• 401 - Stand Out Or Get Ignored
    2025/05/26

    Today, we’re talking about the one rule in marketing that never changes: Stand Out or Get Ignored. If your brand blends in, it gets buried. We’re diving into how bold brands are flipping the script and winning.

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    16 分
  • 400 - 400 Episodes and Counting - The Power of Consistency
    2025/05/19

    Today we’re popping the champagne for our 400th episode! We’re celebrating the power of consistency, how it’s built our podcast, and how it can build a legacy for any small business.

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    19 分
  • 399 - Your Company Doesn’t Need a Mission Statement, It Needs a Rally Cry
    2025/05/12

    Today, we’re throwing mission statements in the trash and talking rally cries - why your business needs one to light a fire under everyone.

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    15 分
  • 398 - Fast Feedback - Listen To Your Customers - OR ELSE
    2025/05/05

    Today we're diving into Fast Feedback - why your company isn't listening and is slowly dying because of it.

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    14 分
  • 397 - Quiet Branding - When Your Company Speaks Softly and Wins Big
    2025/04/28

    Today we’re diving into Quiet Branding - how your company can speak softly and still win big by leveraging subtlety, humility, and authenticity to build unshakable brand trust.

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    22 分
  • 396 - Micro-Moments - Capturing Customers in 8 Seconds or Less
    2025/04/21

    Today we’re diving into micro-moments - how to capture your customers’ attention in 8 seconds or less. Small businesses have seconds to hook their audience before they scroll away. If you blink, they’re gone.

    Let’s unpack why capturing these micro-moments is so crucial and how to do it effectively.

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    15 分
  • 395 - Are Too Many Offerings Killing Your Sales?
    2025/04/14

    Too many small businesses think more products or services mean more revenue - but it can actually overwhelm customers. We’re seeing startups, consultants, even established brands clutter their lineups. And with that clutter comes confusion - confused customers rarely buy. So let’s dive in and see why having too many offerings can backfire.

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    20 分
  • 394 - Is In-Person Networking Dead?
    2025/04/07

    Is in-person networking dead? There's been a significant drop in events since 2020 - Zoom is beating coffee or lunch meetups. Even formal groups like BNI and Gotham are shrinking. In any event, networking remains essential for small businesses - so let's discuss why this shift is happening.

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    24 分