• Teacher Blog Academy by Side Hustle Teachers

  • 著者： Stacey Ogden
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Teacher Blog Academy by Side Hustle Teachers

著者： Stacey Ogden
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  • A show for teachers who are looking for ways to earn extra money and possible career options beyond the classroom.
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A show for teachers who are looking for ways to earn extra money and possible career options beyond the classroom.
マーケティング リーダーシップ 経済学
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  • How to Do a Year-End Blog Review & Cleanup

    How to Do a Year-End Blog Review & Cleanup
    2022/11/20
    The end of the year is a great time to reflect, examine, and set new priorities for what’s next, which makes it the perfect time to do a review of your blog business.  If the word review makes you shiver and think of your end-of-year teacher eval meeting, where you have to prove to your administrator that you’re an effective teacher, don’t sweat it. This is your business, and you don’t have to prove anything to anyone. If it helps, this is not just a review, but also a clean-up, a chance for you to clear out some digital cobwebs, and spruce up a corner or 2 of your website. And remember, teachers kind of have 2 year-ends, so feel free to do this in December, or June… or both! I start this process with the review part because that informs the cleanup portion. It takes me a few hours if I do it all in one sitting, but it’s also possible to do a little bit at a time. And there’s no rule that says this has to be done by a certain date. Finally, before we jump in, this is a big overview-type of process that I recommend for beginners. If you’re more than a couple years into your blog, check out a more nitty-gitty review process (then come back for the cleanup because he doesn’t talk about that). Gather Your Information Data, Data, Data Yes, we’re all data’d out, but this is your data. And it’s not being used for anything except to help you make informed decisions about your blog. Data is information.  Information is power. Some things you’re going to want data for are your key performance indicators (KPIs) and can be gleaned from your Google Analytics account. Number of page views, sessions, and/or unique visitors per month. Traffic sources.Top posts and pagesTotal email subscribers by month. It’s All About the Benjamins (or Washingtons… whatever) If you want your blog to make money, you need to track where your money is coming from. I can’t stress this enough. Now is the time to dig in to how much you made and how you made it. If you’ve been tracking your income and expenses, this will be easy. If not… well, it’s important. In this step we’re only focusing on income. You’d be amazed how many entrepreneurs don’t know how much money they’re bringing in!  I check in on my blog money once a month to update my spreadsheet and move my money to the proper accounts, but even I was surprised at my income when I looked. I normally just put all the numbers in the right boxes, then close it up. This time I actually looked at the monthly and yearly totals and… wow! I hadn’t even realized I’d already surpassed my revenue goal for the year by October. Sometimes numbers are fun! The two things you need to know are: Your sources of income.How much each source earned. Where Are You Spending Time and Money? Not as much fun as the income, you also need to know where you’re spending money. If you don’t already, I strongly suggest setting up a business bank account and credit card. This not only helps you track your expenses more easily, but it also protects your personal accounts from legal action (provided you’ve set up an LLC). You’ll definitely need to know: What you’re paying for in your businessHow much you’re paying You should also do a time audit for your own information. This involves tracking what you do for your blog and can help provide valuable insight into strengths, weakness, and improvements you can make. The goal is to find out what you’re doing in an average week, and how long you’re spending on it. With the other data you’ve collected, you’ll be able to see if you’re spending your most precious resource, your time, wisely. Break It Down Now that you’ve got all your data collected, you can start to scrutinize it. (You have no idea how hard I worked not to use the word “analyze” there, so as not to traumatize you.) The good news is that you don’t need to make spreadsheets, charts, and tables to get what you need. You really just need to be able to answer these questions: What trends do you notice? Are there particular post types on your blog (or social media, if you track that) that got more engagement via comments, shares, or sales? If so, when planning ahead you want to plan more of that type of content, and try to determine what’s working so you can use those techniques in other content as well. You may also notice that certain times of year are peaks or valleys for your readership and/or sales. This is normal, and nothing to panic about. For example, September is a slow month at Side Hustle Teachers because my audience is focusing on back to school stuff. Knowing this is helpful because not only do I not freak out when my stats drop, I also know not to launch something new at this time. Does your effort match your outcome? Are the places you’re spending your time benefiting your blog? For example, if you’re posting diligently on Instagram every day, are you gaining followers, and more importantly, are those followers...
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    18 分
  • Looking Forward: What I'm Focusing on In 2023

