Join us for a lively discussion with Sara from BTL Copy as we dive into the unique challenges faced by mom entrepreneurs, particularly those navigating ADHD. Sarah shares her insights on how many entrepreneurs, especially mothers, often grapple with ADHD symptoms that can be exacerbated by parenting responsibilities. She highlights the importance of establishing routines and organizing daily tasks to create a sense of stability for both themselves and their children. With a mix of humor and practicality, Sarah reveals clever tips, like using Siri reminders and emailing oneself to stay on track. This episode is packed with relatable anecdotes and actionable advice that will help you manage the chaos of daily life while embracing your entrepreneurial spirit.

Takeaways:

• Many entrepreneurs with ADHD often don't realize they have it until they become parents.
• Using Siri reminders for daily tasks and responsibilities can be incredibly helpful for ADHD management.
• Emailing yourself reminders that arrive at a specific time can help you stay organized.
• Establishing consistent routines for both yourself and your children can reduce chaos at home.
• It's common for ADHD individuals to experience analysis paralysis when faced with multiple tasks.
• Creating physical spaces for items, such as backpacks and snacks, simplifies daily routines.

JOIN THE MARGINS MASTERMIND: DOORS OPEN NOVEMBER 20TH

Cassidy emphasizes the critical importance of effective brand messaging in attracting and retaining clients, arguing that it goes beyond aesthetic appeal. She believes that while many coaches advocate for simply putting offers out into the world, it's essential to first confirm demand and understand the target audience's needs and language. By positioning themselves as guides and focusing on the client as the hero of the story, entrepreneurs can create strong connections that lead to conversions. Cassidy also highlights the necessity of developing a foundational document that outlines core values, mission statements, and brand promises, enabling consistent messaging across all platforms. This strategic approach not only enhances engagement but also helps entrepreneurs prioritize their time and efforts towards the right audience, ultimately driving their business success.

Takeaways:

• Understanding your client's needs is crucial; it's not just about your offer.
• Creating a foundational brand messaging document helps maintain consistency in your content.
• Position yourself as the guide and let your clients be the heroes of their stories.
• Repetition in your messaging is necessary to attract new clients consistently.
• Specificity about your target audience can significantly improve your marketing effectiveness.
• Prioritize messaging over aesthetics to truly connect with your ideal clients.

Mentioned in this episode:

• Building a Story Brand by Donald Miller

Connect with Cass

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The episode explores the often-overlooked issue of self-neglect among women entrepreneurs, especially those who are also mothers. Bri shares her journey of navigating business success and motherhood, revealing how easy it is for women to fall into the trap of prioritizing everything else over their own health. With candid reflections on her own struggles with under-fueling and chronic self-neglect, she illustrates the profound impact these habits can have on energy levels, mental clarity, and overall well-being. The conversation encourages listeners to take a step back and reassess their eating habits, urging them to incorporate nourishing meals into their daily routines. Bri emphasizes that eating should be a mindful practice, where one can truly appreciate the food and its effects on the body. The episode concludes with actionable advice on how to approach meals more intentionally, including practical steps like plating food instead of eating directly from containers and experimenting with new ingredients to enhance variety and nutrition. This insightful dialogue serves as a reminder that prioritizing self-care is not selfish; it's essential for sustaining the energy required to manage both personal and professional commitments effectively.

Takeaways:

• Women entrepreneurs who are also moms often struggle with self-neglect and under-fueling.
• Taking time to nourish yourself can lead to increased energy and creativity in life.
• Eating mindfully without distractions can significantly improve nutrient absorption and satisfaction.
• Incorporating variety into meals ensures a broader spectrum of nutrients for optimal health.
• Building balanced meals with veggies, protein, and healthy fats supports better overall wellness.
• Establishing a buddy system for accountability can help ensure you remember to eat.

Connect with Bri

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