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  • Embracing Failure | Turning Startup Setbacks into Success Stories
    2023/05/14
    Welcome to the Tech Startup Insights podcast where we share valuable insights, tips, and stories related to marketing, sales, operations, and mindsets for startup companies. If you're looking to stay updated on the latest trends and best practices in the industry, be sure to hit subscribe so you never miss an episode. In today's episode, we'll cover the high failure rates of startups, turning setbacks into success, embracing failure, practical tips for startup setbacks, and examples of famous entrepreneurs who faced failure but overcame it. According to a report from the U.S. Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. So, it's safe to say that the odds can be stacked against companies.  The reasons for failure can range from no market need for their products or services, which accounts for 42% of failures according to a study by CB Insights, to running out of cash (29%), not having the right team (23%), and getting outcompeted (19%).  Interestingly, a study by Harvard Business School found that successful entrepreneurs are often those who have tried and failed before. They found that for successful entrepreneurs, the odds of success increase with the number of ventures they have previously started, regardless of whether those ventures failed. So, even though it might seem like failure is the end, it can actually be just the beginning of a more successful journey.  Another study published in Small Business Economics also found that entrepreneurs who have previously failed are more likely to succeed in their subsequent ventures compared to first-time entrepreneurs, as they're able to apply lessons learned from their past failures.  Lastly, a report by Innovation Leader found that 73% of companies see the fear of failure as a major barrier to innovation. This underlines the importance of embracing failure as a natural part of the innovation process, because without experiencing failure, it can be difficult to truly innovate and grow as a company.  So, while startup failure might not be the most desirable outcome, it can often lead to valuable learning experiences and even fuel future successes. I'll tell you a little personal story about setbacks and success. It's important to share our experiences because it gives others an insight into the struggles we've overcome. Let me take you through my journey.  You see, I lost the biggest client for my start-up. It was a tough pill to swallow, but instead of dwelling on it, I decide to diversify my client base. I also took the time to reflect on what went wrong and what my company could have done better. And that's how I turned that setback into a stepping stone for success.  But that wasn't the only challenge I faced. I made bad hires, and some employees did not reach their full potential. But that taught me what to look for in employees, how to build out a role, better ways to train team members, how to set expectations and help them reach their maximum potential.  Then there were projects that went south, and I even had to deal with potential lawsuits from clients. That was a wakeup call for me, and it taught me important lessons on how to protect myself and the company, and how to do better with contracts and expectations in the future.  But perhaps the most important lesson was when I invested a lot of money in certain areas that resulted in wasted thousands of dollars. Those experiences taught me how to better invest the money, identify the purchases with the best ROI for the company, and make sure that the investments aligned with the growth of the business.  That's my story of setbacks and success. It's not always easy, but it’s important to remember that setbacks are temporary, and we can use them as a learning experience to get to the next level. Today's topic is all about embracing failure and how we can shift our mindset to see it as an opportunity for growth. No one likes to fail, but it's an important part of life that we can’t avoid. So, what can we do to change the way we see failure? The first step is to change our perspective. We should start viewing failure as a lesson, not a loss. It's an opportunity to learn and grow. Failure is not the end of the road but a step in the right direction towards success. Another important thing to do is to embrace uncertainty. We need to understand that failure is a part of the risk inherent in entrepreneurship. It's an unavoidable aspect of testing uncharted waters. There are no successful people who haven't failed at some point. The key is to learn from those failures so we can avoid making the same mistakes in the future. Instead of focusing on the failure itself, we should concentrate on our resilience and ability to bounce back. That’s what truly matters. We need to believe in ourselves and our ability...
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    10 分
  • The Power of Data | Leveraging Analytics for Startup Success
    2023/05/11
