In this episode of The Archive, hosts Ben and Ashton explore the fascinating history and evolution of Taco Bell, from its origins as a hot dog stand to becoming a major player in the fast food industry. They discuss the brand's innovative marketing strategies, unique menu items, and distinct personality that sets it apart from competitors. The conversation also touches on challenges faced by Taco Bell, including controversies and lawsuits, as well as the company's commitment to innovation through its Innovation Kitchen. Listeners will gain insights into the lessons that can be learned from Taco Bell's journey and its impact on food culture.

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the fascinating history and branding strategies of IKEA. They discuss the entrepreneurial journey of Ingvar Kamprad, the revolutionary flat-packed furniture concept, and the evolution of IKEA's branding and logo. The conversation delves into IKEA's brand promise, internal culture, and innovative marketing strategies that have built strong customer loyalty. The hosts also share insights on the lessons learned from IKEA's success and its cultural impact.

In this episode of the Brand Archive, hosts Ben and Ashton explore the rise and fall of Blu-ray, a technology that aimed to provide superior movie-watching experiences but struggled against the convenience of streaming. They discuss the collaborative effort behind Blu-ray's creation, its competition with HD DVD, and the impact of branding and marketing strategies. The conversation also delves into lessons learned about innovation, market adaptation, and the importance of understanding consumer desires.