In the home services industry, many contractors deliver high-quality work but struggle to leverage satisfied customers for growth. Yet, we know that more than 50% of leads come from referrals. The challenge lies in post-sale engagement, as gathering referrals and building a strong reputation often falls to busy sales reps or technicians who quickly move on to the next job. Without a systematic approach to harnessing word-of-mouth marketing, businesses miss the opportunity to turn happy customers into brand ambassadors, relying instead on costly acquisition channels like paid advertising.

Landon Taylor, Founder & CEO of Snoball, addresses this gap with a platform that automates referral management, review generation, and reputation building. Snoball empowers businesses to take control of their word-of-mouth marketing and unlock the true potential of their customer base.

Expect to learn:

• Why most companies struggle to generate steady referrals
• How automation keeps brands top-of-mind for customers
• The key difference between reputation management and reputation marketing
• How Snoball fills the gap left by service reps
• Steps to build a sustainable, word-of-mouth growth strategy

Don't miss this insightful conversation with Landon Taylor, as he shares his expertise and proven strategies for transforming the way businesses approach customer acquisition and retention.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Can someone without a traditional background still make an impact in clean energy?

Aaron Nichols, the Marketing & Advocacy Specialist at Exact Solar, answers that question with a resounding ‘yes’. His journey into the solar industry was anything but traditional (we don’t want to spoil it, but it began with circus performers in Ecuador).

Aaron has written and consulted for some of the biggest names in the solar industry (including Nico himself) and been featured in Business Insider. He divides his time at Exact Solar between pushing for more equitable solar policies and creating the most comprehensive free solar educational resource for homeowners on the internet.

Expect to learn:

⚡ The ‘secret key’ that opened the the door to a clean energy career

⚡Why the solar industry is missing out on top talent (and how we fix it)

⚡ How Aaron went from door-to-door sales to advocating for a more ethical solar industry

⚡ What the solar industry can do to regain the public’s trust

⚡ Why ‘save the planet' marketing doesn’t work for everyone

If you didn’t follow the traditional path and still want to start a clean energy career (even if you have no experience) this is the episode for you.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

With exponential growth year over year, there has never been a more pivotal moment than this for battery energy storage in the renewables market. This momentum is driven by cost declines, supportive policy, and the ability for energy storage to stabilize and optimize renewable energy across the grid. Finally, with batteries, we can eliminate the one thing holding renewables back - intermittency!

In this discussion, three industry leaders share their expertise around how storage is reshaping energy resilience, accessibility, and grid reliability. Moderated by Jacob Weinberg, Senior Communications Manager at SEIA, this conversation features:

• Anne Hoskins, Senior VP of Policy at Generac Power Systems
• Kavita Ravi, Senior VP of Operations at BlueWave Solar
• Joan White, Director of Storage and Interconnection Policy at SEIA

Expect to learn:

• How storage is delivering reliable, resilient energy to underserved communities
• The importance of training in the latest safety codes, including NFPA 855
• How virtual power plants (VPPs) can aggregate resources to strengthen the grid
• The latest on interconnection, value-stacking, and overcoming regulatory barriers
• Which states are leading in storage innovation and what’s next for deployment

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Resource Labs Network founding member, Lisa Ann Pinkerton of Earthlings 2.0 podcast, hosts a discussion with the DOE’s Becca Jones-Albertus, Director of the DOE Solar Energy Technologies Office during the annual RE+ tradeshow to introduce the latest round of winners to our audience! Thank you, Lisa Ann, for leading this discussion on our live stage!

Every year at RE+ (since 2019!) we have been honored to receive the newly-crowned winners of the Solar Prize, so Lisa Ann and Becca helped commemorate the 7th year of this competition from the Department of Energy which accelerates solar innovation, offering startups critical resources to bring their ideas to market.

And the winners are…

Fram Energy, a winner focused on expanding solar access to rental properties, presented a software solution that addresses the "split incentive" issue between landlords and tenants. Their platform allows landlords or third-party developers to install solar panels on rental buildings and sell the generated power to tenants, tapping into a vast, underserved market in clean energy.

Gritt Robotics, the other Grand Prize winner, aims to streamline solar construction with robotics. Their approach automates labor-intensive tasks, like moving and installing solar panels, making solar deployments faster and more efficient. Using AI-powered robots, they enhance productivity and allow the human workforce to focus on complex tasks.

Competitions like the American-Made Solar Prize are essential for the solar industry, helping innovative startups enter the market faster by providing vital resources, expert connections, and support through the American-Made Network.

To learn more about Resource Labs and check out Lisa Ann’s podcast at www.resourcelabs.co

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

An experienced EPC (Engineering, Procurement, and Construction) partner is the backbone for the successful execution of solar projects, turning ambitious plans into reliable, high-performing projects. Burns & McDonnell, a top 5 EPC for solar & storage, brings over a century of engineering experience and a hands-on approach to large-scale solar and storage projects, balancing self-perform capabilities with trusted subcontractor partnerships. Community engagement and thoughtful project planning are just part of the project success puzzle; they innovate with terrain-following technology to adapt to challenging sites and collaborate early with project owners to address constraints, streamline designs, and ensure project goals are met efficiently.

