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In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactured home communities. We cover geofencing, TikTok, brand development, interactive site maps, and everything in-between.

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In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approaching leasing an apartment as e-commerce?

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Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how influencers drive demand for products and finding a balance between driving demand for a brand and reacting to discovery searches. With surprises around every corner you will walk away from this episode with the confidence and curiosity to rethink your apartment search marketing game.