24:00

Links:

Connect with Adrienne: https://www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com

🎫 Buy tickets to She Leads LIVE 2024 here:
https://bit.ly/SheLeadsLIVE2024

> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

Women are improving their communities and humanity.

Adrienne Garland CEO of She Leads Media is introducing the upcoming She Leads Live 2024 conference, which will take place on October 18-19 in New York City at Civic Hall. The event is dedicated to helping women entrepreneurs build strategic relationships, and gain practical life and business advice to push their businesses beyond the million-dollar mark.

The speakers at the conference are not just inspirational figures but are fully accessible mentors who are committed to the success of women’s communities. They are going to be diving into the mindset that will help in growing companies to that next level. And how to keep mind, body, and spirit healthy.

She Leads LIVE is for women entrepreneurs. She Leads LIVE is for women leaders. She Leads LIVE is for women who are serious about taking their businesses past the seven-eight-figure mark, because it's so important to get to profitability, to get to wealth. Why? Because when women have wealth, we solve society and humanities problems

Adrienne is very passionate about helping women’s voices be heard and taken seriously and She Leads LIVE this year celebrates its 10th anniversary. Come, learn, and celebrate women’s entrepreneurship with us!

Notes:
👠 The She Leads LIVE 2024 conference will occur on October 18-19 at Civic Hall.
🥳 We are celebrating our 10th Anniversary: a decade of empowering women entrepreneurs through networking and advice from experts. 03:18
👩‍🦰 Attendees of She Leads LIVE are women who want practical life and business tips and encouragement from other women entrepreneurs and experts. 07:00
🚀 Speakers at She Leads LIVE conferences have and will propel you to the right place so you can have your best year ever. 10:49
🌟 Covering themes every business owner struggles with: organization, health, mindset, and relationships.13:40
🤓 The She Leads community will expand: the conference will grow to other cities throughout the USA and internationally. 15:04
🌞 Women face incredible obstacles and challenges from a very young age; Adrienne is very passionate about showing the world women's value. 17:16
⚖️ The mission behind She Leads is, and always has been, about equality. 21:09
🩷 Join us at She Leads LIVE: 22:43

Links:

Connect with Adrienne: https://www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com

Join Us at She Leads LIVE 2024 in NYC - Oct. 18& 19th. https://bit.ly/SheLeadsLIVE2024

> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

Women are natural multitaskers and can benefit from monetizing their downtime if needed.

Christine Schaub is the author of the book Queen of the Side Hustle: Unleashing Your Potential for Extra Income. She makes her living with six side gigs, including hosting the award-winning web series Come On Over. She co-authored the number one Amazon Best Selling memoir, and was a former press secretary for a US congressman. Christine also has a background in corporate communications within healthcare, pharmaceutical, real estate, and entertainment companies.

Women are master multitaskers. Christine explains all the options and skills women accumulate throughout life, often not recognizing these skills as opportunities for side gig income.

She shares how to learn more skills without financial risks and how to strategize for success in the side gig economy.

The side gig economy offers freedom and flexibility but lacks benefits like healthcare so keeping corporate jobs with side hustling is a win-win combination. However, just like any job, side hustling can lead to burnout, so balancing multiple side jobs and learning when to say no is crucial.

The key is to experiment with side hustles to ensure financial stability. Be flexible and open to all avenues to maximize your potential.

Notes
👑 Christine is great at everything except sports: putting together many side hustles. 03:34
🧁 How to find your market and niche: know your limitations and volunteer to try it first. 07:50
⏰ Christine has six side gigs, and she sometimes stacks them all in one week: the power of time management skills. 11:08
🤹‍♀️ The best multi-taskers are stay-at-home moms: women are multi-taskers by nature, and this is a money-making opportunity. 15:24
💲 Reading and getting paid: all options for side gig jobs. 18:37
🤓 Choosing your work zone will determine your side hustles: skills in marketing yourself or finding help, also make a difference. 24:24
🏥 Health insurance and freelancing: don’t leave corporate for side hustling but experiment with monetizing your downtime. 28:31
🔥 Don’t burn out yourself by being an overachiever: quitting is not a bad thing if it maintains your sanity. 36:08
🌸 Learn skills in corporate environments, which can lead to career growth: free classes in your company or volunteering in other companies are great learning opportunities. 44:22
📘 Christine has QR codes with lots of working sheets and webinars. 49:36

LINKS:

Come On Over website: www.comeonovershow.com

Queen of the Side Hustle: Unleashing Your Potential for Extra Income

https://amzn.to/3LKVOS5

Connect with Adrienne: https://www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com

Join Us at She Leads LIVE 2024 in NYC - Oct. 18& 19th. https://bit.ly/SheLeadsLIVE2024

> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

Understanding how to build a sellable business is a game changer.

Carrie Kerpen is the founder of The Whisper Group, an exit-readiness advisory firm dedicated exclusively to women-owned businesses.

Carrie has built and sold one of the world's first social media agencies and has continued helping female founders build and sell their businesses and live their lives fully. She is on a mission to get as much money in the hands of women as possible.

Carrie has been a great friend and supporter of Adrienne and the She Leads LIVE conferences from the early days and has contributed her wisdom consistently.

Carrie says that women often start businesses driven by passion but rarely think about how they will exit. It's imperative to consider an exit strategy from day one. Creating sellable businesses rather than focusing on immediate monetization is a key point Carrie is very passionate about.

She says that so much about exiting is not just about the business but about us personally and being honest and relatable rather than projecting an overly polished image.

Many business owners face regret post-exit due to lack of financial planning. Women must realize that small businesses can exit with six times more value and we need to embrace the idea of extracting wealth from our businesses in order to provide the security and power for ourselves and our families that we so rightly deserve.

Notes:
🌸 The visualization exercise at the first She Leads LIVE event changed many lives: the power of women circles. 03:37
🤯 Getting married in front of 5000 people on the Minor League New York Mets field: sponsorships and charity funds raised and the birth of Carrie’s SM agency. 06:30
⏰ Timing is crucial: people who are prepared to capitalize on starting movements are the people who truly succeed. 10:45
🌟 The growth of Carrie’s company Likable Media was fast: switching gears to a side project and finding her passion and life purpose. 11:51
🔑 In The Whisper Group, women are sharing real experiences on business exits: providing women with the freedom to make choices is the key. 16:07
🙃 Do you think about how your business will end? The education-then-monetization approach was mind-shifting for Carrie. 19:33
⚠️ Challenges of exit strategies: plan your exit properly to avoid regret for selling the business. 23:52
✌️ We should normalize seeing exits for 6-7 figures for smaller businesses. 26:49
7️⃣ Seven tenets are required to build a healthy, scalable and saleable business. 29:50
😇 Anticipatory anxiety is so much worse than actual reality. 31:42
👩‍💼 Being a businesswoman, leader, and mom: the trick is having all the family participate in the work and family life. 33:19
🛑 Prioritizing business brings guilt in women: we put things on ourselves and that is just too much. 35:46

Links:

Connect with Carrie: www.linkedin.com/in/carriekerpen

Website: www.wearethewhispergroup.com

Personal website: www.carriekerpen.com

Gap reports: www.closetheexitgap.com

Connect with Adrienne: https://www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com

Join Us at She Leads LIVE 2024 in NYC - Oct. 17 - 19th. Get Your Early Bird Tickets TODAY!

https://bit.ly/SheLeadsLIVE2024

> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<