エピソード

  • Building a Winning Unique Value Proposition

    Building a Winning Unique Value Proposition
    2025/07/03
    In today’s crowded marketplace, standing out isn’t optional, but essential. That’s where your Unique Value Proposition (UVP) comes in. In this Talk episode, I walk you through what a UVP actually is, how to start creating your own, and how to weave it into everything you do. Whether you’re a new business owner or refreshing your brand message, this episode will help you get clear on what makes you unique and how to communicate it confidently. What You'll Learn in This Episode What Is a Unique Value Proposition? Your UVP is the clear statement that tells the world: What you do Who you serve How you do it differently It’s your answer to “Why should I buy from you?”, and it sets the tone for everything from your bio to your brand kit. Where Your UVP Comes From We’ll explore the foundations of a strong UVP: Your brand story The problems you solve How you uniquely solve them Who you actually want to serve By reflecting on your personal journey, your business values, and your methods, you’ll start to see patterns that shape your messaging and offerings. How to Craft a Simple, Clear UVP Great UVPs are short, sharp and meaningful. I’ll share my own as an example (“I help you create impact by teaching you what I do”) and guide you through creating a statement that feels like you, because it is you. You’ll also hear how we approach this at Enever Group, where our UVP brings together strategy and impact in a cohesive brand message. What to Do With It Once You’ve Got It Once you’ve crafted your UVP, the next step is communicating it, clearly and often: Add it to your website Include it in your social bios, email signature and pitch decks Train your AI tools and automation systems using your UVP Use it when introducing yourself or your offers This statement becomes the backbone of your messaging and a powerful way to attract the right people to your brand. Key Takeaway Your Unique Value Proposition isn’t just a tagline, it’s a tool. One that keeps your message clear, focused, and aligned with your purpose. When you know what you do and why it matters, you attract the people you’re truly here to serve. Action Step Take 10–15 minutes to journal or brainstorm: Who do you serve? What problem do you solve? What makes your approach or offer different? Then, start drafting your UVP and test it out in your bio, email signature, or website intro. Ready to Get Support? If you’re nodding along thinking, “I needed this yesterday,” here’s where to start: Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Leave a review and share your biggest takeaway. It helps us reach more business owners like you and grow a community built on clarity, impact, and messaging that truly connects. Highlights 00:00 Introduction to Unique Value Proposition 00:30 Understanding Your UVP 01:11 Crafting Your Unique Value Proposition 01:42 Identifying Your Target Audience 02:00 Solving Unique Problems 02:39 Writing Your UVP 03:43 Communicating Your UVP 04:20 Conclusion and Final Thoughts Resources Mentioned in the Podcast Business Business Business Community https://www.facebook.com/groups/BusinessBusinessBusiness/ The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Impact Brainstorming Session with Linda https://www.enevergroup.com.au/booking-linda/ Consult with Me https://me.zulu.video/u/lindareedenever/
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    5 分
  • Effective Strategies to Maximise Your Audience through Content Repurposing

    Effective Strategies to Maximise Your Audience through Content Repurposing
    2025/06/26
    Creating content takes time, effort and strategy, so why let it go to waste after one post? In this episode of Talk, I’m diving into the power of content repurposing and how it can help you reach more people, expand your impact, and make the most of what you’ve already created. If you’ve ever felt like you’re on a content treadmill, this is your permission slip to step off and let your existing content do the heavy lifting. What You'll Learn in This Episode Why Repurposing Is a Smart Strategy Your content is valuable. Repurposing gives it new life, helps you reach a wider audience, and ensures your hard work continues to work for you. Whether it's a blog, video, podcast or past presentation, there are plenty of ways to spin it into fresh formats. Easy Ways to Start Repurposing Newsletters: Feed your blog or podcast content into newsletters using platforms like MailerLite Blog to Social: Break down blog posts into multiple social media captions or quotes using tools like MeetEdgar Blog to Video: Turn text into videos using AI tools like Pictory, and embed them back into your website with show notes and links Video to Podcast: Repurpose long-form videos as podcast episodes and vice versa, expanding where and how your audience can engage with you. Tools to Help You Do It Faster I share my go-to tools like Descript for editing, Opus Clip for short-form video slicing, Canva for branded graphics, and Designrr for creating ebooks from your blog content. These tools help you save time, stay visible, and stretch your message further. Don’t Forget Past Presentations Your old presentations are gold. Use them to: Build a free or paid course Turn them into ebooks or toolkits Pitch yourself at summits, webinars, or events Create marketing assets that reach a brand-new audience Go Where Your Audience Is Repurposing isn’t just about the format. It’s about distribution. Think Medium, Quora, Facebook groups, and Reddit. Answer questions, add value, and share your repurposed content in new spaces. Key Takeaway Repurposing isn’t recycling, it’s amplifying. You’ve already created amazing content. Now it’s time to give it legs and let it grow across platforms, formats, and new audiences. Action Step Pick just one technique from this episode and try it this week. Whether it’s turning a blog into a social post or submitting an old presentation to a new audience, your content is worth seeing again and again. Ready to Get Support? If you’re nodding along thinking, “I needed this yesterday,” here’s where to start: Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Leave a review and let us know what idea you’re excited to try first. Your feedback helps us reach more business owners like you and grow a community that makes marketing easier, smarter, and more impactful. Highlights 00:00 What is Content Repurposing 00:50 Repurposing Blogs for Maximum Reach 02:35 Leveraging Videos for Content Repurposing 03:46 Repurposing Presentations and Webinars 04:34 Final Tips and Action Steps Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Mailerlite https://snip.ly/mailerliteeg Quuu Promote https://snip.ly/quuu MeetEdgar https://snip.ly/meetedgar Pictory https://snip.ly/pictoryvideo Designrr https://snip.ly/designrr Opus Clip https://snip.ly/opusai Canva http://snip.ly/canva30pro Descript https://snip.ly/descript
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    6 分
  • How Evergreen Content Elevates Your Marketing

