Welcome to episode 039 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show teaches listeners about why engagement on social media is more important that raw follower count. Learn multiple ways to improve engagement, including the need to engage with others to get them to engage with you.

Hosts Daphne and Fred share their spirited analysis of the article "Why Social Media Engagement Trumps Follower Count" from the Curt Robbins & Associates Technical Writing Agency that was published on October 7, 2024.

An excerpt from the article: "I remember when I first got into social media. I was obsessed with the growth of my follower base. Seeing that number increase was like a Pavlovian jolt of dopamine to my brain. When I saw the number go up, I muttered 'followers' like Homer Simpson says 'beer' at a baseball game and went on with my day."

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.

Welcome to episode 038 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show teaches listeners about the importance of audio content and how it achieves the goal of both better inclusion (for those with physical or situational challenges) and reaches a larger audience.

Hosts Daphne and Fred share their spirited analysis of the article "IT Professionals: Embrace Audio Content" from the Curt Robbins & Associates Technical Writing Agency that was published on October 4, 2024.

An excerpt from the article: "The two biggest reasons to adopt audio are the inclusion of additional social segments and use case scenarios and the resulting connection with a larger audience. Tens of millions of busy professionals listen to podcasts or other audio resources during times when they cannot read text or watch video, such as during driving or when exercising."

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.

Welcome to episode 037 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show provides listeners with additional tips, tricks, and hacks to improve their social media presence and boost their career.

Hosts Daphne and Fred share their spirited analysis of the article "More Social Media Guidance for IT Professionals" from the Curt Robbins & Associates Technical Writing Agency that was published on October 3, 2024.

An excerpt from the article: "In the article, I described things like the importance of having a clear definition and messaging focus on one's audience, carefully proofing all posts (IT communicators and writers are held to a higher standard and must ensure error-free content), and the need to show up daily."

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.

Welcome to episode 036 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show teaches listeners about the importance of good titles for any form of documentation or marketing asset. From blog articles to podcast episodes to white papers, titles matter and should be strategically and methodically devised.

Hosts Daphne and Fred share their spirited analysis of the article "Make $10,000 a Week as a Technical Writer! Start Now! Ask Me How!" from the Curt Robbins & Associates Technical Writing Agency that was published on October 2, 2024.

An excerpt from the article: "The practice of making a title both attractive and accurate is part art and part science. Get too playful and readers will, best case, scoff at its silliness and lack of maturity. Worst case, they'll consider it bait and switch and a breach of ethics. But if you're too stodgy and boring, your engagement level will be in the toilet."

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.

Welcome to episode 035 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show teaches listeners about the true threat of AI to their job security. Yes, AI will be disruptive. But how do knowledge workers and IT professionals best prepare themselves for success in this bold new world?

Hosts Daphne and Fred share their spirited analysis of the article "AI Job Replacement Fears Are Good. Here's Why." from the Curt Robbins & Associates Technical Writing Agency that was published on October 1, 2024.

An excerpt from the article: "If competition from AI intimidates IT professionals and knowledge workers, perhaps it will motivate them to improve their skills, tune up their social media, and embrace emerging tech. All with the goal of maintaining validity in increasingly competitive market segments dominated by technology and globalization. I mean, that's a good thing, right?"

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.

Welcome to episode 034 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show explores the topic of Apple, Inc. and the pivotal role that the tech giant has played in the world of computers and consumer electronics, with a focus on how it has changed since founder Steve Jobs handed the reins to current CEO Tim Cook.

Hosts Daphne and Fred share their spirited analysis of the article "Apple Inc.: Not So Different Anymore" from the Curt Robbins & Associates Technical Writing Agency that was published on September 30, 2024.

An excerpt from the article: "Almost overnight, Apple went from expensive nerd tool to fashion accessory for those who care what others think. The zeitgeist of the average Apple customer shifted. Not longer limited to geeky artists and creators, Apple seemingly unintentionally jettisoned itself into the world of Gucci, Cartier, and Burberry when it released the iPhone (there's a reason that it partners with Hermès for its popular Apple Watch)."

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.

Welcome to episode 033 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show teaches listeners about my new audio resource, a Space on X with co-host John Bailey from Las Vegas called "Curt & John Talk Tech and AI."

Hosts Daphne and Fred share their spirited analysis of the article "Curt & John Talk Tech and AI" from the Curt Robbins & Associates Technical Writing Agency that was published on September 27, 2024.

An excerpt from the article: "In October, I'll roll out a new Space on X (formerly Twitter) called 'Curt & John Talk Tech and AI." X Spaces, which are audio only, fill the gap between traditional asynchronous pre-recorded podcasts and live video conferencing by allowing anyone present to step up to the podium and contribute to the dialog. The opportunity to converse with Spaces hosts and participants in such an intimate and interactive manner is obviously exciting."

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.

Welcome to episode 032 of the Technical Writing Success podcast from Curt Robbins & Associates.

This podcast is targeted at IT professionals, technical writers, and documentation specialists. Subscribe today to never miss a single daily episode!

Today’s show teaches listeners about how this terse podcast can help IT communicators and tech writers, all without distracting ads.

Hosts Daphne and Fred share their analysis of the article "New Podcast: Technical Writing Success" from the Curt Robbins & Associates Technical Writing Agency that was published on September 26, 2024.

An excerpt from the article: "Busy professionals who practice multitasking often leverage times when they cannot read or watch a video to listen and learn.

"Drive time and exercise sessions are two great examples of situations during which IT professionals can engage in podcasts, audio books, and other listenable resources to learn new skills, stay current on industry developments, and network for career advancement."

Curt Robbins & Associates is currently taking on new clients. We enjoy helping companies with their documentation and communications strategy and implementation. Contact us to learn about our reasonable rates and fast turnaround.