In this episode of the Sustainable Coaching Podcast, Marilyn West tackles the burnout that coaches often face and offers insights into how to overcome it, reigniting your enthusiasm for your work and your mission. Marilyn shares her own burnout experience, balancing rebranding and staying active online, and explains how she found renewed energy through mindset shifts, abundance-thinking, and trust in her evergreen content. This episode is about building sustainable, low-stress growth by embracing strategy over hustle.

If you're a new or seasoned coach feeling stretched thin or questioning your passion, this episode will help you reframe burnout as an opportunity for growth and transformation. Marilyn dives into the practical strategies that every coach can use to thrive sustainably, from leveraging evergreen content to diversifying their approach. Tune in to learn how to break free from the pressure to constantly create, regain joy in your work, and align your energy for long-term success.

• How can embracing an abundance mindset shift your approach to content creation and client attraction?
• What are effective strategies for diversifying your content to ensure it works for you, even when you need a break?
• How can honoring your energy and aligning with the right networks lead to greater fulfillment and success as a coach?

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In this episode of the Sustainable Coaching Podcast, Marilyn West dives into the critical reasons why so many coaching businesses fail within their first two years. As we enter Q4, it’s the perfect time to reflect on where your business may be falling short and to take actionable steps for growth. Marilyn discusses common roadblocks coaches face, from lacking clarity in their niche to inconsistent marketing, and breaks down strategies to overcome these obstacles and drive business success. This episode is all about building a sustainable coaching practice that doesn’t just survive but thrives.

Listeners will gain insights into how to clearly define their unique value, target the right audience, and develop a consistent marketing strategy that builds trust and authority. Marilyn also shares practical examples to help coaches understand the importance of crafting an irresistible offer and standing out in a crowded market. Whether you're a new coach or looking to revamp your strategy, this episode provides valuable advice to help you navigate the challenges and take your coaching business to the next level.

• How do you know if you lack clarity in your niche and how can you define it more effectively?
• What are the signs of inconsistent marketing and how can you align your messaging to attract your ideal clients?
• Why is a strong offer essential for growth and how can you ensure your offer resonates with your target audience?

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In this episode of the Sustainable Coaching Podcast, Marilyn West dives deep into the art of automating your coaching business, from attracting potential clients to nurturing them and making it easy for them to purchase your services. We'll discuss how to streamline your marketing efforts and free up your time so you can focus on what you love: coaching.

• How can I attract potential clients without spending hours on social media?
• What's the best way to nurture leads and build relationships with potential clients?
• How can I make it easy for clients to book appointments and purchase my services?

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In this episode of the Sustainable Coaching Podcast, Marilyn dives into the key strategies every coach needs to know when scaling a coaching business without sacrificing time, energy, or personal life. She shares insights from her journey, including how she reversed her summer slump by planning and leveraging systems to streamline operations. We’ll discuss how to effectively manage your time, automate processes, and delegate tasks so you can focus on what matters most: growing your business and living the life you love.

You’ll also learn the importance of setting boundaries, protecting your most valuable asset (your time), and implementing sustainable systems that align with your long-term goals. Whether you're just starting or looking to scale, this episode will provide actionable strategies to help you build a coaching business that supports your lifestyle and prevents burnout.

• How can you leverage systems and automation to save time and increase efficiency?
• What strategies can help you avoid burnout while scaling your coaching business?
• How can you effectively delegate tasks without losing control over your operations?

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In this episode of the Sustainable Coaching Podcast, Marilyn diving deep into redefining success and setting powerful intentions that align with your core values. Over the past few months, I've been reflecting on the true meaning of success and how it feels to pursue growth that doesn’t align with your heart. I discuss my journey of stepping back from the constant pressure to perform on social media and shifting my focus toward creating a coaching business supporting my faith, family, and personal well-being. If you’ve been feeling overwhelmed, stuck, or like you’re not living up to your full potential, this episode is for you.

You’ll learn how to create a clear vision for your coaching business that brings fulfillment, not burnout. I’ll also share how setting intentions rather than solely focusing on goals can guide you through uncertainty and keep you motivated. Lastly, we’ll explore what it really means to define success on your own terms and how to build a business that fits into your life, not the other way around.

• How can aligning your goals with your core values lead to greater fulfillment in your coaching business?
• What’s the difference between setting intentions and setting goals, and why does it matter?
• How can you design success for your life while still making a meaningful impact as a coach?

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In this episode of the Sustainable Coaching Podcast, Marilyn delves into the unrealistic promises many coaching programs make about achieving six-figure incomes quickly. Rather than chasing these often unattainable promises, Marilyn emphasizes the importance of creating a sustainable lead generation strategy.

New coaches can build a solid foundation for their businesses by focusing on long-term success and setting realistic expectations. Marilyn explains the significance of Key Performance Indicators (KPIs) and how they can help measure the effectiveness of a strategy. She also highlights the importance of understanding your target audience, creating valuable content, and establishing an authoritative presence. Listeners will learn how to align their coaching strategies with their lifestyles to achieve consistent growth.

• How can you create a sustainable lead generation strategy that grows over time?
• Why is tracking your progress with KPIs critical to building a successful coaching business?
• What should you consider before signing up for programs that promise six-figure income results?

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In this episode of the Sustainable Coaching Podcast, Marilyn dives into the importance of maximizing your visibility as a coach through SEO strategies for Black Friday. Ensuring your coaching business stands out is crucial as we approach the peak shopping season.

Whether you're just starting or looking to scale, we'll discuss why now is the perfect time to optimize your website, content, and keywords. We'll also cover practical steps to help you position yourself as the go-to expert in your niche. This episode is sponsored by Coaching with Confidence, my community for coaches looking to elevate their business with SEO strategies.

In this episode, you'll learn:

• How can starting an early Black Friday SEO strategy increase your visibility and boost sales?
• What are the most effective SEO tactics to implement now to rank higher on search engines by Black Friday?
• How do building backlinks and optimizing keywords enhance your credibility and trust with potential clients?

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In this episode of the Sustainable Coaching Podcast, Marilyn shares her ongoing battle with eczema and Topical Steroid Withdrawal (TSW), sharing her journey of managing these health challenges while maintaining a sustainable business. Marilyn touches on her painful experiences, the treatments she has undergone, and how she balances her health and professional life to maintain a healthy work-life balance.

In this episode, you'll learn:

• How do you navigate health challenges while running a business?
• How can you build a business that aligns with your health and personal well-being?
• How does prioritizing health affect your productivity and business success?

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