エピソード

  • S4 E6 - Marketing for Authors
    2024/10/04
    Season 4, Episode 6: Marketing for Authors In this episode of The Authors Porch, CJ Ives Lopez dives deep into the world of book marketing for indie authors. We cover a wide range of marketing strategies, from social media engagement and paid ads to book events and trailers. If you’re looking to effectively market your book, tune in for practical advice, helpful resources, and proven methods to reach your target audience. Topics Covered: Social Media Marketing Platforms: Key platforms include Instagram, Twitter (now X), Facebook, TikTok, LinkedIn, and Pinterest. Emphasize tailoring content to each platform to better connect with different audiences. Engagement: Build a community through consistent engagement, responding to comments, and using book-related hashtags. Content Types: Utilize teasers, cover reveals, behind-the-scenes, author Q&A sessions, and promotional graphics/videos to keep your audience engaged. Collaborations: Partner with book influencers or "Bookstagrammers" to broaden your reach. News Outlets and Press Releases Reach out to local newspapers, TV stations, or radio programs to promote your book. Shoutout to Rob The Warrior Strategist: Get help with press releases for wider reach. Learn more at Rob The Warrior Strategist. Silver Dagger Book Tours: See great results from organized book tours. Check them out at Silver Dagger Book Tours. Advertising (Amazon, Facebook, Google, BookBub) Amazon Ads: Maximize your book's visibility through Amazon Advertising. Learn about Bryan Cohen’s Author Ad School at Best Page Forward. BookBub: Use BookBub for targeted ads, and leverage their blog for insightful marketing advice. Learn more at BookBub. Dave Chesson's YouTube: Learn more about ads and indie publishing from Kindlepreneur's YouTube Channel. Word of Mouth Marketing Street Teams: Build a small group of dedicated readers who can help spread the word about your book. Reader Reviews: Use reader reviews on Amazon, Goodreads, or social media to generate buzz. Learn about effective Goodreads giveaways at Alessandra Torre’s Website. ARC Copies: Send out Advance Reader Copies (ARCs) to generate early buzz and reviews. Blogging and Guest Posts Create an author blog with updates, writing tips, book excerpts, and personal stories.Write guest posts on popular blogs or industry websites.Arrange virtual book tours to increase visibility and engage readers. Podcasts Guest Appearances: Pitch yourself as a guest on book-related podcasts.Start Your Own Podcast: Share insights on writing, storytelling, or your book's genre.Cross Promotion: Collaborate with other content creators for mutually beneficial exposure. Email Marketing Newsletter: Build an email list and provide value through updates, giveaways, and exclusive content.Reader Magnets: Offer a free short story or novella to entice readers to join your mailing list. Goodreads Marketing Giveaways: Run Goodreads giveaways to increase visibility. Reader Groups: Connect with your target audience by participating in or creating Goodreads groups. Book Events and Signings Local Bookstores: Partner with bookstores for in-person or virtual signings. Book Fairs and Conventions: Attend literary events to connect with readers and network with fellow authors. Paid Promotions via Book Promotion Sites Use BookBub Featured Deals and other sites like Freebooksy and Bargain Booksy to boost your book during promotions. Book Trailers Create engaging book trailers for social media, ads, or your website. For help creating high-quality trailers, visit BookBrush. Special Resources Mentioned: Monica Leonelle and Russell Nohelty: Experts in indie publishing at Writer MBA. Black Château Enterprises: For full-service author marketing, visit Black Château Enterprises. The Inkfluence: For Kickstarter campaigns, book boxes, and swag fulfillment, check out The Inkfluence. Book Promo Shoutout: At the start of this episode, CJ gives a shoutout to Purpose by Timothy McKenney An environmental thriller featuring Emerald Enterprises and their tough decisions in a high-stakes world. Check it out here: Purpose on Amazon. Tune in to hear practical strategies for marketing your book.Let us know what marketing strategies have worked for you—share your thoughts on social media! Connect with Us: Website: theauthorsporch.comTwitter: @TheAuthorsPorchInstagram: @TheAuthorsPorchFacebook: The Authors Porch #TheAuthorsPorch #BookMarketing #IndieAuthors #AuthorLife #PurposeBook #WritingCommunity #SocialMediaForAuthors #SelfPublishing #MarketingTips #EnvironmentalThriller #DaveChesson #Kindlepreneur #GoodreadsTips #BookPromotion
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    34 分
  • S4 E5 hilling Thrills: A Review of Never Cry Alone by Tyrell Plair
    2024/09/27

    In this episode, we dive into the gripping and chilling novel Never Cry Alone by Tyrell Plair. Based on a real-life case, this story is told from two perspectives: the killer and the detective determined to bring them to justice. Tyrell’s ability to pull you inside the heads of his characters makes this a wild and eerie ride. If you’re a fan of dark thrillers with intense emotional depth, this is one book you won’t want to miss.


