In today’s episode, I’m getting real about dating apps like Hinge, Bumble, and all those owned by Match Group. These apps have completely changed the way we meet people, but let’s be honest—they're in the business of keeping you single.

We’ll talk about why putting all your faith in these apps can leave you feeling frustrated and why they're designed to keep you paying, not finding love. And yes, even though your cousin might’ve met her husband on one, that doesn’t mean it's your only option.

I’ll also be sharing the #1 way to make dating apps actually work for you. If you’re over the endless swipe cycle and want to date with more intention, you’re in the right place!

Key Takeaways:

• Dating apps are more interested in your money than your love life.
• They make billions by keeping users single and engaged (and frustrated!).
• Success stories from apps? Great marketing, but not the full picture.
• Almost half of dating app users are already in relationships—yikes!
• How to stop relying only on apps and diversify your dating strategy.
• What you need to shift in your mindset to get better matches and dates.
• Stop treating dating like a numbers game and start dating with clarity and purpose.

Mentioned in This Episode:

• Match Group (owners of Match.com, Plenty of Fish, OkCupid, and more) made $3.36 billion last year.
• Bumble made $900 million in 2022.
• Stats alert: 42% of people on dating apps are already in a relationship (I know, wild!).
• My personal experience with dating apps trying to make me pay for more features...and why it's all a game.

Get Your Personalized Dating Audit:

Sick of wasting time on dating apps and want a clear, personalized roadmap to finding the right person for you? Let me help you! Book your personalized dating audit at coachima.com/audit.

Next Week’s Episode:

Next week, we’re diving into the difference between having high standards and unrealistic expectations in dating. Wondering if your standards are too high or if you’re being too picky? We’re breaking it all down, so don’t miss it!