    Looking Forward: What I'm Focusing on In 2023
    2022/11/13
    With a new year, comes new possibilities. Looking forward is so important for content creators, but rarely do we give ourselves time to do it. If I’m totally honest, I haven’t been good about giving myself enough white space to think about my business for several years.  When Side Hustle Teachers started, I didn’t expect it to become so popular so fast. I really had to keep my nose to the grindstone and fix the little issues that sprang up… seemingly one right after another. It didn’t leave me a lot of time for reflection, and certainly not for projection. This year, however, I’m not only demanding that I be more deliberate about the choices I make, but also about creating more time and space in my life so I can reflect on where I’ve been and think about where I want to go. I have to constantly remind myself that my business is not school. I can take my time to consider my current situation. I can take my time to examine the options I have. I can take my time making a decision. And I can take my time implementing that decision based on my wants and needs. So this year I’ve been contemplating this business I’ve built, and how I can move it forward in a sustainable way, and grow the company I want. Let’s dive into my key areas of focus for 2023. Some of them might surprise you. Rule #1: Simplicity is King I’ve always been a fan of the KISS rule - keep it simple, stupid - but it’s never as easy to implement as it is to spout to others… or needlepoint on a pillow. In 2023 simplicity is going to be my guiding star. The longer I’m in business, the more I realize that I don’t want to hustle. I want ease. (And yes, I realize the irony of rebelling against hustle when my company is called Side Hustle Teachers.) For a while I’ve been using one question to decide whether or not to take on something new; Is this going to bring ease to my life? This simple question has allowed me to say no without guilt, hire help to get things done that I’ve been putting off for ages, and give my attention to things that are building my business and bringing me joy. To be clear, I’m making simplicity a priority in all areas of my life, not just business. We’re in the (extremely slow) process of getting rid of stuff that’s been piling up, and we’re focusing on creating experiences instead of giving physical gifts. We’re not trying to be minimalists… but clearing physical space allows me to find more mental space…  Aaaaaahhhhhhhhhh. Elimination, Automation, Delegation To aid my search for simplicity, I’m following the eliminate, automate, and delegate model. First - and this part has been happening for a while - I’m on the hunt for things I’m doing that aren’t necessary, or that can wait, or that are just a big ol’ waste of time.  Entrepreneurs in all fields have a habit of taking on more and more to-dos until our lives are completely out of balance. This is very easy for side hustlers to do, especially teachers, because our jobs are already taking up our time and energy. I’ll talk about a few things I’m dropping in the new year in the following sections. The second step of this process is to automate whatever possible. I’ve long been a fan of automation. It’s literally been essential to being able to grow my business while teaching full-time.  I automate my email marketing, my social media posting… even my Facebook “Lives” are pre-recorded because my family schedule doesn’t allow me to be available every Wednesday at 9pm. Just note that before you start automating, you eliminate. There are a ton of tools available to help you automate pretty much anything, but most of them will cost you money, and they require time and energy to set up. Don’t waste your limited time and money on tools that help you with things you don’t even need to be doing. Finally, if there are things that are keeping you from moving forward or making money, it’s time to consider hiring someone to help you.  This person could be someone you work with in person or virtually, and can work as little as a few hours a week. You could also hire them on a project-by-project basis to take care of things you need done, but not on an ongoing basis. In the past I’ve hired people to help me with SEO, graphics creation, email writing, customer support, and more. All In on the Facebook Group While I have a presence on multiple social media platforms, the Side Hustle Teachers Facebook group has been my primary focus for a long time. In 2023, I’m going to go all in on this platform. I’ve even deactivated my Twitter account. Side Note: My deactivation decision was based on the fact that I never use Twitter myself (I find it annoying) and it’s the only platform on which I couldn’t get the handle of Side Hustle Teachers. Elon Musk didn’t factor in at all. Also, though I’m not leaving Pinterest all together, since it’s not a major source of traffic for me, I’m paring back on my ...
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    18 分
  • 10 Years of Blogging: What’s Changed and How to Make it Work for You