    Highlights:

    • How Never Cry Alone presents dual perspectives that will keep you on the edge of your seat.
    • The way Tyrell Plair’s storytelling pulls readers into the mind of a killer and a detective.
    • The gripping, descriptive narrative that makes this book a must-read for fans of crime thrillers.
    • Trigger warnings to be aware of, but trust me, the suspense is worth it.


    Want to Read the Full Review?
    Check out the full review on The Author's Porch: Never Cry Alone Book Review.

    Ready to Grab Your Copy?
    Get Never Cry Alone on Amazon: Buy the Book.

    Connect with Me:

    • Visit The Authors Porch for more reviews and recommendations.
    • Follow us on social media
    • Follow the podcast for more in-depth book discussions and author interviews.

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    11 分
  • S4 E4 - Ad Platforms, Indie Authors, and Staying Ahead of the Game
    2024/09/22

    In This Episode:


    In today’s episode, CJ Ives Lopez discusses the ever-evolving landscape of indie author marketing, focusing on how Amazon is now distributing ads across multiple platforms. Learn how these changes impact authors and why it's crucial to stay updated on new advertising strategies to ensure your books reach the right audience.

    Topics Covered:

    • The importance of understanding how Amazon and other platforms are expanding their ad reach.
    • Tips on how to adapt to changes in the indie author world to maintain visibility and sales.
    • Promoting your books effectively in a constantly shifting digital environment.

    Special Promo:
    At the beginning of the episode, we shout out Maya Daniels, whose book Black Hand is on sale for just $0.99 on September 22nd. Don't miss this exciting deal! Grab Black Hand here.

    Resources Mentioned:

    • Author Ad School – Learn the latest ad strategies with Best Page Forward.
    • Russell Nohelty & Monica Leonell – Explore more insights at Writer MBA.
    • Dave Chesson – Stay on top of indie publishing with the resources at Kindlepreneur.


    • Listen to the full episode for tips on navigating new ad strategies, and make sure to check out the exciting promotions for Maya Daniels and other indie author resources!
    • Stay connected and stay informed about the latest changes in the self-publishing world.

    Publishing Schedule: New episodes every Thursday morning.

    Connect with Us:

    • Website: theauthorsporch.com
    • Twitter: @TheAuthorsPorch
    • Instagram: @TheAuthorsPorch
    • Facebook: The Authors Porch


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    16 分
  • S4 E3 - Choose Your Hard
    2024/09/12

    Here are the show notes for your podcast episode featuring "Choose Your Hard" with a shout-out to the book Tinker's Affliction by Dana Encarnacion:


    The Authors Porch Podcast - Season 4, Episode 3: Choose Your Hard

    Welcome to another episode of The Authors Porch! In today’s show, CJ Ives Lopez explores the empowering concept of "Choose Your Hard." Life presents us with challenges, whether we’re writers facing a blank page or navigating the complexities of personal goals. This episode is all about understanding that no matter what, you have to choose your hard—so why not choose the one that brings you closer to your dreams?


    In This Episode:


    Explore the mindset of "Choose Your Hard" and how it can positively impact your writing journey.

    Learn practical strategies for overcoming writers' unique challenges, from tackling writer's block to balancing writing with everyday life.

    Hear personal stories and insights from CJ on how embracing difficult choices can lead to growth and success.


    Book Shout-Out: "Tinker's Affliction" by Dana Encarnacion


    Read Tinker's Affliction by Dana Dana Encarnacion, a fellow Veteran's kid.


    Get introduced to Tinker Thompson, a world-renowned child protégé whose inventions have wowed the world. As she faces the uncertainty of aging out of the foster care system, Tinker's life takes a surprising turn when a family offers her the chance she's always dreamed of. But this is no ordinary family, and they might just have secrets that rival her own.


    Dive into this compelling and imaginative family, identity, and adventure story. Check out Tinker's Affliction here and discover a world where nothing is quite as it seems!


    Read Now: https://amzn.to/3AXmeOv


    Tune in for an inspiring episode that will motivate you to embrace your hard choices and move forward with determination.


    Share your experiences with choosing your hard and how you overcome the challenges you face in your writing journey!


    New episodes every Thursday morning.