    Welcome to Tech Startup Insights, the podcast that provides expert advice and practical tips on how to succeed in the fast-paced world of startups. Whether you're an entrepreneur, a marketer, or simply interested in the startup scene, this podcast is for you. Subscribe now to stay updated on the latest insights and trends to help your business grow. In today's episode, we'll cover the importance of using data in startups, including customer insights, operational optimization, and competitive advantage, as well as tips for successfully implementing a data-driven culture, with examples of established startups Airbnb, Uber, and Stitch Fix. Ahoy there, everyone! Welcome aboard our podcast ship where we'll set sail on a journey to explore the importance of data in steering your startup through choppy business waters. Imagine being a captain of a ship, cruising along the calm seas, when suddenly a storm hits. What would you do? Pray to the business gods or rely on something more concrete? That's where your data compass and analytics map come into play. By using data as our North Star, we can navigate through the storm and chart a course to calmer waters. Data can provide valuable insights, such as identifying trends and patterns, evaluating risks, and measuring success. By using data-driven decision-making, we can make informed choices instead of relying on intuition and luck. So, mates, it's time to embrace the power of data and make it our guiding light. By doing so, we can steer our startup ship with confidence and sail toward success. So, hoist the sails and set your data compass to a true north! So, why is data so important in today's business landscape? Think of it as the special ingredient in your grandma's famous chili - it might be subtle, but without it, the dish just wouldn't be the same. In the same way, data can transform your startup in incredible ways. For example, it can give you insights into your customers' minds, helping you understand what they like, what they dislike, and what they need. Armed with this information, you can tailor your offerings accordingly and stay ahead of the competition. But data isn't just valuable for customer insights. It can also help you optimize your operations, revealing the tiny inefficiencies that could be holding your business back. With data analytics, you can streamline your operations and make your business more efficient than ever. And speaking of the competition, data can give you a major advantage in the marketplace. In today's cutthroat business world, it's essential to stay ahead of the curve. By using data to understand market trends and predict future changes, you can position your business for success and secure your place at the top. When it comes down to it, data-driven decision-making is about more than just buzzwords - it's about unlocking the true potential of your business. So don't overlook this critical ingredient in your startup's success. Our first tip for you is to have clear objectives in mind. Think of data as a puzzle that you need to solve. Having a clear picture of what you want to achieve helps you put the pieces together.  The second tip is to find the right tools for your startup. There are a plethora of data analysis tools out there, but not all of them may be suitable for your specific needs. Your job is to find your 'Excalibur', the one tool that perfectly suits your startup's requirements.  And finally, one of the most important tips is to encourage your team to embrace a data-driven culture. Remember, in the realm of startups, data is king! It's crucial to foster an environment where your team can analyze and interpret data effectively to make data-driven decisions.  By following these tips, you'll be on your way to mastering the art of analytics and paving a clear path to success for your startup. Now, we're going to look at some of the top companies that have mastered the art of data analytics and the strategies they use to leverage the power of data. First up, let's talk about Airbnb. This homestay giant has been able to stand out from the crowd by using data analytics to provide personalized recommendations to their users. By analyzing their users' preferences, Airbnb is able to dish out tailored suggestions that help turn one-time users into loyal customers who keep coming back for more. This strategy has been a huge success for Airbnb and has helped them maintain their position as a leader in the homestay industry. Moving on to Uber, it's no secret that they dominate the ride-hailing market. Their secret? You guessed it, data analytics. Uber uses real-time data to predict and navigate high-demand areas, which is why they've been able to maintain their competitive pricing while still delivering excellent service. Uber's data-driven approach has helped them stay ahead of the curve and remain a dominant player in the market. And last but not least, let's talk about Stitch Fix. This startup has revolutionized the ...
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    6 分
  • Customer Success: How to Create Loyal and Satisfied Customers
    2023/05/07
    Welcome to Tech Startup Insights, the podcast that delves into the latest trends and strategies in the world of technology, sales, and marketing, providing invaluable insights to help you take your startup to the next level. Don't miss out on the opportunity to stay up-to-date with the latest industry developments - subscribe now! In today's episode, we'll cover strategies to scale your tech startup by prioritizing customer success, satisfying niche markets, building a recurring revenue model, personalizing experiences, and providing exceptional support by citing examples such as Zappos, Slack, and Netflix.

