Welcome to Embers and Wind!

Guest and digital marketing strategist Mileh Oztalay shares “Marketing is essentially a problem-solving discipline. It’s not about just throwing ads out there. It’s about understanding when you find a starting point, and you analyze that starting point, what do you do to make the program better, the campaign, the marketing efforts whatever they may be, could be public relations, for example. All these different elements, these are all problem-solving components. As you work through this problem-solving process, really, marketing, in itself, is a process. When you work through the marketing process, you gain a story. The idea is how do you take this story, how do you take this knowledge and how you share it. The best way to share it is just make it simple. Talk about it in a way that people are going to understand. Talk about it in a way that people are going to accept.”

I'm your host, Keith Weedman. In each podcast episode, you will hear stories. These stories will feel like a tender wind blowing on the embers of service that glow within you. In this weekly show, you will learn ideas, kindling for your embers. It will be your choice to utilize the gentle wind to ignite the kindling. 

In this episode, Mileh shares his fascination and interest in computers and technology began in his youth. He talks about the many changes that have happened over his 35 year marketing career including the highs and lows. Mileh shares useful marketing tips and stories to empower you. Mileh shares the 4 A’s of change that he frequently shares with business leaders, anticipate change, accept change, adapt change. He states “The second part is accepting change, and I think that’s the hardest part for especially when I’m talking with business and business owners or C-level people is this idea that I’ve just accepted this change and now all of a sudden you’re telling me that there’s this change. My response in most cases is very similar ‘You can fret and fume, fuss, moan and groan about that change. If you don’t accept it and move forward, your competition is going to get ahead of you by a factor of 3 to 5 times. Should you decide to re-engage after you get done fretting, fussing, and fuming, you’re going to be investing an enormous amount of money just to get caught up.’”

To stay connected with Mileh, his company’s website is the website listed for this episode. His phone number is 1-248-568-2241. His email address is melih@smartfindsmarketing.com. The website address for his is LinkedIn profile Is https://www.linkedin.com/in/melihoztalay/. If you reach out, he’ll help you if he can.   

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