Welcome to this Deep Dive session. Today, we’re taking you on an in-depth exploration of an exciting new development in the solar industry: Sunhub’s Solar Trader platform. If you’re an installer, EPC, distributor, manufacturer, or even a DIY enthusiast, you’ll want to stick around—because what you’re about to see could fundamentally change how solar equipment is sourced, negotiated, and delivered.

That’s right. Over the past few weeks, we’ve reviewed every piece of SunHub’s public launch material: vision statements, product teasers, walkthrough webinars, and Q&A sessions. Our goal is to condense that wealth of information into an action-ready briefing so you can hit the ground running.

In an industry growing as fast as solar energy, every link in your supply chain—from panel procurement and inverter selection to logistics and financing—matters. Complexity breeds inefficiency, delays, and cost overruns. SunHub saw those pain points and built Solar Trader to tackle them head-on.

Exactly. It’s launching at a pivotal moment: global solar installations are projected to grow by more than 25 percent this year alone. More players entering the market means more choices—but it also means more price variance, more inventory fragmentation, and more negotiation headaches.

Enter Solar Trader: a centralized, cloud-based marketplace with real-time listings, a chat-driven negotiation interface, built-in contract generation, and no subscription fees at launch. It’s designed to streamline everything from quick one-off purchases to multi-container deals for utility-scale projects.