Hello and welcome, friends! I'm Nick, your host, and today's topic is customer success, and we're going to cover everything you need to know to keep your customers happy and coming back for more. It's going to be an engaging and informative ride, so buckle up and let's get started!

Let's dive into a story that's really close to my heart. In my last startup, we did something that many businesses strive for: we consistently received five-star reviews on Google. Curious about how we accomplished this? Well, my friend, we focused on pleasing our customers in a very specific market. We surpassed their expectations so thoroughly that word-of-mouth advertising spread like wildfire. But that wasn't all. We built a recurring revenue model business that earned us the loyalty of happy customers - and a steady income stream - every single month. Now, I'm sure you want to know what made this achievement possible. Without further ado, let's get into the juicy details about the benefits, tips, and case studies behind customer success. You're about to learn how prioritizing customer satisfaction can pave the way for phenomenal growth for your startup and brand.

 As we all know, loyal and satisfied customers are essential for a company's success. They not only generate continuous revenue, but they also spread positive word-of-mouth about the brand. But, you may be wondering, how can we create these loyal and satisfied customers? The first step is focusing on your niche. It's important not to try to please everyone, as this can lead to spreading yourself too thin. Instead, find your target audience and cater specifically to their needs. This will help you hone in on what makes your brand unique and stand out from the competition. Next, prioritizing customer satisfaction is key. Make an effort to keep an open dialogue with your customers and respond to their feedback, whether it's positive or negative. This not only shows that you genuinely care about their needs, but it also allows you to adapt your product or service to better serve them. By doing so, you are ensuring that your customers feel valued and heard, which can lead to long-lasting loyalty. Lastly, building a recurring revenue model is a great way to incentivize customers to stay with your brand. Not only does it provide you with a steady income stream, but it also ensures that your customers are consistently satisfied with your product or service. By offering subscription options or exclusive deals for returning customers, you are showing them that you appreciate their loyalty and are willing to invest in a long-term relationship. The power of customer success cannot be underestimated. By focusing on your niche, prioritizing customer satisfaction, and building a recurring revenue model, you can create loyal and satisfied customers who are the foundation of any successful business.

If you want to build an army of loyal customers, it’s essential to personalize their experience, provide exceptional customer support, and incentivize loyalty. Let's delve into these tips and learn how to implement them effectively. By using data and analytics, you can gain valuable insights into customer preferences, including their needs and wants. This knowledge will help you tailor your product or service fittingly, making one customer feel like they're the only one that matters to your business. Exceptional customer support is a must. Customers should feel secure that you will be available when they need help with their products or services. Responding to their inquiries promptly and with empathy can help build trust with your customers, leading to increased customer satisfaction and brand advocacy. Incentivizing customer loyalty through perks, discounts, and loyalty programs can have a significant impact on your business. Rewards inspire customer retention and boost brand awareness, so make it easy for your loyal customers to refer your brand to others. Creating a sense of belonging and loyalty is an effective way of growing your customer base. Personalizing the customer experience, providing exceptional customer support, and incentivizing loyalty are significant factors in achieving customer success. These tips will help you become the brand your customers want to come back to, refer to others and keep coming back for more.

