Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we arerevisiting something we touched on in Episode 21 – Google Reviews.

In that episode we were looking at 5 low cost ways to attract new customers, and we touched on the value of Google Reviews.

Today we’re diving deeper into what they are, and why they are good to do.

Specifically we look at:

-How Google Reviews help your SEO;

-Why other customers want to read them;

-How you can improve business when reviews aren’t 5 stars;

-How they are effective in generating new business.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are discussing the fast-approaching Christmas period, when many businesses will close down.

There are many things you need to do to prepare your business for this period, including when it comes to your team.

Many business owners are unaware that the Modern Awards recently changed – impacting the rules around forced leave and leave without pay over the Christmas period.

In this episode we discuss these new rules, and what business owners can and can’t do, the things you need to do to prepare your team for the close down period, and some other considerations to prepare your business for the Christmas close down period.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are discussing 5 low cost ways to acquire new customers.

Let’s face it, none of us love having to throw buckets of money on paid ads of any sort, and sometimes we simply don’t have the budget. Whether you’re actively paying for advertising or marketing, or tightening the purse strings, these strategies are all effective.

The strategies we discuss today are:

1. Asking for and seeking referrals;
2. Getting and using reviews and testimonials;
3. Using social media organically and authentically;
4. Loyalty systems;
5. Partnerships and networks.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are joined by returning guest Cat Matson from Impactful Presenters.

Cat first joined us back in Episode 4 of the podcast, where she shared her strategy for the small business owners elevator pitch. Today we are chatting about a slightly different topic.

Today we are talking about doing business your way – and not blindly following every expert who claims to have every answer to all of our business problems.

As we discuss, between the 3 of us we have over 100 years of experience in small business, so we’ve seen a thing or two. We’ve seen some great strategies that work well, and we’ve tried things that definitely didn’t.

We’ve also seen change, a whole lot of it. So we discuss whose advise to follow and when, how the roles of mentors and coaches has changed, and continues to change, and how important (and possible) it is to do business your way, and on your terms.

Connect with Cat Matson: If you've enjoyed todays episode, be sure to connect with Cat and let her know.

Cat's website: https://www.impactfulpresenters.com/

Connect with Cat on Linked In: https://www.linkedin.com/in/catmatson/

Or take a listen to the Speaking with Confidence Podcast, wherever you love listening in.

Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In this episode we are following on from our discussion with Sanki Tennakoon from Stellar Frequency last week when we spoke about using AI for our content and copywriting.

Today we thought we’d explore the different ways we are seeing AI technology used in the businesses we work with, and also how we are using it in our businesses.

We discuss the rapid pace of change and improvements in AI technologies, and how all of the programs we use in our online businesses are integrating some form of AI.

Specifically we discuss the use of:

• Canva
• Wix
• Kajab
• Searchie
• Loom
• Tango
• Scribe
• Chat GPT
• Murphy
• Adobe
• Zoom / Teams
• + more

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In this week's episode we are excited to welcome back special guest Sanki Tennakoon from Stellar Frequency. Sanki is a genre spanning content writer, copywriter and consultant who has over a decade of experience in marketing and communications.

We last spoke to Sanki back in Episode 7 when we asked the question: ‘what is a copywriter’ and really, how can they help our businesses?’

Today we’re talking AI – and how, when, and if you should use it to create copy and content for your small business.

If you’d like to reach out to Sanki you can visit her website here: https://stellarfrequency.com/ or connect with her on LinkedIn here: https://www.linkedin.com/in/sanki-tennakoon-stellar-frequency-copywriting-consulting-marketing/

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

Today we’re staying on the accounting theme, and unpacking how to select the right accountant for your business.

For many of us, Kristy-Lee included, this has been a pain point in the past.

Matt unpacks for us the various qualifications, certifications and licences your accountant should have, and how you can check if they actually have the qualifications they say they do.

We also speak about the difference between the qualifications of an accountant and financial advisor, and whether the same person needs to be both for your business.

Importantly, depending on your needs, we discuss whether you need a specialist accountant, or a series of specialist accountants to handle your requirements, or is in fact a one stop shop the best option for you.

Finally, but most importantly we talk about the need to find an accountant that works with you, communicates with you the way you like and who you feel comfortable working with.

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In this weeks episode we are focusing back on the numbers side of business. For many of you this is the time of year that you may be working with your accountant to get your year-end finalised and tax returns lodged. And you may thing that your accountant will proactively filling you in on all the things you need to know and do, in order to improve things for next year. Unfortunately, that’s not always the case.

Today Matt is sharing 6 key questions he thinks every business owner should be asking their accountant right now.

These questions centre around:

• Looking at business structures and assessing whether it’s time for a change;
• Asking about cashflow improvements
• Are there ways to pay less tax(legally)?
• What about changes to legislation, does any of that impact you?
• Is it time for professional financial advice;
• And of course how is your business performing?

Being proactive with asking your accountant questions like these helps ensure you are maximising that relationship and making appropriate changes, updates and improvements to support your business moving forward.

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on

Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances