In this episode of 'The Books That Made Me', Ben Keene (Co-founder of Rebel Book Club) talks to Nir Eyal about 3 nonfiction books that have had a massive impact on him to date, including some inspiring titles on both addiction and habit-forming that inspired his best-selling books, Indistractable and Hooked. Nir also shares with us why basic assumptions that 'tech is bad' lacks the necessary nuance, plus some key insights into his processes as an author + investor. Enjoy!

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.” 

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Business week wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

@NirEyal

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Nir's choices were:

1. 'Get a Financial Life: Personal Finance in Your Twenties and Thirties' by Beth Kobliner

2. 'Memoirs of an Addicted Brain: A Neuroscientist Examines his Former Life on Drugs' by Marc Lewis

3. 'The Power of Habit: Why We Do What We Do, and How to Change' by Charles Duhigg

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