Our favorite stories:

• "I started Bakery when I was 27... I didn't know how to do anything but I thought I knew how to do everything better than everyone else."
• "If you're from a place like the Dominican Republic, you're surviving... there's very few career tracks. You have a main career and a lot of side (hustles)."
• "Once puberty hits... I was out there tagging walls... and then I had a mentor."
• "This is the passion of my life, working with people who are way more talented than I'll ever be."
• "As an immigrant kid, you feel like there are these gatekeeping moments. Like that's not for you, and then you get into it, and people want your opinion..."
• "Having great people in this industry, with nothing in return, give their time to someone that they don't know... it honestly makes you very humble, it makes you understand this is a give-back industry..."

Big moments from doing the work:

• Launching BioWare / EA Games - "it was like a school I never had"
• From :30s at a time to an industry that keeps people's attention for 200 hours at a time
• Failed multiple times - Bakery went out of business 4x - "I had to reinvent myself and the agency."
• "...Decidedly an old school place. I wanted it to be a creative hub... like the agencies I grew up idolizing. Less digital, less data-driven... boring the crap out of me. Vaporware."
• Starting KEN media with Shiner Beer AOR - a great example of clients giving you opportunity to grow. "I wish this kind of relationship on any agency. We use the word Partner so often... when I say partnership, they are on my mind. We are both in for the benefit of our people."

Career advice we'll live with:

• "Please stay dumb and curious"
• "I'll out-work anyone in any room I'm in. That's the super power..."
• Moving from survival to thriving model of thinking - "...we're in a Renaissance of indie agencies... there is something to be said about the agility afforded to you by independence."
• "Capitalism never sleeps. Every time the checks have more 0's on them... as an immigrant to this country, the idea of the US is to make it. You have to come to terms with what that means to you."
• "There was a pitch floating around... I want to do this just to see all the things we need to fix. If Bakery took off at this rate [like KEN], I'd be calling you from Air Force Bakery."
• "I believe in know what you're good at and what you're not good at, and letting people do what they're good at."
• "Watch Canada."

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Theo Gibson, ECD of Joan Creative and visual artist Bank Moody, joins us from Joan's NYC office to share his Jedi-like wisdom around authentic artistic creation, and how it has served him during an award-winning advertising career, from his early days building a creative community in Toronto, Canada, to his current role and life in NYC.

Our favorite stories:

• How a friend's words, "sketchbook Theo is the best Theo," reminded him to re-prioritize making art with his hands
• Intentionally curating your own inspiration; "our experiences shouldn't just stay with us"
• Being a horror buff and Theo's favorite quote (and solid advice) from "Hellraiser"

Big moments from doing the work:

• Learning how to and the value of picking your agencies even as agencies are picking you
• Straddling/pushing the line of safety to make good work
• While others are focused on RTBs, KPIs, etc. focus on making the work resonate with those who are watching

Career advice we'll live with:

• Your own essence will inform the work better than the industry standard
• If you haven't made anything in 2 years, it's on you, not the agency
• Never think of it as a performance

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This episode, we sit down with Lameya Chaudhury, the driving force behind social impact at Lucky Generals, the UK-based advertising agency known for work that doesn't just resonate—it challenges perceptions and drives meaningful change.

With over 15 years of experience connecting brands to their communities, Lameya shares her journey of being curiosity-led, collecting mentors, and helping brands align their actions with their words.

Our favorite stories:

• Making a complicated topic simple and working with an oil-drinking national treasure for Make My Money Matter with "Oblivia Colemine" (Olivia Coleman)
• Matchmaking client partners e.g. The British Army + The Black Curriculum, educational partnership
• The difference between UK and US cultures in business and social impact

Big moments from doing the work:

• Getting brands to be brave, invest robustly, and have receipts
• The value of forging relationships and partners within an industry where a Head of Social Impact has few to no peers
• Navigating the stages of a client relationship

Career advice we'll live with:

• The benefits of curating a curiosity-led career
• "Never stay in my own lane"
• How can we make social impact "a core component of the brand platform, not an addition?"
• Collect mentors everywhere you can

Find us us on Twitter, Instagram, and at The Bad Podcast dot com