Let's dive into some ...
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    7 分
  • The Bootstrap Diaries: Navigating the Entrepreneurial Jungle with Grit and Resourcefulness
    2023/05/05
    Welcome to Tech Startup Insights! If you're looking for the latest insights on technology, sales, and marketing strategies to scale your startup successfully, then you've come to the right place. Don't forget to subscribe to our podcast to stay updated on the most valuable insights for your business. In today's episode, we'll cover tips and tricks for bootstrapping in entrepreneurship including getting a mentor, celebrating progress, building with a startup mindset, being resourceful, exploring unconventional strategies, and enjoying the ride with other entrepreneurs. Hey there! Are you ready to embark on a thrilling journey of entrepreneurship? If you're considering bootstrapping your business, then get ready for an exhilarating ride. Trust me, as someone who has gone through the ups and downs of starting a business from scratch, I know the feeling of leaving the comfort of a steady job and jumping into the unknown. It can be scary, but it's also incredibly rewarding. My friend and I started our bootstrapped adventure with nothing but a dream, savings, and a whole lot of determination. Those early days were filled with coffee, late nights, and sacrificing our social lives. But we knew that taking risks was the only way to achieve our goals, and the hard work paid off. Now, as a seasoned entrepreneur, I want to share with you some unique tips and tricks to help you navigate the wild world of bootstrapping. You see, it's not just about working hard and putting in long hours. It's also about being strategic and making the most of your limited resources. So, whether you're just starting out or you're in the midst of your entrepreneurial journey, these tips will help you stay on track and achieve success. Are you ready? Let's get started. Have you ever felt lost and uncertain about how to reach your startup goals? Well, fear not, because there's a powerful tool you can use to get some much-needed guidance and support: mentorship. Yes, seeking out a knowledgeable and experienced mentor can be the key to unlocking your full potential as an entrepreneur. Think about it: these mentors have already been in your shoes. They've faced similar challenges and overcome obstacles that you might encounter on your own journey. What's more, they're willing to share their expertise and provide invaluable advice that could help you avoid common pitfalls and accelerate your progress. So, how do you go about finding your own Yoda? Fortunately, there are many avenues to explore. For starters, you might attend networking events and meetups where you can connect with like-minded professionals and potential mentors. Alternatively, you could leverage social media platforms such as LinkedIn to reach out to people who inspire you and ask if they'd be willing to offer some guidance. And here's the best part: even the most accomplished entrepreneurs have had mentors along the way. In fact, you might be surprised to learn that some of the most successful businesses in the world were founded on mentorship and guidance from seasoned veterans. So, if you're ready to take your startup to the next level, consider seeking out a mentor who can help you navigate the journey. You might just find that the right mentorship relationship could be the secret to your ultimate success. Next, we want to talk about something that may seem small but can make a big difference when it comes to achieving your goals as an entrepreneur - celebrating your progress. It's easy to get caught up in thinking about all the things that still need to be done, but it's important to take a step back and recognize how far you've already come. Celebrating those little milestones along the way can actually help you maintain a positive mindset and stay motivated throughout your journey.  So, how can we celebrate those little victories? Well, one simple way is to pop some bubbly or toast with a drink of your choice when you hit a milestone. It may seem small, but taking a moment to acknowledge and celebrate the accomplishment can go a long way in boosting your confidence and morale.  Not only does celebrating your progress feel good, but it can also fuel your determination to keep going. By recognizing your achievements, you are reminding yourself that the hard work is paying off and that you are making progress towards your goals.  So, let's make it a habit to celebrate those little things along the way. Whether it's treating yourself to your favorite dessert after completing a task or taking a day off to relax after hitting a big milestone, make sure to recognize and appreciate the progress you've made. Your positive mindset and drive will thank you. Up next, we're going to talk about the importance of embracing the startup mindset when it comes to building your business. It's important to remember that your business is not a broken machine that needs fixing, but rather a work-in-progress. So don't get bogged down with the mindset that you need to fix everything at ...
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    8 分
  • Mastering Lead Nurturing: Maximize ROI on Your Leads with Effective Strategies
    2023/05/04
    Welcome to Tech Startup Insights, the ultimate podcast for entrepreneurs and startup enthusiasts. Our show is dedicated to sharing top-of-the-line insights on tech, sales, marketing, and operations. To help you take your startup to the next level. If you want to stay ahead of the game and receive the latest startup insights, don't forget to hit that subscribe button so you never miss an episode. In today's episode, we'll cover helpful tips for maximizing ROI on the leads you generate.  Hello, friends. Let's start today's episode with a serious question. What's more important for your business lead generation or lead nurturing? Today I'm going to play devil's advocate and argue that lead nurturing is just as important as lead generation. I know it's a bold statement but stay with me.   Picture this. Two rival businesses, business A and Business B encounter the same number of leads, but Business A focuses solely on generating more leads while Business B dives into nurturing and retaining leads. In addition to generating them over time, business B builds stronger relationships and closes more deals.   And enjoys more referrals. Business A, on the other hand, struggles with retention and experiences high customer churn. Meanwhile, business B builds strong relationships with clients, keeps them satisfied, and enjoys repeat business. Business A on the other hand. Continues to struggle with retention and experiences high customer churn.  Business B also spends time converting its customers into brand advocates, individuals who voluntarily tout the company's praises to others. As a result, business B saves money on marketing expenses. Since its happy customers are doing the work for them. In contrast, business A will need to continue investing in advertisements to acquire new customers since they will continue losing them to the competition. Lead nurturing is an essential process for developing strong relationships with potential customers at every stage of the sales funnel. But it's not just about driving more sales. Nurturing is also about providing value to customers and building trust and understanding along the way. By doing so, businesses can warm up their potential customers and make them more receptive to making a purchase.   Did you know that effective nurturing can increase your conversion rates by up to 25% and your average sales price by 40%? Take for example, a business with 100 potential leads by effectively nurturing them, you could potentially convert an additional 25 and increase your revenue per sale by $40 without even having to expand your customer base.  So nurturing is more than just a fancy buzzword. It's a potent tool that every business needs to consider for its growth and success. The key is to focus on providing value and building lasting relationships with your customers, and in return, you'll see significant returns on investment. Are you looking for ways to effectively nurture your leads? Well, lucky for you. We have some high-level tips that will help you out. First things first, it's important to map out the customer journey and identify key touchpoints for engagement By aligning your nurturing efforts with each stage of the journey, you can optimize your resources and increase the likelihood of conversion.   Next up, it's crucial to develop lead scoring criteria to focus on leads with The highest potential. This system allows you to streamline your nurturing efforts and target those who are most likely to convert. In addition to aligning with each stage of the customer journey, it's also important to engage with leads through various channels.  By creating a cohesive experience across all channels, you'll be able to provide a continuous and personalized experience to further streamline your nurturing efforts. It's important to leverage automation and AI-driven tools. These tools help you deliver personalized content. And make your efforts more efficient overall.   Creating targeted content is another key element in effective lead nurturing. By developing content, specifically designed for different segments, you can address their unique needs, interests, and pain points. It's also important to establish a strong partnership between marketing and sales teams by working together and ensuring a seamless handoff.  You can increase conversion rates and overall success. Finally, test, learn, and optimize your strategy over time. It's important to regularly assess the performance of your efforts and make changes as necessary. There you have it, a high-level overview of lead nurturing tips. Keep these in mind as you develop your strategy and you're sure to see success in converting leads into customers.   Thanks for tuning into Tech Startup Insights, your go-to podcast for concise and helpful tips on tech, sales, marketing, and operations for startups. Catch you at the next episode, and don't forget to subscribe. Contact us at www.betterboss.io :) or check out our...
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    5 分
  • Unlocking Recurring Revenue Magic: 5 Models for Tech Startup Success
    2023/04/24

