Think talent management is just another HR buzzword? Think again!

In this new podcast episode, I’m joined by Ginger Craig—an executive coach with over 20 years in the field—who recently led a transformative leadership program for BRC, a North Carolina-based firm known for putting people first.

Together, we explore why a true investment in talent is key to retention, productivity, and making your firm a place where people want to stay. Ready for real-world strategies to develop your team?

In this episode of the Accounting Talent Podcast, Rob Brown talks with executive coach Ginger Craig about why leadership development is the cornerstone of employee retention in accounting firms. Using the successful case of BRC, they explore how leadership investment can transform firm culture and engagement.

Key Takeaways:

• Leadership is more than technical skills; it requires fostering trust and clarity.
• Firms that don’t invest in leadership face higher turnover and hidden costs.
• BRC’s commitment to developing leaders resulted in actionable, specific feedback.
• Sustainable learning requires practical, real-world practice and peer accountability.
• Strong leadership fosters a feedback-rich culture that retains top talent.
• Starting small and staying consistent makes leadership changes stick.
• Firms need senior leadership buy-in for development programs to succeed.

Killer Quotes:

• "Firms that ignore leadership training are losing talent."
• "Technical expertise alone won't keep your best people."
• "Strong leadership isn't optional; it’s survival."
• "Leadership training must go beyond theory."
• "Feedback culture is key to retention."
• "Small, consistent learning builds sustainable leadership."
• "Effective leaders inspire and retain talent."

You can watch this specific episode on our YouTube Channel here: [LINK]

This is the Accounting Talent Podcast, dropping every Thursday to accounting professionals, finance specialists, software vendors, tech providers and influencers in the accountancy, CPA and bookkeeping space. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

Check out the Accounting Talent page on LinkedIn for more relevant content on getting ahead in the hiring game:

https://www.linkedin.com/company/talent-in-accounting

Thanks to our sponsors:

ACCOUNTINGFLY. Accountingfly connects employers with top U.S.-based accounting talent through a variety of services including dedicated searches, Always-On Recruiting, and freelance placements for seasonal or temporary needs. They specialize in remote accounting recruitment, recognizing early on the significant advantages that remote work offers to employers, job-seekers, and their own operations. They pride themselves on their track record of matching the right candidates with the right opportunities and building a robust team of industry experts. Additionally, their partnership with Going Concern—an esteemed source for accounting news and insights—further enhances their ability to stay on the cutting edge of remote recruiting by tapping into a natural pipeline of job seekers.

TOA GLOBAL. TOA helps you hire elite talent for your accounting firm. Join thousands of leading firms empowering their teams with job-ready outsourced accountants & bookkeepers. They work to unlock your firm’s potential with strategic accounting outsourcing services. The "TOA Global Difference" is simple - build a flexible, scalable outsourced accounting team to align with your firm now and as you grow. Crush the talent crisis and outsmart your competitors by adding highly skilled accounting professionals to your firm faster. Permanently...

AI: biggest threat or greatest opportunity for accountants?

In this podcast episode, Rob Brown chats with Nick Sinclair to explore how emerging tech, like AI, is reshaping the accounting world. We dive into what’s happening with the evolving roles of accountants, the end of Excel (maybe!) and how firms that embrace AI and automation are setting themselves up for success. Takeaways:

• Firms today face significant challenges that require adaptability.
• Service models are evolving, with an emphasis on flexibility.
• Client expectations are changing, pushing firms to innovate.
• Firms must adapt to increased competition by differentiating their offerings.
• Strong leadership is crucial for driving meaningful change within firms.
• Technology plays a key role in the evolution of accounting firms.
• Balancing traditional practices with innovative approaches is essential for growth.
• Remote work culture has had major impacts on how firms operate.
• Talent acquisition needs a strategic approach to find the right fit.
• Investing in employee development is key to long-term success.
• Maintaining a competitive edge requires constant adaptation and foresight.
• Trends shaping the future of accounting include increased automation and client-focused services.
• Success in a changing landscape requires new metrics and continuous improvement.
• Innovative setups are proving effective for managing remote talent.
• Balancing employee needs with client service is critical for sustained success.
• Firms that remain complacent risk becoming irrelevant in a fast-changing market.

Are you ready to adapt or risk falling behind?

