#thatamazonadspodcast #amazonppc #amazonads

In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success.

They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram.

Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples.

👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice from Andrew and Stephen!

#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon.

Get your FREE Amazon PPC bid optimizer

Join your FREE Discord community of Amazon PPC managers

Sign up for That Amazon Ads Masterclass

Get your FREE Amazon PPC Audit CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports 04:48 – Stephen's experience 07:18 – Case studies 10:54 – Generic keywords dominance 14:16 – Isolating the campaign 15:57 – To gift or not to gift 16:20 – Final thoughts ========== Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts. Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn SpotifyYouTube 👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#thatamazonadspodcast #amazonads #amazonppc

What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy.

The Best Data Available on Amazon: Search Query Performance

In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers.

They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.

Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy.

From understanding who has access to the report to its best applications, this video leaves no stone unturned.

👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools!

Episode 72

#thatamazonadspodcast #amazonppc #amazonads

Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type.

Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance.

Learn about search term isolation and how to implement it effectively.

Don't miss this insightful episode on Amazon advertising best practices.

Episode 71

#thatamazonadspodcast #amazonppc #amazonads

Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns.

#amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy

----------

⁠Get your FREE Amazon PPC bid optimizer⁠

⁠Join your FREE Discord community of Amazon PPC managers⁠

⁠Sign up for That Amazon Ads Masterclass⁠

⁠Get your FREE Amazon PPC Audit⁠ ----------

CHAPTERS:

==========

==========

📨Connect with Ştefan Dulcă:

Ştefan Dulcă on LinkedIn

🔗Connect with Stephen & Andrew:

⁠Stephen Noch on LinkedIn⁠

⁠Andrew Bailiff on LinkedIn⁠

🎙️Follow That Amazon Ads Podcast:

⁠LinkedIn⁠

⁠Spotify⁠

⁠YouTube⁠

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place

Episode #69

How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)

#thatamazonadspodcast #amazonppc #amazonads

Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns.

Discover how to conduct effective keyword research and optimize your campaign structure for maximum sales.

Learn from experts and unlock the potential of your Amazon brand. Watch now!

==========

🔗Connect with Stephen & Andrew:

Stephen

Andrew

🎙️Follow That Amazon Ads Podcast:

LinkedIn

Spotify

YouTube

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#thatamazonadspodcast #amazonppc #amazonads

Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation.

Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns.

Discover the pros, cons, and best practices for optimizing your ads.

Don't miss this heated debate!

#amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs #thatamazonadsmasterclass

----------

Get your FREE Amazon PPC bid optimizer

Join your FREE Discord community of Amazon PPC managers

Sign up for That Amazon Ads Masterclass

Get your FREE Amazon PPC Audit ----------

CHAPTERS:

==========

00:00 – Title Card

00:06 – Introduction

00:59 – Introducing Carly & Mina

02:57 – The affirmative and the negative side

03:24 – First Round

12:53 – Second Round

37:07 – Screenshots

46:44 – Closing Statements ==========

▶️ Connect with Carly:

LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/

Carly's Website: https://www.ppcfarm.com/

Email: carly@ppcfarm.com

📨Connect with Mina:

Mina Elias on Youtube:

http://www.youtube.com/@theminaelias

Trivium Group

Mina Elias on LinkedIn https://www.linkedin.com/in/theminaelias/

🔗Connect with Stephen & Andrew:

Stephen Noch on LinkedIn

Andrew Bailiff on LinkedIn

🎙️Follow That Amazon Ads Podcast:

LinkedIn

Spotify

YouTube

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!