Summary:
In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey of scaling his agency to $1M and beyond.

Tune in to hear:
🔹 Top-performing strategies in B2B marketing this year
🔹 Lessons from scaling an agency—hiring, culture, and leadership
🔹 The shift from traditional outbound to self-serve marketing
🔹 Practical tips for B2B marketers to stand out with content marketing

Pierre’s background includes working for the French Ministry of Foreign Affairs and advising the European Union, making his perspective uniquely global. He underscores the value of case studies for proving service effectiveness and explains how to build trust through content on platforms like LinkedIn, Substack, YouTube, and Podcasts.

From understanding your audience to creating a comprehensive B2B content strategy, Pierre’s advice is a must-listen for anyone looking to grow their B2B business online.

Key Takeaway: Always start with your customers and their problems. That’s the foundation of effective B2B marketing.

Connect with Pierre on LinkedIn: https://www.linkedin.com/in/pierre-herubel-540b3949/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, building the B2B Tech Brands of The Future: https://www.trend7m.com/

In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way.

Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to build brand reputation, enhance online visibility, and drive organic traffic.

Mícheál also delves into the intricacies of SEO, explaining how it intertwines with PR to create a powerful synergy that can significantly boost a company’s online presence.

Whether you're a business owner, marketing professional, or aspiring PR specialist, this episode is packed with actionable insights on how to navigate the ever-changing digital landscape. Learn how to effectively integrate PR, Digital PR, and SEO into your marketing strategy to stay ahead of the competition.

Connect with Mícheál on LinkedIn: https://www.linkedin.com/in/ppc-seo-cro-expert/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more today: https://www.trend7m.com/

If you found this episode valuable, we'd appreciate you rating this podcast with a review!

In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures.

Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challenges of breaking into the competitive US market, emphasizing the importance of confidence, cultural adaptation, and building strong client relationships.

Jen also dives into the latest trends in performance marketing and content creation, offering valuable insights on navigating the complexities of search engine advertising and social media advertising. She explains how understanding the problem-solution fit is crucial for success in these areas.

As AI continues to transform the marketing landscape, Jen discusses its role as a powerful tool for marketers and shares her predictions for the future of the industry. Additionally, she highlights the essential communication skills every marketer needs to thrive in a rapidly changing environment.

In an exciting announcement, Jen introduces Lemon 7, her new Irish agency dedicated to performance marketing. Tune in to hear her story, learn from her experiences, and gain actionable advice on succeeding in today’s digital marketing world.

• Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferbryan1/
• Jen's Instagram: @jenbryan._

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media. Learn more here: https://www.trend7m.com/

If you found this podcast valuable, we appreciate you rating this podcast with a review!