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How are prospects interacting with our property websites and how can we, as marketers, ensure we are maximizing our number one asset? Jon Simpson, founder of Swifty and Criterion.B, takes us through the data on how renters are interacting with our websites including most used features and most visiting pages. He also dives into the future of apartment websites which is next level. Hint: The future includes dynamic content.

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What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. They discuss how AI and tech solutions are enhancing the capabilities of marketing and leasing teams, shaving days off the lead-to-lease timeline.

Bonus: Paul reveals a new KPI that marketing and operations should keep an eye on to demonstrate leasing efficiency.

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Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint. In this jam-packed episode you will hear their greatest takeaways from the conference including the rise of role specialization, how the Property Brothers use the power of their brand, the ever-evolving role of AI, the many structures of centralization, how big data can be attained by multifamily, and how the power of collaboration is alive and well.