    How Evergreen Content Elevates Your Marketing
    2025/06/19
    You’ve probably heard the term evergreen content tossed around in marketing circles, but what exactly is it, and why does it matter? In this episode of Talk, we’re breaking it all down. From defining what evergreen content really means to showing you how to create and use it across your platforms, you’ll walk away with a solid strategy for building long-lasting content that continues to deliver value (and traffic) over time. What You'll Learn in This Episode What Is Evergreen Content? Evergreen content is timeless, relevant, and consistently valuable. Just like an evergreen tree keeps its leaves all year round, this type of content stays fresh and useful to your audience no matter when they find it. Examples include how-to guides, FAQs, tutorials, checklists, resource lists, testimonials, and step-by-step walkthroughs, all of which continue to serve your audience and your brand long after you’ve hit publish. Why It Matters Longevity: Evergreen content can be discovered months or even years after it's published, giving you long-term ROI. SEO Benefits: Because it's always relevant, search engines love it, and that means better visibility. Consistency: Having evergreen pieces in your content bank allows you to stay visible even when you’re short on time or inspiration. Repurposability: Evergreen content can be re-shared, reformatted, and reused to save time and increase reach. What Makes Evergreen Content Effective? To stand the test of time, your content should: - Focus on timeless topics that your audience will always care about - Provide real value, education, insight, or a clear answer - Use simple, jargon-free language - Be detailed and helpful, giving the reader or viewer a clear win Formats and Examples Evergreen content can live in many forms: blogs, videos, webinars, eBooks, toolkits, and even paid resources. Think FAQ pages, “how to” blog posts, testimonial videos, or digital products that help your audience solve consistent problems. For example, case studies, walkthroughs, and even your newsletter opt-ins can be evergreen, especially when supported by a content bank strategy and marketing tools that reshare and schedule them regularly. Getting Started Begin by identifying your core topics, the things you want to be known for. Think about common client questions or recurring issues in your industry. Use those as inspiration to create blog posts, videos, or downloadable resources that speak directly to those needs. Once you’ve created your evergreen content, don’t forget to: - Optimise it for search (use keywords, clear titles, and headings) - Promote it using your marketing assets (like MeetEdgar for rescheduling) - Revisit and refresh it every few months to keep it current and valuable Key Takeaway Evergreen content is the reliable foundation of your marketing strategy. It keeps working even when you’re not, helping you show up consistently, build trust, and grow your visibility over time. Action Step Dedicate time this month to mapping out 3–5 evergreen topics for your business. Start by answering your audience’s most common questions, and then build from there. The sooner you start depositing into your content bank, the more you’ll have to draw on when you need it most. Ready to Get Support? Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Head to your favourite podcast platform, leave a review, and share how this episode helped you get clearer on your content strategy or gave you the nudge to finally start that evergreen content plan. Your words make a difference and help us keep delivering ideas that spark impact. Highlights 00:00 Introduction to Evergreen Content 00:41 Defining Evergreen Content 01:47 The Value of Evergreen Content 03:13 Characteristics of Quality Evergreen Content 04:28 Examples of Evergreen Content 06:38 Creating Your Own Evergreen Content 07:20 Optimising Evergreen Content for SEO 08:12 Final Thoughts and Encouragement Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle MeetEdgar https://snip.ly/meetedgar The Marketer’s Toolkit https://www.enevergroup.com.au/the-marketers-toolkit/
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    10 分
  • How to Integrate Marketing Automation with a Human Approach