Hear from Director of Renewable Sales & Strategy, Adam Bernardi and Senior Electrical Engineer, Grant Reasor as they share insights from their respective roles across the project development cycle.

Expect to learn:

• The techno-economic strategies employed to optimize module selection and meet IRA domestic content requirements, and why it’s not always straightforward.
• The importance of understanding the owner's project goals and pro forma to drive the best technical solutions.
• The significance of comprehensive due diligence and upfront identification of site-specific risks to drive project value.
• How to handle seasonal challenges of performance testing on the frozen tundra of the Upper Midwest

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at RE+ over at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

"The new Silicon Valley is going to be about energy."

This shift is evident as solar and battery storage combine, pushing renewable energy to achieve firm reliable power. Primergy Solar’s “Gemini” solar-plus-storage project sets the stage for a new era of 24x7 utility-scale solar power delivery. With nearly 700MW of solar capacity and 1400 MWh of battery storage, Gemini can supply up to 30% of Nevada’s power needs at peak, making solar a reliable, on-demand energy source that competes with traditional baseload power.

The project’s commitment to sustainability—preserving the desert habitat and minimizing land disturbance—illustrates how renewable energy projects can harmonize technological advancement with ecological responsibility.

Adam Larner, COO of Primergy Solar, brings decades of expertise as an electrician, founder, and business owner to his work in renewables. Adam has long championed the logic and promise of sustainable energy, pushing projects that redefine industry norms and the potential of solar-plus-storage. And this interview has been possibly the longest-awaited of any Nico, our host, has pursued!

Expect to learn:

• Why battery storage is the key to making solar competitive with fossil fuels as a reliable power source
• Why natural gas is a necessary complement to renewables, providing backup power and stability as solar and battery technologies scale up
• How Gemini's success has become a unifying moment for the solar industry, inspiring collaboration and a shared sense of purpose

Tune in to explore how projects like Gemini are redefining renewable energy on a massive scale. And, learn from one of the industry’s most experienced integrators/builders.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The growing demand for energy storage has transformed the renewable energy sector, but what are the key steps to successfully executing battery storage projects? TruGrid (formerly SunGrid) specializes in the seamless integration of battery systems into solar projects as an EPC (Engineering, Procurement, and Construction) provider. Their proactive approach to integration and planning minimizes risks and streamlines commissioning.

Chris Finley, Chief Commercial Officer of TruGrid, discusses how EPCs can manage the complexities of battery storage integration. What secrets can we glean? Faster commissioning times, for starters. Drawing on 20 years’ experience and gigawatts of renewable projects in 16 countries, Chris and the TruGrid team have certainly addressed most of the hurdles you’ll face.

Expect to learn:

• How software integration helps streamline battery storage projects.
• The common pitfalls developers face in commissioning and how to address them.
• Strategies for EPCs to reduce supply chain risks in battery storage projects.
• Why developers should bring EPCs into the planning phase earlier to maximize project success.

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage over at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

About a third of global carbon emissions come from transportation, with most generated by private vehicles. Cities face a critical challenge: the “last mile” problem—how to efficiently connect people from transit hubs, like bus and train stations, to their homes or workplaces. When public transit falls short, commuters often turn to cars, increasing traffic, pollution, and emissions. Lime, a leader in micro-mobility, tackles this gap with e-bikes and e-scooters, offering a sustainable alternative for these short, essential urban trips. With over 500 million rides completed—covering more than a billion kilometers—Lime demonstrates how small shifts in behavior can make a big impact on decarbonization.

Nico met with Andrew Savage, co-founder and VP of Sustainability of Lime, during a visit to Savage’s hometown of Burlington, VT. Andrew draws from a career that spans solar energy, policy work, and government relations. Before joining Lime, Savage was a key figure at AllEarth Renewables, helping advance solar energy adoption in Vermont. He also served on political campaigns, advised mayors, and worked closely with Capitol Hill on policy initiatives. His deep expertise in environmental policy gave Savage a unique skillset to help steer Lime’s growth into 280 markets while keeping on pace with the company’s goal of net zero by 2030.

Curious how a career can span multiple sectors and still hold a true-north of decarbonizing the grid? Interested to learn how e-mobility is helping us achieve our carbon-free future?

Expect to learn:

• Why early bike-share programs failed—and how Lime’s dockless model offers a better solution
• How Lime recycles batteries and repurposes them for second-life uses
• What carbon-reduction strategies keep Lime on track to meet its 2030 net-zero goal
• How Lime uses rider data to help cities redesign streets and improve safety

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn -...