The 2 Biggest Reasons Food Brands Fail in Foodservice
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The 2 Biggest Reasons Food Brands Fail in Foodservice
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There are many reasons why so many brands struggle—and ultimately fail—in the food service industry. Spoiler: it’s not because their products aren’t good. It’s often because they underestimate two crucial factors—demand and logistics.
This week, Nick is breaking down the common misconceptions, especially among those moving from retail to food service. One of the biggest mistakes? Assuming that retail success will automatically carry over. The food service world plays by different rules, where product performance often matters more than packaging or branding.
Listen for practical strategies to help build real demand and streamline logistics to thrive in this competitive space.
TIMESTAMPS
00:00 - Intro
01:54 - Understanding the Food Service Industry
05:45 - Common Misconceptions in Food Service
11:41 - The Importance of Marketing in Food Service
15:00 - Strategies for Success in Food Service
RESOURCES
Portillo Sales
CONTACT
Nick: nick.portillo@portillosales.com