    How to Integrate Marketing Automation with a Human Approach
    2025/06/12
    Let’s explore the beautiful balance between automation and authenticity. As busy business owners, there’s a mountain of marketing tasks to handle, and it’s easy to drop the ball. That’s where automation steps in. But how do we do it without losing the human touch that makes our brand unique? Let’s explore the systems, tools, and mindset shifts that help you automate the repetitive stuff, while keeping your personality and care front and centre. What You'll Learn in This Episode The Purpose of Automation in Marketing Why automation is essential for productivity and consistency How it helps reduce human error and ensures marketing doesn’t fall through the cracks What You Can Automate Video distribution: Upload once, distribute to multiple platforms using tools like Repurpose.io Social media scheduling: Tools like Metricool and MeetEdgar help you stay visible, even when you’re busy Email marketing: Set up automated nurture sequences and newsletter feeds using MailerLite and RSS E-commerce workflows: Automate product updates and abandoned cart sequences to boost engagement and conversions Keeping the Human Touch Remember: you're still the voice behind the content Automation frees you up to focus on strategy, service, and creativity Tools like Descript help streamline your editing without removing your personality Bonus Tools & Tips Use Zapier to connect platforms and automate cross-tool workflows (like syncing bookings to your CRM) Automate timely follow-ups to stay responsive without being overwhelmed Build your automation strategy step-by-step, and regularly check to ensure it's still aligned and effective Key Takeaway Marketing automation isn’t about replacing you, it’s about supporting you. When used wisely, it keeps your message alive and your audience engaged, even when you’re off doing the things that really matter. Action Step Pick one repetitive marketing task this week and ask: Can I automate this? Then implement the first step using the tools mentioned, or dive into the AI Sync & Automation Hub for ready-made workflows and templates. Let’s make your marketing flow with heart and smarts. Highlights 00:00 Introduction to Marketing Automation 00:46 The Power of Automation in Marketing 01:48 Automating Video Distribution 02:35 Social Media Scheduling Tools 03:27 Automating Email Campaigns 04:33 Enhancing Human Touch with Automation 04:56 Advanced Automation Tools 06:22 Final Thoughts on Automation Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle AI, Async & Automation Hub https://enevergroup.thinkific.com/courses/aaahub Metricool https://snip.ly/metricool MeetEdgar https://snip.ly/meetedgar MailerLite https://snip.ly/mailerliteeg Repurpose.io https://snip.ly/repurposeio Descript https://snip.ly/descript Zapier http://snip.ly/zapiereg
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    7 分
  • Building a Network to Support Your Course Creation

    Building a Network to Support Your Course Creation
    2025/06/05
    Course creation is exciting, but let’s not sugarcoat it, it’s a big project. It’s easy to get overwhelmed, even if you’re seasoned at sharing knowledge. That’s why in this episode of Talk, I’m pulling back the curtain on one of the most overlooked (but vital!) elements of building a successful course: your support network. Because course creation is not a solo sport, it’s a team effort. And the creators who make it to launch with their sanity intact are the ones who don’t do it alone. Why Your Course Creation Network Matters While everyone talks about content and tech, not enough people highlight the power of having people in your corner. Your network brings: Accountability to keep moving forward Perspective from real learners Encouragement when impostor syndrome hits Practical support to fill in skills gaps like tech, visuals, and editing These aren’t just nice-to-haves. They’re the fuel that keeps your course moving toward the finish line. Six Key People to Have in Your Course Creation Circle You don’t need six separate people, but you do need these roles filled: The Brainstorming Buddy Your idea-shaper. Helps you clarify your audience needs, refine your content, and map out your course vision. Think business bestie, mentor, or a co-coach like me. The Accountability Anchor For those days when Netflix seems more appealing than filming module three. They’ll keep you focused and celebrate wins, no matter how small. The Beta Tester Early access users who give you valuable feedback, help you improve your course, and often become your strongest testimonials. The Tech Whisperer Tech doesn’t have to be terrifying. Whether it’s uploading videos or integrating platforms, this person helps keep things flowing smoothly. The Visual Support Crew Designers, editors, proofreaders, and others who help your course look polished and professional, thereby boosting its value and trust. The Emotional Cheer Squad Those who remind you why you started, cheer you on, and pop the champagne with you when you launch. Never underestimate their power. How to Build Your Network (Without It Feeling Awkward) Join creator-friendly LinkedIn or Facebook groups Tap into my Ideas, Impact & Marketing Circle for regular support and accountability Invite former clients or peers to co-create or test with you Skill swap with other creators Outsource small tasks to boost your momentum Share the journey publicly, behind-the-scenes sneak peeks build excitement and community buy-in Letting your audience in on the process is a clever marketing move, too. They’ll feel part of the journey, and some of them will become your best students. Final Thoughts There’s a myth that doing it all yourself makes you more successful. Let’s bust that. Smart creators build networks. They lean on support, share wins, and ask for help when needed. And that makes them more effective, not less. Ready to Get Support? If you’re nodding along thinking, “I needed this yesterday,” here’s where to start: Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Leave a review and share how it helped you. It’s how we reach more creators like you and grow the network of support in the course creation world. Highlights 00:58 The Importance of a Support Network 01:50 Essential Roles in Your Course Creation Team 05:50 Building Your Network 07:03 Engaging Your Audience 08:17 Ways You Can Network and Build Support Resources Mentioned in the Podcast Business Business Business Community https://www.facebook.com/groups/BusinessBusinessBusiness/ The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Impact Brainstorming Session with Linda https://www.enevergroup.com.au/booking-linda/ Consult with Me https://me.zulu.video/u/lindareedenever/ Thinkific http://snip.ly/thinkific Course Creators Circle Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/
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    10 分
  • Engaging Your Course Audience through Community

