Automated Insights (AI) is an American tech company specializing in natural language generation (NLG) software, which turns large datasets into readable narratives. AI's main product is Wordsmith, a platform that transforms structured data into written content, allowing businesses to automate content creation, such as reports, articles, and other written materials.

One of AI's most notable clients is the Associated Press (AP), which uses Wordsmith to automate financial and sports reporting. This partnership began in 2014, and the AP's use of Wordsmith has enabled them to increase their output of earnings reports significantly, from producing around 300 earnings stories per quarter to nearly 4,000. This automation has freed up journalists' time, allowing them to concentrate on more in-depth reporting and investigative journalism. The AP has also used AI to generate previews for NCAA Division I men's basketball games, covering over 5,000 regular-season games.

Wordsmith uses NLG and machine learning to convert data into readable narratives. This process involves using data from sources like STATS for sports and Zacks Investment Research for financial reporting. AI applies natural language processing and advanced algorithms to these datasets to generate human-readable content.

While AI can be a valuable tool for journalists, it's important to remember that it shouldn't replace human creativity and judgment. The most effective journalism will always combine human and artificial intelligence.