You can’t fake it anymore.

The coaching game has changed. The agency game, too.

What worked even 12 months ago is dead. Cookie-cutter funnels, random lookalike targeting, copy-paste webinars—done.

If you’re serious about growing a high-ticket offer, this episode gives you the real blueprint.

What’s working? What’s not? And what the top 1% are doing that the rest of the market hasn’t caught up to yet.

We’ll walk you through how the smartest coaches and consultants are using AI to collapse time.

How they’re engineering demand with message-first creative.

How they’re building funnels that actually convert cold traffic into paid clients without jumping on 97 calls a week.

We’re not talking about hacks. This is about running a business that gets results and prints consistently.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐮𝐧𝐩𝐚𝐜𝐤

Everyone’s chasing the wrong stuff. The game isn’t audience targeting anymore.

The game is who can out-message and out-create their competitors every single week.

Eighty percent of the outcome comes from how strong your creativity is and how clear your message hits.

AI is not your strategy. It’s your speed advantage.

It helps you shorten the time to value. It helps your clients win faster. And when your clients win faster, your brand becomes undeniable.

We talk about creative testing. If you’re not testing new ads weekly, you’re just spending money to stay confused.

Real operators treat creative like inventory. It’s the engine.

Targeting still has a place but it’s second in command now.

Open targeting. Interest-based. Lookalikes.

Most of you are messing with the wrong one for where you’re at. We break that down.

Your pixel data? Most of it is trash. Your funnel?

Probably leaking leads. If your structure is sloppy, no amount of ad spend will save you. Fix the foundation.

Messaging is where you either win or disappear. You’re not just selling a result. You’re selling trust.

You’re selling a belief.

That has to come through in every headline, every video, every CTA.

And yeah, we talk about pricing.

Stop playing small because you feel unqualified. If your offer delivers transformation, price like it.

Stop letting imposter syndrome run your business.

𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫

If you’re a high-ticket coach or consultant and you’re tired of guessing your way through growth. If you’re done with leads that ghost and funnels that flop.

If you’re ready to run real paid traffic and build a system that scales without breaking your calendar

This one is non-negotiable

Not theory. Not fluff.

Just the truth about what it takes to acquire clients in today’s market

Hit play and get your notepad ready

Tap in. Stay calm. Change lives. Run your business on your terms.

See omnystudio.com/listener for privacy information.

When most people start winning, they throw their feet up, take a breath, maybe even post some self-congratulatory BS on LinkedIn. Not me.

That’s exactly when I tighten the screws and ask, “Where are we slipping?”

In this episode of The Boardroom Podcast, we break down what happens behind the scenes when we hit a growth spurt and why coasting is the fastest path to crashing.

We’re in a season where things are heating up at Charlie. Leads are flowing, clients are enrolling, and momentum’s picking up steam. But that’s not a cue to celebrate.

That’s the red flag to go harder, clean up the backend, expose the weak links, and raise the damn standard.

If you’ve ever had a taste of momentum and thought about easing up, this one will punch you in the gut.

Me and Tikis talk about building real systems, exposing cracks when things feel good, and why talent won’t save you if your backend sucks.

You’ll hear how we’re turning our CX team into killers, overhauling our AM systems, and getting ready to scale without breaking the machine. If you think growth is your green light to relax, this will snap you out of it.

Tap in. Stay calm. Change lives. Run business on your terms.

See omnystudio.com/listener for privacy information.

What’s up fam.

On this episode of The Boardroom Podcast I’m breaking down the secret AI hiring system we built to scale our team faster than ever.

If you’re still hiring the old way you’re already behind.

I’m showing you how we used a custom GPT to screen candidates grade resumes and hire top talent fast without sacrificing culture or values.

We went from 200 resumes to 3 A-players in just 2 weeks.

I’m sharing the exact process of how we built it and the championship DNA I look for in every hire.

Commitment. Caring. Competence. Obsession.

If they don’t have it they’re out.

If you’re serious about scaling your team, building a business that wins or leveraging AI inside your company you need this episode.

Let’s get it.

See omnystudio.com/listener for privacy information.