    10 Years of Blogging: What’s Changed and How to Make it Work for You
    2022/11/06
    As we approach 2023 - man, that sounds weird to say - I realized that I have been blogging for 10 years!  I don’t actually remember the date, so don’t be expecting an anniversary party or anything, but I made my first money as a blogger in 2012. Holy crap, that’s a long time. In those 10 years I was able to grow a successful mom-lifestyle blog that paid off my student loans, let us buy our cars with cash, and put me on track to pay off our mortgage in 15 years instead of 30.  I also sold my blog when I was called to start Side Hustle Teachers and it grew faster than I anticipated. Blogging is a fairly low-key way to make money, but it still requires work, and I just couldn’t do both. Now Side Hustle Teachers is a thriving blog with a highly engaged community, a new signature course that’s helping other teachers build and grow their own blogs, and a clear path to early retirement. Over that time I’ve also discovered and consciously worked towards a more chill lifestyle, even as I continue to teach and my business consistently grows. I have more free time now than I did before I started my first blog! When it comes to the business of blogging, a lot has changed, and that’s what we’ll be talking about today. So let’s dig in. Technology is WAY Easier Let’s start with the best thing on this list. Tech is way more accessible now than it was when I started. Not only is it cheaper (yay!), but the improvements and upgrades have also made it easier for the average non-tech-geek to use, making the internet a much more user-friendly place. When I first started, putting up a website took either a lot of money or extensive knowledge of coding and internet language. Yes, I had access to WordPress and ready-made themes (it wasn’t the really early days), but any changes needed to be done manually or via code… I broke my site many, many times. There are also a lot more tools available to use online. Pretty much whatever you want to do online, there’s a tool you can use to manage it for you. From payment processors to schedulers to customer management to auto-responders… you name it, it’s out there.  And - this is big - they all talk to each other! Your credit card processor talks to your bank, who talks to your business email, who talks to your email management system, who updates your database… It's amazing. You can integrate all your tools, making automation 1000% easier, and taking a ton of work off your plate. There are even tools that help your tools talk to each other if they don’t have built in integration (thank you, Zapier!). And one of the few good things to come out of the Covid-19 pandemic is that, by forcing more people and businesses online, even more programs, platforms, and systems were introduced… and they’re not going anywhere. All this makes starting a blog a totally doable endeavor. I know many teachers are afraid of the tech that’s involved, but if you can handle the tech of a 21st century classroom, a blog is a piece of cake! Social Media has Exploded When I started there was Facebook and Twitter. Pinterest was still new and masquerading as a social network, and Instagram was just barely born. Social media was growing, but it was not the ubiquitous part of everyday life that it is now. Cut to today when social media platforms abound and are some of the most trafficked parts of the internet. For a while, every time a new platform was introduced, bloggers were encouraged to jump in and become founding members before it became big. Side note, this was brought on by Pinterest, whose early adopters gained HUGE advantages on the platform, frustrating those who came after. However, as we’ve seen, not all social media sites are created equally or are built to last… I’m lookin’ at you Periscope, Clubhouse, and Google Plus!  Today, anyone who’s telling you to be on every social platform, especially when you’re new to blogging, is given sideways glances and dismissed as out of touch. This is a very good thing for your content and your sanity. My focus is on the Side Hustle Teachers Facebook group. Everything else is extra. These days it’s better to focus your time, energy, and creative skills on 1 or 2 platforms where you can build authentic connections and engage with your audience. If you want to have a presence on more platforms, you can use tools to automatically share the same content in multiple places so your apparent omnipresence doesn’t take any more work. So when the next big social media app is introduced, don’t feel the need to dive in. Just grab your username so it doesn’t get stolen, and feel free to delete the app. Standards are Higher When I first started my original blog, I published a post every day.  Back then it was way easier to do that (though still crazy) because the internet rewarded quantity over quality. I still cringe when I think about some of the things I shared with the world. But I was trying to “catch up” ...
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    12 分

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