Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a startup, the importance of pivoting to meet market demands, and why understanding customer needs is essential for thriving in today’s competitive landscape.

Discover what is transforming market research and learn actionable strategies to navigate these changes in 2024. Whether you’re a B2B marketer or a business leader seeking innovative approaches, Eugene’s insights on bootstrapping, team building, and leveraging customer feedback will equip you with tools to drive success.

Key Topics Covered:

• The importance of market research in product development
• How AI and social media are reshaping consumer behaviour
• Practical strategies for overcoming early startup challenges
• The power of engaging directly with customers for growth
• Lessons on pivoting to meet evolving market needs

Don’t miss this episode filled with expert advice and real-world lessons for thriving in the ever-changing business landscape. Perfect for marketers, entrepreneurs, and business leaders passionate about driving innovation and understanding customer decision-making in the digital age.

Connect with Eugene on LinkedIn: https://www.linkedin.com/in/eugenecmurphy/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn how they are Building the B2B Tech Brands of The Future: https://www.trend7m.com/

In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence.
Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design.

Aaron reveals the keys to building a loyal fan base online, with insights into the growing role of video content and how clubs can use it to enhance fan engagement. He also talks about the importance of keeping content fresh and authentic, offering tips on balancing consistency with innovation to keep fans engaged and excited.

Key Takeaways:

• Sports Marketing Career: Turning a passion for graphic design into a career in sports marketing.
• Staying Current: Adapting to new techniques and trends to remain competitive in sports media.
• Power of Video: Leveraging video content to captivate fans and build strong, lasting engagement.
• Fan Engagement: Strategies for consistency and creativity to retain and grow a fanbase online.

Perfect for marketers, sports marketers, designers, and fans alike, this episode offers a playbook for creative success in the competitive world of sports media!

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronhowey/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech brands of the future: https://www.trend7m.com/

In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing.

James explores the key role of content marketing in the B2B space, focusing on building meaningful connections by understanding your audience's pain points. He also highlights LinkedIn as a game-changing platform for B2B companies, stressing the value of personal pages to build trust and authority with potential clients.

Listeners will learn how to leverage LinkedIn to grow their online presence and why consistently posting content is crucial for B2B success. Whether you're new to B2B marketing or looking to enhance your strategy, this episode is packed with practical tips and expert advice.

Key Takeaways:

• Develop a growth mindset to embrace failures, take risks, and accelerate your marketing career.
• Focus on building connections and addressing audience pain points in B2B marketing.
• Use LinkedIn effectively to establish trust and grow your online presence, with an emphasis on the power of personal pages.
• Prioritise content that evokes emotion and connection, with simple designs and compelling copy.
• Start posting consistently on LinkedIn to elevate your B2B marketing efforts.

Join us as James McCarthy shares how B2B marketers can stay ahead by adopting the right mindset and leveraging the power of LinkedIn!

Connect with James on LinkedIn: https://www.linkedin.com/in/james-mccarthy10/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/