The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

著者： Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
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  • The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
    Copyright © B2b Interactive Marketing, Inc. 2021
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  • Episode 986 – Superman vs The Boogeyman

    Episode 986 – Superman vs The Boogeyman
    2024/10/02
    I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the boogeyman and content marketing as Superman. Yet, like energy, they are a symbiotic and correlated existence that exists and has to function to help businesses market to their audiences and prospects. I believe you have to think like a superhero like Superman to overcome the erosion in website traffic. I know companies are hoping to find a superhero to help them overcome the challenges of getting their content in front of the new and right set of eyes to help them maintain and grow their business. I believe that you have to be either the actual superhero or at least the sidekick like Batman's Robin. I believe that superheroes are not just fictional characters like Batman or Superman. I know that they are more like you and me. We are heroes if we learn and grow from our experiences and use them to help others better their lives.
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    12 分
  • Episode 985 – What’s Old Is New

    Episode 985 – What’s Old Is New
    2024/09/26
    A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach the same audience, but you run the risk that multiple could fail simultaneously. The one thing that has never changed is the audience. What you were selling in the past and what you are selling today may have changed, but people are still people. People may have changed where and what they are paying attention to, but little has changed in what attracts and motivates them to act regarding ads and messages. It may seem that AI is making email and websites less relevant, but due to the evolving landscape in search and answers of AI, I am here to tell you that I find them more important than ever before. I wish I had a crystal ball to help predict what next new technology will help make your business more successful, but alas I don't. As I hinted early on, the one thing that does not change is people. They may change what tools they use or how they consume content, but they are still people. They have needs, biases, and emotions that can be directed and affected by what and how you communicate to them.
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    13 分
  • Episode 984 – FACT: Two Things Could Be True At Once

    Episode 984 – FACT: Two Things Could Be True At Once
    2024/09/19
    There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so they fit better with the concepts I am trying to get across today. Although there are people in marketing who will use AI to generate content and post that as humans, I believe that both are needed, necessary, and can co-exist in marketing to help create awareness, educate, and generate sales. Artificial Intelligence compiles content that was primarily generated by humans, so it is both computer and human content. You can use AI to rewrite your human-generated content and use your personality and experience to enhance and add your signature to it. You can use AI to generate ideas and concepts that you can use within your personally written content. If someone is an expert in websites or social media, they will argue that they are more important. Then, people who work in the AI world will say that AI is faster and more cost-efficient than the human version of content creation.
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    11 分

あらすじ・解説

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
Copyright © B2b Interactive Marketing, Inc. 2021
マネジメント マーケティング 経済学
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