    Engaging Your Course Audience through Community
    2025/05/29
    Creating a course is just the beginning; getting people to complete it, stay engaged, and become loyal fans is where the real magic happens. And here's the truth: people don't just buy courses for the content. They buy for connection, support, interaction, and the reassurance that they’re not doing it alone. That, my friend, is where community steps in. I’m diving into the powerful role community plays in course creation, how it boosts engagement and completion, and most importantly, how to build a course community in a way that’s simple, sustainable, and totally aligned with you. Why Community Matters in Your Course Learning in isolation can be lonely. When students feel disconnected, motivation drops, and so does course completion. But when you design a learning environment that goes beyond just lessons, your students are more likely to stick around, engage, and Your course is more than content, it’s a container for transformation. And community is what holds it all together. People forget slides, but they remember people. They remember the encouragement, the connection, and the experience. So let’s make space for that in every course we build. If you’ve enjoyed this episode, share it with a fellow course creator, leave a review, and don’t forget to subscribe to Talk so you never miss an episode. Highlights 00:00 The Power of Community in Courses 00:43 Why Community Matters in Learning 01:14 Building Community: Strategies and Examples 01:56 Practical Community Engagement Ideas 03:17 Setting Boundaries and Managing Expectations 03:50 Different Community Models for Courses 04:57 Engagement Posts to Spark Interaction 06:13 The Benefits of a Thriving Community 06:48 Transform Your Course with Community Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Thinkific http://snip.ly/thinkific Course Creators Circle Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/
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    8 分
  • Leveraging Community Building in Marketing Strategies

    Leveraging Community Building in Marketing Strategies
    2025/05/23
    We all want visibility, credibility, engagement, and, of course, conversions. But in a world full of tools, trends and algorithms, one of the most powerful strategies remains wonderfully human: community. In this episode of Talk, I’m diving into how building and engaging with communities can create real momentum in your marketing. This isn’t just about followers or email lists, it’s about genuine connection. I’m sharing actionable strategies, real-world examples, and practical tips to help you bring the power of community into your business growth game. Why Community is More Than Just a Buzzword Community isn’t just a side-note to your marketing, it is marketing. It builds trust, fuels word of mouth, creates consistent engagement, and delivers long-term organic growth that can’t be taken away by algorithm changes. When your audience connects not just to you, but to each other, that’s when the magic happens. Marketing through community is human-first, values-led, and rooted in real relationships. And that kind of connection? It sells. Strategic Ways to Build Community Into Your Marketing Let’s get practical! Here are just some of the ideas I unpack in this episode: Human Connection is the Long Game (and It Pays Off) Community is your long-term marketing asset. It grows with you, supports your content, and reminds your audience that there’s a real human behind the brand. In a noisy world of automation and sales funnels, it’s the human touch that cuts through. You don’t have to do it all at once, and you don’t have to do it alone. Whether you’re building your own community or contributing to others, what matters is showing up with authenticity and value. Ready to Build or Tap Into Community Marketing? If this episode has you thinking about how to start (or elevate) your community strategy, let’s chat. I can help you find the approach that fits your time, goals, and energy. And if you’re looking for a DIY starting point, grab the Inspire, Engage, Connect Deck, it’s packed with prompts to help you show up, spark conversation and grow your community, one post at a time. If this episode lit a fire, share it with a fellow business owner and don’t forget to subscribe so you don’t miss the next one! Highlights 00:39 The Power of Community Marketing 01:51 Integrating Community into Your Strategy 02:49 Creating and Managing Your Community 03:13 Leveraging Community for Content and Offers 03:55 Monetising Your Community 04:36 Real-Life Examples and Best Practices 05:12 The Human Element in Community Marketing 05:26 Participating in Other Communities 06:17 Final Thoughts and Next Steps Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Business Business Business https://www.facebook.com/groups/BusinessBusinessBusiness/ Join our Networking Hour https://www.eventbrite.com.au/e/networking-hour-tickets-1095025443579 Inspire Engage Connect Deck https://www.enevergroup.com.au/product/inspire-engage-connect-on-social-media-inspiration-deck/
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    7 分
  • How to Market Like a Human - Authenticity in the Age of Algorithms

