In this episode, we sit down with Chris Bolman, founder of Brightest, to explore how technology can simplify, scale, and strengthen impact measurement for B Corps and beyond.

• The Brightest Origin Story – Chris shares how Brightest came to life, built from a practitioner’s mindset to create a user-friendly, functional tool for impact tracking and B Corp reporting.

• Making Impact Measurable – Why many businesses struggle with impact data and how Brightest helps them track, analyze, and improve their sustainability performance.

• Building for Real Use, Not Trends – Chris discusses the pitfalls of trendy software and how Brightest avoids them by focusing on real user needs—making it easier for B Corps to manage their ongoing certification and ESG reporting.

• Lessons from 20 Years in the Game – From startups to scaling businesses, Chris reflects on the highs, lows, and key moments that shaped his journey.

• The Future of Impact Tech – Where technology is headed in the B Corp and sustainability space, and how companies can better align their operations with their purpose.

This episode is packed with insights on impact measurement, purpose-driven business, and building tech that truly works—one for B Corps and changemakers alike!

In this episode, we sit down with Anita Spiller from True Earth, a Canadian B Corp on a mission to eliminate plastic waste and rethink everyday essentials.

• The Birth of True Earth – Anita shares the story behind True Earth’s eco-strip laundry detergent, designed to reduce plastic, water, and weight in household products. What started as a small launch quickly exploded, with the perfect timing of COVID driving demand for sustainable alternatives.

• Impact at Scale – True Earth set out to donate 1 million loads of laundry detergent to those in need. They’ve now donated over 50 million loads—a testament to their deeply embedded purpose.

• Progress vs. Perfection – We discuss the challenges of making the right (but harder) decisions as a business that wants to do good, and how True Earth has built impact into everything they do.

• Anita’s Unique Journey – From a background in social services and ministry to sales and PR, Anita opens up about her path from corporate life to purpose-driven work, and how her upbringing shaped her passion for social justice and sustainability.

• The Bigger Picture – We talk about values, spirituality, and community, and why a lack of connection to these things is holding people back from creating positive change.

• The B Corp Effect – True Earth has embraced the B Corp philosophy, not just in certification but in the way they operate. Anita also shares how the company has built strong connections with other B Corps across North America.

This episode is a must-listen for anyone passionate about sustainability, business for good, and rethinking the way we consume.

In this episode, we chat with Helen Paul-Smith, co-founder of ŌKU New Zealand, about the company's path to B Corp certification and how they balance business with their deep commitment to rongoā Māori, sustainability, and ethical sourcing.

Episode Highlights:

• ŌKU’s Story & Mission – Helen shares how she and her husband, Scott Smith, founded ŌKU to honor the healing power of Aotearoa’s native plants, blending traditional Māori knowledge with modern wellness.

• Why B Corp? – She dives into why ŌKU pursued B Corp certification, what the process was like, and the key changes they made to meet the rigorous social and environmental standards.

• Challenges & Lessons Learned – Helen reflects on the challenges of becoming a B Corp, including supply chain transparency, measuring impact, and ensuring ethical business practices.

• Kaitiakitanga & Sustainability – She explains ŌKU’s commitment to regenerative practices, sourcing native botanicals responsibly, and how their values align with the B Corp movement.

• The Future of ŌKU as a B Corp – Helen shares what’s next for ŌKU, from expanding their impact-driven initiatives to inspiring other businesses to adopt ethical and sustainable practices.

This episode is a must-listen for business owners, sustainability advocates, and anyone curious about B Corp certification and what it truly means to run a values-driven company.