🎯 You’ll learn:

• The difference between disruptive vs. incremental innovation
• How to innovate your go-to-market motion in 2024
• Why “doing more with less” creates opportunity
• How to know when to kill an idea (and when to double down)
• Why resistance is a sign you’re actually onto something

Plus: how AI is changing the game (and where it’s still falling short).

Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need.

As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing."

Sponsored by IT Outlet.

📩 Subscribe for more sales, marketing & business insights

MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/

Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin

MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/

Website | https://www.magnetic.services/

#businessinnovation #salesstrategy #b2bmarketing #gotomarket #contentstrategy #startupgrowth #aiinsales #leadgeneration #abtestpodcast

Are your LinkedIn DMs helping your pipeline or getting you ghosted?

In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results.

🎙️ They cover:

• The three DM streams that drive the most engagement

• How to use LinkedIn Live and events to create demand

• The 75-word DM rule that changed their business

• How to personalize outreach with voice notes

• Why cold outreach alone isn’t enough anymore

Whether you're a founder, sales rep, or marketer—this is your LinkedIn outreach survival guide.

🚀 Tune in, take notes, and level up your LinkedIn game.

#LinkedInOutreach #B2BSales #StartupGrowth #Founders #LeadGenTips #TheABTestPodcast #DMStrategy #ContentMarketing #VoiceNotes #ColdOutreach

In this episode of The A/B Test Podcast, Ben and John share the gritty details of how they scaled their business to over $100K/month in revenue — without spending a cent on paid advertising.

They reveal:

• The exact strategies that worked for organic growth

• Why email and content were game-changers

• The cost of over-automating too early

• Lessons learned from growing lean and smart

If you're trying to grow a business without relying on big ad budgets, this episode is packed with hard-earned insights. Tune in now to learn how to build momentum through high-signal outreach and content that converts. 💥

👉 Tune in wherever you listen to podcasts!

#founderstory #bootstrapper #organicgrowth #startuplife #emailmarketing #coldoutreach #growthstrategy #abtestpodcast #nocode #nocashgrowth #contentmarketing