    How to Market Like a Human - Authenticity in the Age of Algorithms
    2025/05/15
    Marketing isn’t about chasing the next trend or bending to the algorithm’s will. It’s about showing up: real, raw, and ready to connect. In a world full of polished perfection, human-first marketing cuts through the noise. And the most powerful tool in your marketing kit? It’s you. In this episode, I’m diving into why your quirks, your voice, and your presence are your biggest marketing assets. We’re unpacking what it means to be authentic, how to use AI without losing your voice, and ways to stay human in your marketing, without burning out. If you’ve ever felt overwhelmed by the pressure to “keep up” or unsure how to show up online without selling out, this episode is your permission slip to simplify, show your face, and just be yourself. Why Human-First Marketing Works People buy from people. In an era of bots and auto-generated content, your humanity is what stands out. Human-first marketing is about connection, not perfection. It’s about leading with your values and sharing your story, not just pushing an offer. Yes, I love AI and automation (and teach it too), but they should support your personality, not replace it. Your content should feel like a conversation with you, not a robot. Ways to Add Authenticity to Your Marketing Here’s how we keep things human in a world full of tech: Be You, Loudly - Use your real tone of voice, cheeky, heartfelt, curious, and passionate. - Share behind-the-scenes moments, the messy middle, and the lightbulb wins. - Tell stories. Real stories. Not polished scripts. - Show your face, or if that’s daunting, use voiceovers, behind-the-scenes shots or even your hands at work. Work with AI, Not Against It - AI saves time, but it needs your tone. - Talk to your tools. Teach them your style. - Edit and tweak to sound like you. Create Presence, Not Just Content - Schedule and batch, yes, but leave room for spontaneous posts. - Jump in live. Comment. Be real in the moment. - A thoughtful selfie, a blooper reel, a raw voice memo, they all connect better than a perfectly produced post. Algorithms Want Realness Too We tend to fear the algorithm, but guess what? Algorithms favour real, engaging, human content. They love laughs, expressions, and even less-than-perfect thumbnails. So when you show up as you, the algorithm isn’t fighting you, it’s actually cheering you on. Actions You Can Take Today - Review your marketing: does it feel like you? - Make space for more live or spontaneous content. - Leave a blooper or an unpolished moment in. - Align your content with your voice, not just your strategy. And if you need a little nudge to keep things fresh and human, grab the 5 Minute Marketing Ideas Deck or the Inspire Engage Connect Deck. They’re designed to help you market with heart. Want to go deeper? Inside The Ideas, Impact & Marketing Circle, we explore strategies like this together. We look at what works, what feels right, and how to market with impact and humanity. If that sounds like your kind of marketing, come join us. If this episode spoke to you, share it with a business buddy who needs the reminder: you are your best marketing asset. Highlights 00:00 The Power of Authentic Marketing 01:08 Human-First Marketing: Building Connections 01:25 Balancing Automation with Authenticity 01:43 Adding Personality to Your Content 02:04 Embracing Imperfection in Marketing 02:28 Leveraging Video and Voice in Marketing 03:03 Effective Use of Automation Tools 03:34 Examples of Human Marketing 04:10 Understanding Algorithms and Authenticity 04:48 Action Steps for Authentic Marketing 06:18 Final Thoughts and Encouragement Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 5 Minute Marketing Ideas Deck https://www.enevergroup.com.au/product/marketing-deck-5-minute-marketing-ideas/ Inspire Engage Connect Deck https://www.enevergroup.com.au/product/inspire-engage-connect-on-social-media-inspiration-deck/
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    7 分