• Talk More About your Baristas, Less About your Coffee

  • 2022/03/31
  • 再生時間: 13 分
  • ポッドキャスト

Talk More About your Baristas, Less About your Coffee

  • サマリー

    • Social Media Mantra: Humanize your Brand by Highlighting your People. 
    •  

      No matter the platform, this is social media...the key word being ‘Social’. People are usually here for a break, to relax or kill time. They like to engage with posts that evoke some kind of emotion. And, people (along with cats and dogs) tend to trigger that emotion more than objects. 

      People want to be connected to the company or individual, not just simply a patron. That want to know about your culture, values and other shared common interests. They want to feel connected to the people and brands they support. 


      So, pull back the curtain, and show the people behind your brand. Your product or service may get us in the door, but a positive relationship with your people will keep us coming back!

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あらすじ・解説

  • Social Media Mantra: Humanize your Brand by Highlighting your People. 
  •  

    No matter the platform, this is social media...the key word being ‘Social’. People are usually here for a break, to relax or kill time. They like to engage with posts that evoke some kind of emotion. And, people (along with cats and dogs) tend to trigger that emotion more than objects. 

    People want to be connected to the company or individual, not just simply a patron. That want to know about your culture, values and other shared common interests. They want to feel connected to the people and brands they support. 


    So, pull back the curtain, and show the people behind your brand. Your product or service may get us in the door, but a positive relationship with your people will keep us coming back!

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