Saasha Celestial-One is the cofounder of a rapidly growing consumer scale-up called Olio (4m users in the UK, 8m users globally).

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Saasha and I have been friends for years so this was a very real and educational deep dive into cofounder relationships, scaling challenges, and juggling personal life struggles with the demands of a scale-up.

📖 Episode Chapters

00:00 - Intro

01:44 - What Does 'Getting Old' Mean To You?

03:28 - How Does That Impact Your Leadership?

06:17- ABF (Always Be Fundraising)

08:54 - Weaving Values Into Everyday Life

15:31 - Top Of Funnel Experiments

17:40 - Impacts on User Experience (UX)

20:40 - Olio's Community

23:52 - How To Test Cofounder Relationships

29:53 - How To Nurture Cofounder Relationships

35:50 - Staying Aligned With Cofounders

42:49 - Company Vision Iteration

49:06 - What Feels Ambitious For Olio?

53:08 - Founder-Led Brand

56:30 - Transparency With The Team

01:00:19 - Managing A Divorce & Running A Startup

01:05:10 - Saasha's Husband Mat

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

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James Grant is the cofounder of My Tutor, an online tutoring startup, and in our interview he shares the highs and lows of startup hiring, structuring of rapid team growth, and how leaders must evolve as the business grows.

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📖 Video Chapters

00:00 - Intro

02:58 - Lessons From Pole Vaulting

06:17 - Scientific Hiring Process

15:58 - Hiring Failure Story

18:53 - How To Nurture Employees

23:17 - Evangelist Employees

26:48 - Different Leadership Stages

30:28 - James' Progression Plan

32:28 - Invest In Your Network

34:14 - Covid Journey

40:27 - Growing Pains

45:00 - Investing In Your Leadership Team

50:25 - Cofounder Relationship

56:47 - The Step Into Parenthood

59:17 - What Is Balancing To You?

01:03:38 - Marriage Teamwork 🍿

👉 Follow me on Linkedin

🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building. Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

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Rachel Carrell is one of the most methodical, and intuitive hiring experts. She's CEO of the highly acclaimed Kora Kids, where they're building the world's best childcare service.

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Rachel and I have been friends for years and this was a very real and educational deep dive into culture, hiring and the nuanced challenges that CEOs face.

📖 Chapters

00:00 - Intro

03:00 - Effective Teams

08:00 - Culture of Feedback

20:00 - 3-Word Check Ins

26:00 - Decision Systems

30:40 - Assessing for Values

34:00 - Hiring Process

48:15 - Getting Lots Of Candidates

51:00 - Our Biggest Unsolved Mystery

01:03:35 - What Is Success For You?

👇 Follow me on Linkedin

https://www.linkedin.com/in/aj-connection/

🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

Discover some of the common startup myths, and a deep insight into the life of a founder in this raw interview with Sho Sugihara.

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Sho Sugihara is a serial founder who has through both Entrepreneur First and Y Combinator. He's raised millions in funding, he's had a cofounder divorce and he's smoothly transitioned out of his first business.

Our interview is a deeply honest dive into:

📖 Chapters

00:00 - Intro

02:47 - Stepping Down As A Founder

12:54 - Delegation & Burnout

26:56 - Get The Right People On The Bus

30:34 - Navigating Cofounder Break Ups

36:16 - Skill Of Surfacing Tension

40:43 - How To Build Trust In Your Team

48:00 - Purpose, Vision, Mission Setting

56:24 - How To Get The Best Talent

59:39 - Product Market Fit Definition

01:04:35 - Is The Chip On Your Shoulder Yours?

01:11:58 - Connecting With Our Fun Side

👇 Follow me on Linkedin

https://www.linkedin.com/in/aj-connection/

🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

• 👉 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building.Tugce Bulut is a serial founder, NED, speaker and AI expert. She founded and exited Streetbees. She was a Tech Pioneer for the World Economic Forum, advisor to the Bank of England, studied poverty alleviation in India and is now founder and 'Chief Excitement Officer' at Luna, an AI matchmaker.
• In this episode we deep dive into:📖 Chapters
• 00:00 - Intro
• 03:12 - Streetbees Journey
• 13:00 - How CEO Roles Change
• 22:27 - Prioritisation
• 27:00 - Hiring & Firing
• 33:45 - Supporting Early Employees
• 37:55 - Measuring Culture
• 51:54 - Cultural Diversity
• 01:02:17 - Fundraising Masterclass
• 01:17:56 - Mental Health
• 01:30:00 - What's unique about you?👉 Follow me on Linkedin for daily posts🤷‍♂️ Who Am I?If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories and strategies of successful entrepreneurs to help you to connect, and create the most sustainable and fulfilling business - giving you a life of freedom!

Dan is a serial entrepreneur, content creator, and community builder. He's started a number of businesses, has over 50m downloads on his own podcast (Secret Leaders) and has >500k followers across socials.

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In this episode we deep dive into:

📖 Chapters

00:00 - Intro

01:20 - How much money?

08:13 - Personal Brand Process

22:00 - Content Goals

25:20 - Balancing Inputs and Outputs

29:20 - How much should you invest?

36:15 - My Foundrs Chapter

53:20 - 10X Your Investment Potential

59:00 - Who Are You As A Father?

01:04:30 - Managing Priorities Changing

01:10:20 - The Awareness Parents Need

01:12:00 - Losing His Dad & Fatherhood

👉 Follow me on Linkedin for daily posts

🤷‍♂️ Who Am I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

Sharmadean Reid MBE is a serial entrepreneur and founder of The Stack World - a global community of ambitious, mission driven women. This is a powerful, deep dive conversation into:

📖 Chapters

00:00 - Intro

02:20 - Relationship With Control

06:45 - Impact of Covid

08:15 - George Floyd Murder

14:20 - Support Spreadsheet

16:20 - Support As A Leader

20:40 - How To Ask For Help

24:23 - Short & Long Run Balance

29:40 - Female Founders & VC

38:08 - Women's Socialisation

47:30 - Creative vs Commercial

51:00 - Networks Of Power

01:02:25 - No Therapy

👇 Follow me on Linkedin

https://www.linkedin.com/in/aj-connection/

🙋‍♂️ Who am I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building. Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

James Routledge is a serial entrepreneur, Chief Product Officer and Venture Capitalist who says it how it is. This is a deep dive conversation into:

📖 Chapters

00:00 - Intro

04:00 - Mentorship

06:50 - Doing Startup Things Well

07:53 - VC-Backable Business

15:00 - US / UK Differences

18:40 - What To Do With $250m?

21:45 - Product Market Fit

27:45 - Founder & Investor Market Fit

35:18 - Scaling

39:05 - Work/Life Harmony

43:30 - Org Chart Design

49:00 - Skill of Decisiveness

53:40 - Rockstars & Superstars

01:02:10 - People As Revenue Centres

01:05:30 - Managing Superstars

01:16:10 - What does failure mean?

01:18:30 - Principles For Enjoying Failure

👇 Follow me on Linkedin

https://www.linkedin.com/in/aj-connection/

🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building. Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!