What does it really take to go from passion project to full-time income—especially when you’re the sole provider?
In this episode of The Brand Memo, I’m joined by business coach Kelly Sturtevant, who shares her story of scaling from virtual assistant work to building a multi-figure business that fully supports her and her family.
Together, we talk about navigating money blocks, showing up when self-doubt creeps in, and building a business that’s not just profitable—but aligned with the life you actually want.

Kelly gets real about the challenges of stepping into visibility, pricing your offers with confidence, and making bold moves—even when the stakes are high. This one’s packed with mindset shifts and practical strategies you’ll want to take notes on.

🎧 IN THIS EPISODE:

• How Kelly transitioned from side hustle to sole income earner

• The visibility fears and mindset blocks that keep entrepreneurs stuck

• What to focus on daily to move the needle toward 5-figure months

• The real reason you’re struggling to charge more—and how to fix it

• Ways to shift from survival mode into sustainable success

• How to decide between high-ticket, low-ticket, or both

• Money mindset reframes that help you feel good about your pricing

  
  

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Explore more: https://seedandsol.com

Connect with Kelly: https://kellysturtevant.com/

If imposter syndrome has been quietly running the show behind the scenes of your business… this one’s for you.

In this solo episode, we’re getting real about the doubts that sneak in—even when you know you’re capable. I’m breaking down the biggest imposter syndrome triggers I see in the small business space, how they might be holding you back more than you realize, and what to do about them.

We’ll talk through:

• Feeling unqualified or “not expert enough”

• The fear of being seen online (and judged for it)

• What to do when your voice feels different than the “industry norm”

• Charging for work that feels easy to you

• Comparison spirals, inconsistency, and self-doubt

• Tangible mindset and clarity shifts that actually help

You’ll walk away with a reminder of your worth, a few pep talks, and practical ways to move forward with more confidence, clarity, and conviction—even when the fear is still present.

This episode is a mirror, a reset, and a rallying cry for the entrepreneur who’s tired of second-guessing herself.

Listen here to unpack imposter syndrome and take your power back... one aligned, imperfect, but deeply intentional step at a time.

Find me on Instagram: @seedandsol.co and @brandmemopodcast

Take the quiz, view services, + more: www.seedandsol.com

Feeling like you’re constantly juggling too much—and still not getting where you want to be?

In this episode of The Brand Memo, I’m joined by coach, speaker, and author Desiree Cocroft for a deeply honest conversation about redefining success, setting boundaries that actually stick, and un-hustling your business and life so you can show up with clarity, confidence, and intention.

Desiree has helped thousands of high-achieving women own their voice, lead boldly, and build careers on their own terms—and today, she’s sharing the mindset shifts and real strategies to help you do the same.

🎧 IN THIS EPISODE:

• Why time management is really about priority management

• How to stop people-pleasing and rewire your identity

• What most entrepreneurs get wrong about boundaries

• The power of self-awareness and how to start rebuilding from survival mode

• Systems + support tools Desiree uses to run multiple aligned businesses

• How to know when it’s time to pause, pivot, or make a bold move

Connect with Desiree: https://www.desireecocroft.com/Explore the site for a quiz and ways to work together: ⁠https://www.seedandsol.com⁠Connect with me on Instagram: ⁠@seedandsol.co⁠Follow the podcast for more real talk: ⁠@brandmemopodcast⁠