『Tales From the Beat』のカバーアート

Tales From the Beat

Tales From the Beat

著者： Ed Garsten
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 I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.Ed Garsten 政治・政府
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  • Episode 115 What Would You Do?

    Episode 115 What Would You Do?
    2025/05/19

    Quotes are like gold. You have to handle them as the valuable thing they are. But what happens when a PR person asks you to change a quote? Or an editor changes a quote and makes it wrong? All quotable subjects host Ed Garsten tackles in this episode.

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    8 分
  • Canadian Clubbed

    Canadian Clubbed
    2025/04/30

    To honor this week's national elections in Canada, host Ed Garsten recalls an almost disastrous episode while covering the 1997 elections in the Great White North for CNN, thanks to a snarky CBC staffer.
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    10 分
  • Content Strategist Joel Feder

    Content Strategist Joel Feder
    2025/04/15

    Joel Feder has been an automotive journalist for almost two decades, across all media, especially online at websites that include TheCarConnection, MotorAuthority and GreenCarReports. When those three well-respected sites were suddenly shut down recently, Feder found himself searching for a new opportunity. We discuss what happened, what the public loses when experienced beat writers lose their jobs, the general state of automotive journalism and how the tariff story is being reported.

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    30 分

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