    Welcome to Tech Startup Insights, the podcast that takes you behind the scenes of the most cutting-edge startups in the tech world. If you want to stay ahead of the game and keep up with the latest innovations and insider insights, make sure to subscribe to our podcast today.

    In today's episode, we'll cover how recurring revenue models like subscriptions, usage-based, freemium, tiered pricing, and licensing can provide stability and growth for businesses.

    Have you ever struggled with unpredictable cash flow or slow business growth? I know I have, and it can be a real headache. But fear not, my friends! I'm excited to share with you the magical world of recurring revenue!

    Recurring revenue is a revenue stream that is predictable and stable. It's like having an ATM in your business that's always dispensing money! And who doesn't want that?

    But why is recurring revenue so important? Well, let me tell you! First off, it provides predictable cash flow- and who couldn't use more of that? It also improves your business's valuation, which is great if you're thinking of selling someday. Plus, it allows for better support for your clients and easier scalability without having to worry about constantly finding new customers.

    So, let's get into the good stuff! Here are the 5 recurring revenue models to consider:

    • First up, we have the Subscription Model! Think Netflix, SaaS, or media-based companies- they keep customers coming back for more with regular content or service updates. This model can turn subscribers into evangelists and boost your cash flow like crazy!

    • Our second model is the Usage-Based Model. This model charges customers based on their actual usage- like Amazon Web Services, Twilio, or Zapier. It showcases flexibility, which leads to customer satisfaction and, you guessed it- more cash in your pocket!

    • Next, we have the Freemium Model. This one's a fan favorite! It's a free, basic access model that hooks users in before unlocking premium features for a fee. From Dropbox to Spotify, this model has been proven to capture a large user base and ultimately convert them to paying customers- cha-ching!

    • The Tiered Pricing Model is our fourth model. It has multiple service levels and pricing plans tailored to different customer needs. Encourage upsells and reduce churn by offering multiple service levels, and you'll be able to turn those one-time customers into repeat buyers in no time!

    • Last but not least, we have the Licensing Model. This model is perfect for those who have a killer software, API, or tool. Let others use it for a fee and you'll earn royalties galore! Zoho's approach, for instance, licenses their suite of business applications to users, providing a comprehensive toolbox for productivity, while also generating consistent income.

