If you think that you have to have a big team to run a successful online business, I’m glad you’ve found this post.

I used to think the exact same thing, but my experience has taught me otherwise.

When I first started my business, like so many of you, I was a solopreneur. I didn't have the extra money to pay someone when I was trying to simply pay myself.

So, I dedicated most of my time to the business, creatively thinking about it and providing for my family. This approach worked well for a while.

As I started taking on more marketing responsibilities, I began considering hiring a team.

Industry advice pointed me towards hiring for admin work: scheduling clients, sending contracts, etc.

These tasks never quite justified the need for hiring someone in my mind. I instead thought about the areas where hiring help would directly contribute to generating revenue.

My first hire was a Virtual Assistant (VA) for contracted work, specifically for marketing-related tasks.

I remember feeling nervous about the financial commitment, but it quickly paid off.

This small hire allowed me to reclaim valuable time, which I used to focus on revenue-generating activities like hosting live events and webinars.

From there, I began to think hiring a big team was needed - boy was I wrong.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• One of my most expensive lessons with hiring a team and what it taught me.

• The first few steps to take and things to consider when hiring team members.

• The type of first hire I recommend every solopreneur consider for the highest ROI.

For the full content, and all the insider tips, listen to Episode 122 now.

I get it, all the marketing strategies available online can be overwhelming, especially for entrepreneurs.

But, let me be honest with you for a second - THEY ALL WORK!

The idea that there is one magical approach that fits all is a myth. What works for you determines who you are as a person, your schedule, and what aligns with your brand.

Every business, every brand, and every entrepreneur is unique, so the approach that works wonders for one might completely miss the mark for another.

Today’s episode is all about how to identify the best marketing strategy for you and why authenticity in your marketing strategy is key to your brand’s success.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• Why your marketing strategy is a direct reflection of your authentic brand and might even play the largest role in your brand’s success.

• The 3 levels of marketing that every strategy NEEDS to hit consistently to have leads and sales.

• The top questions to ask yourself to determine which marketing strategy will work for YOUR brand.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 121 now.