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You can watch this specific episode on our YouTube Channel here: https://youtu.be/zOD9VJyHhUc

This is the Accounting Talent Podcast, dropping every Thursday to accounting professionals, finance specialists, software vendors, tech providers and influencers in the accountancy, CPA and bookkeeping space. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

Check out the Accounting Talent page on LinkedIn for more relevant content on getting ahead in the hiring game:

https://www.linkedin.com/company/talent-in-accounting

Thanks to our sponsors:

ACCOUNTINGFLY. Accountingfly connects employers with top U.S.-based accounting talent through a variety of services including dedicated searches, Always-On Recruiting, and freelance placements for seasonal or temporary needs. They specialize in remote accounting recruitment, recognizing early on the significant advantages that remote work offers to employers, job-seekers, and their own operations. They pride themselves on their track record of matching the right candidates with the right opportunities and building a robust team of industry experts. Additionally, their partnership with Going Concern—an esteemed source for accounting news and insights—further enhances their ability to stay on the cutting edge of remote recruiting by tapping into a natural pipeline of job seekers.

TOA GLOBAL. TOA helps you hire elite talent for your accounting firm. Join thousands of leading firms empowering their teams with job-ready outsourced accountants & bookkeepers. They work to unlock your firm’s potential with strategic accounting outsourcing services. The "TOA Global Difference" is simple - build a flexible, scalable outsourced accounting team to align with your firm now and as you grow. Crush the talent crisis and outsmart your competitors by adding highly skilled accounting professionals to your firm faster. Permanently increase your firm’s capacity with a dedicated outsourced accounting

🎯 How to Hire: Attracting Top Talent 🎯

Knowing when to hire and who to hire is critical, but the real challenge often lies in the how. How do you actually attract top talent to your accounting firm? In an increasingly competitive market, it’s not enough to post a job ad and hope for the best. You need a strategic approach to stand out and bring in the best candidates.

🎙 In the final episode of our Accounting Talent Podcast mini-series, we focus on how to hire. We cover practical, actionable steps to craft a recruitment process that gets the attention of top-tier candidates and ensures you hire people who will contribute to your firm’s success.

Here’s what you’ll learn:

📝 Crafting Job Descriptions: Your job description is often the first impression a candidate will have of your firm. We talk about how to make these descriptions compelling, focusing on outcomes, growth opportunities, and the impact candidates will have on your firm. These aren’t just listings—they’re your chance to inspire talent.

🤝 Leveraging Your Network: Did you know that most hires come through personal referrals and networking, not job boards? We explore how to leverage your existing professional network to find high-caliber talent that may not be actively looking for a new role.

💬 Optimizing Interviews: A great candidate can be lost during the interview process if it’s not done right. We discuss how to create an interview process that doesn’t just evaluate technical skills, but also assesses cultural fit and long-term potential.

🚀 Onboarding and Development: Attracting talent is only half the battle. We cover the importance of strong onboarding programs and continuous development opportunities, ensuring your new hires stay engaged and committed for the long haul.

Hiring is more than just filling roles. It’s about building a team that will shape the future of your firm. 🎧 Listen to this episode and learn how to take your hiring process to the next level.

You can watch this specific episode on our YouTube Channel here: https://youtu.be/iAjVQ7pT01M

___________

This is the Accounting Talent Podcast, dropping every Thursday to accounting professionals, finance specialists, software vendors, tech providers and influencers in the accountancy, CPA and bookkeeping space. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

Check out the Accounting Talent page on LinkedIn for more relevant content on getting ahead in the hiring game:

https://www.linkedin.com/company/talent-in-accounting

Thanks to our sponsors:

ACCOUNTINGFLY. Accountingfly connects employers with top U.S.-based accounting talent through a variety of services including dedicated searches, Always-On Recruiting, and freelance placements for seasonal or temporary needs. They specialize in remote accounting recruitment, recognizing early on the significant advantages that remote work offers to employers, job-seekers, and their own operations. They pride themselves on their track record of matching the right candidates with the right opportunities and building a robust team of industry experts. Additionally, their partnership with Going Concern—an esteemed source for accounting news and insights—further enhances their ability to stay on the cutting edge of remote recruiting by tapping into a natural pipeline of job seekers.

TOA GLOBAL. TOA helps you hire elite talent for your accounting firm. Join thousands of leading firms empowering their teams with job-ready outsourced accountants & bookkeepers. They work to unlock your firm’s potential with strategic accounting outsourcing services. The "TOA Global Difference" is simple - build a flexible,...