• TBWA\Chiat\Day New York CEO Emily Wilcox

  • 2024/11/06
  • 再生時間： 28 分
  • ポッドキャスト

TBWA\Chiat\Day New York CEO Emily Wilcox

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  • After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year.

    Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.

    She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.

    Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

    campaignlive.com

    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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あらすじ・解説

After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year.

Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.

She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

続きを読む 一部表示

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