    Connect with Us:


    Website: theauthorsporch.com

    Twitter: @TheAuthorsPorch

    Instagram: @TheAuthorsPorch

    Facebook: The Authors Porch


    #ChooseYourHard #TheAuthorsPorch #WritingCommunity #AuthorLife #SelfGrowth #Podcast

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    15 分
  • S4 E2 - Inspiring Insights from Everyday Moments
    2024/08/01

    Season 4, Episode 2: Inspiring Insights from Everyday Moments

    In episode 2, CJ Ives Lopez dives into the art of finding inspiration in everyday moments.

    Join us as we explore how small, daily experiences can spark extraordinary ideas and fuel your creativity.

    In This Episode:

    • CJ's personal anecdotes on how ordinary experiences have sparked creative ideas.
    • The importance of mindfulness and being present in daily life.
    • Practical tips and daily practices to boost creativity.
    • How challenges can be transformed into opportunities for inspiration.
    • Simple creative exercises to keep your imagination active.
    • Engaging with listeners to share their inspirational moments.

    Tune in for an inspiring episode that celebrates the extraordinary in the ordinary!

    Publishing Schedule: New episodes every Thursday morning.

    Connect with Us:

    • Website: theauthorsporch.com
    • Twitter: @TheAuthorsPorch
    • Instagram: @TheAuthorsPorch
    • Facebook: The Authors Porch

    Hashtags: #TheAuthorsPorch #InspirationEveryday #CreativeLife #Mindfulness #BookLovers #SupportAuthors

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    18 分
  • S4 E1 - The Power of Reading
    2024/07/23

    The Authors Porch Podcast - Season 4, Episode 1: The Power of Reading

    Welcome back to The Authors Porch Podcast! In the Season 4 premiere, CJ Ives Lopez dives into the transformative power of reading. Join us as we explore how books can improve mental well-being, enhance cognitive skills, and offer a perfect escape from everyday life.

    In This Episode:

    • CJ's personal reflections on how reading has brought joy and vitality.
    • The mental health benefits, cognitive enhancements, and emotional enrichment from regular reading.
    • Insightful reviews of must-read books.
    • Tips on how to support your favorite authors beyond just buying their books.

    Tune in for an inspiring episode that celebrates the joy and impact of reading!

    Publishing Schedule: New episodes every Thursday morning.

    Connect with Us:

    • Website: theauthorsporch.com
    • Twitter: @TheAuthorsPorch
    • Instagram: @TheAuthorsPorch
    • Facebook: The Authors Porch

    Hashtags: #TheAuthorsPorch #ReadingBenefits #BookLovers #SupportAuthors #BookReviews

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    20 分
  • S3 Episode 31 Arnold Montgomery - Battlefield Missouri
    2023/12/19

    Visit us www.theauthorsporch.com


    Arnold Montgomery served thirty years in the United States Army and retired with the rank of Colonel. His tours of duty include South Korea, Irag, Germany, Fort Bragg, Washington D.C. and several Army depots.


    A logistician and engineer by trade, he began writing as soon as he put down roots following his Army career. Arnold and his wife make their home on a small farm in Illinois.


    Follow Arnold:

    https://www.facebook.com/arnold.montgomery.3

    https://instagram.com/illinoisvet99?utm_source=qr

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    48 分
  • S3 Episode 30 Tammy Cohen - Text Messages to My Son
    2023/12/14

    Visit us at www.theauthorsporch.com

    Tammy Cohen, has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years. 

     

    Today, she understands her role as a connector and sees opportunities for women to thrive and grow exponentially, which is why she founded the Women Beyond the Table; a business network with a soul.

    Tammy added podcaster by launching the Beyond the Table Podcast, leveraging her ability to connect with audiences by sharing her guest’s stories and wisdom.

     

    In her consulting work, Tammy connects her clients to their mission, vision and core values statements and utilizes her networks to develop brands. Tammy is a frequent podcast guest and speaker on topics ranging from branding to leadership

     

    When she is not helping brands stand out or women to thrive, Tammy lives in Manhattan with her husband and 3 sons and owns Eighteen Restaurant on the Upper Eastside.  Text Messages to My Sons is Tammy’s first book where she connects deeply with her family in a world of devices.  It is a must read for anyone looking to build a deeper connection.

     

    Contact:  tammy@tcbrandconsulting.com

     https://www.amazon.com/Text-Messages-My-Sons-Connecting/dp/B0CK3QDHT


    https://www.instagram.com/Textmessagestomysons 
    https://www.facebook.com/Textmessagestomysons 
    https://tcbrandconsulting.com/text-messages-to-my-sons-connecting-de

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    34 分