The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

著者： Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
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  • The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
    Copyright © B2b Interactive Marketing, Inc. 2021
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あらすじ・解説

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
Copyright © B2b Interactive Marketing, Inc. 2021
マネジメント マーケティング 経済学
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エピソード
  • Episode 993 – It’s Time To Get To Work

    Episode 993 – It’s Time To Get To Work
    2024/11/21
    Back in the 1960s, the TV program was called The Twilight Zone. It was an anthology series that explored fantasy, science fiction, horror, and psychological thriller elements. In today's complicated new marketing and media world, it can feel like we are living in a Twilight Zone. Marketing is about getting people to become aware and engaged and building trust. If you work in a vacuum, then your messages are delivered more organically to the recipient. But when you try to use a delivery platform like a social media or search platform, your message has additives of other content surrounding it and the timing as to how and when it's delivered. We are in the part of the business year that is like another Twilight Zone. It's the two months between Halloween and New Year's Day. If you are in the consumer market, you are primed for people to be in a good mood and spend a lot of money on themselves and gifts for others. If you are in the business-to-business market, you are trying to finish the year strong while the people you sell to are winding down. No one can predict what 2025 will be like for business. AI will continue to grow in power and popularity, but how will your clients and audience use and adapt to it?
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    10 分
  • Episode 992 – The Anatomy of Trust

    Episode 992 – The Anatomy of Trust
    2024/11/14
    If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information was distributed via free-to-access websites and apps. This was described as paywall and non-paywall media. I never really thought about that but it makes sense. It becomes a matter of trust. Voters trusted without needing journalistic and regulatory confirmation that the information was accurate or even true. That works for elections, but you cannot take trust that lightly in business. Like a human body, trust is a complex system with some essential parts, needs, and truths. It has a brain, digestive system, lungs, and a heart. The body is a system, and the brain, the stomach, the lungs, and the heart all need each other for the body to function and survive. Trust in business is the same thing. It takes thinking, seeing, and feeling to ensure your business relationships are built on respect and trust. They need to be fed with consistent quality information, thought leadership, and a dash of advice. You must constantly breathe new life into relationships while expelling the negative. It also takes heart to feel and empathize with how a relationship is mutually beneficial and not merely transactional.
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    10 分
  • Episode 991 – Getting Personal

    Episode 991 – Getting Personal
    2024/11/07
    AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. Although this is Hollywood and entertainment, we have realized most of this already: 2001 = Self-Driving Vehicles Matrix = VR Games and Headsets Her = ChatGPT, Siri, Alexa, and more impressive versions coming soon The biggest thing holding AI back or impeding it's progress is it knowing who it's talking to. Personalization will need to go way beyond what information is available on the Internet. What it will need (and what you want to do with your marketing) is called Hyper-Personalization. The problem with data is that it constantly changes. A real-life example is trying to do something very old-school: sending US Mail to customers. Chances are, you have a database or CRM where the records are old. In no way, shape, or form am I saying that digital marketing (social and email) wastes time and money? I can tell you that human-to-human interaction will increase interactions with your digital presence. Humans are complex, fickle, and emotionally charged beings. It takes just being there as another human being to build that trust again and again, as needed.
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    12 分

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