    So, there you have it! The 5 recurring revenue models to consider when starting a business or thinking about how to scale your existing business. Find the one that resonates with you and your customers, and start implementing those money-making strategies!

    From recurring revenue models like subscriptions and freemium, to growth strategies for tech startups, today's episode of Tech Startup Insights has given us a great deal to think about. Thanks for tuning in and don't forget to subscribe!

    PS - If you are interested in a free discovery call with Better Boss Brands, please contact us by clicking here!

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    4 分
  • The Power of Lean Process Improvement in Startups
    2023/04/06

    The Power of Lean Process Improvement in Startups

    Welcome to Tech Startup Insights! 

    I'm your host, Nick Peret. Today, we're diving into the incredible world of Lean Process Improvement for startups. 

    Get ready for an exciting and educational journey. While we discover how this powerful approach can transform your startup's success. 

    Picture this.

    A small software company is struggling with slow product development.

    Customer complaints are climbing.

    They know they need to make a change.

    Problem is that they're not sure where to start.

    That's when they discover Lean Process Improvement.

    An approach that revolutionizes their entire operation.

    What was once a struggling startup is now a thriving company.

    That is thanks to the power of Lean.

    Toyota is the pioneer of the Lean approach.

    This focuses on eliminating waste, optimizing processes, and continuously improving. 

    By adopting Lean, Toyota became a global leader in automotive manufacturing. 

    And it's not just for carmakers. Additionally, startups in all industries can benefit from Lean Process Improvement

    Here are three strategies you can implement for lean process improvement.

    • First, try creating a Value Stream Map. This visual tool helps you analyze your current processes and identify areas of waste. By understanding where inefficiencies lie, you can target improvements and eliminate non-value-added activities. As a result, boosting productivity and customer satisfaction.

    • Next, adopt a continuous improvement mindset. Make it a habit to regularly review your processes. You can do this by gathering feedback from your team and identifying opportunities for improvement. By constantly refining your operations, you'll stay agile. Therefore, stay ahead of the competition.

    • Lastly, empower your team to be part of the Lean journey. Encourage them to identify areas for improvement and suggest solutions. By involving your team in the process, you foster a culture of collaboration and innovation. This will drive your startup's growth.

    And that's a wrap on today's episode of Tech Startup Insights. Together, we explored the power of Lean Process Improvement in startups. 

    I hope you're now feeling inspired to embrace Lean and unlock your startup's full potential. Remember, success is just a Lean journey away!

    Before we sign off, don't forget to hit that subscribe button so you don't miss out on future episodes packed with valuable insights for your startup. I'm Nick Peret, and I'll catch you next time on Tech Startup Insights. Keep innovating and stay lean!

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    3 分
  • CRM For Startups: A Quick Introduction to Process Improvement
    2023/04/05

    CRM For Startups: A Quick Introduction to Process Improvement

    I'm your host, Nick Peret, CEO of Better Boss Brands. We help startups streamline their processes and implement the software to support their scalable strategies. 

    In today's episode, we'll be talking about the exciting world of CRM for startups. Above all, how it plays an important role in process improvement.

    CRM stands for Customer Relationship Management. It's a game-changer for startups.

    A good CRM system can help you manage and analyze customer interactions. This also gives you the data to make empowered decisions. This ultimately drives sales growth and improves customer satisfaction.

    Now, you might be wondering, what's the best CRM for startups? 

    Well, there's no one-size-fits-all answer. Certainly, every startup has unique needs. 

    Some popular options include Salesforce, HubSpot, and Zoho CRM. But it's essential to evaluate your requirements. Then, choose the one that best fits your business.

    Let's shift gears and discuss process improvement. 

    In a nutshell, process improvement is all about identifying, analyzing, and refining your business processes.

    As a result, this optimizes efficiency, reduces costs, and enhances customer experiences. 

    And guess what? CRM systems are the foundation of this equation!

    Here's the exciting part. When you combine CRM systems with process improvement methodologies, you get a powerful synergy. In reality, that can propel your startup to new heights. 

    Resources:

    • The Importance of CRM in Modern Business
    • Startups on a Shoestring: Bootstrapping Your Way To Success
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    3 分