The Brandsmiths Podcast

著者： Amy Swift Crosby & Hilary Laffer
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  • Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer. “We recognize that each challenge is different and quality thinking doesn’t come in one size.” Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business. This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes. Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.
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あらすじ・解説

Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer. “We recognize that each challenge is different and quality thinking doesn’t come in one size.” Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business. This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes. Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.
アート マネジメント マーケティング 経済学
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エピソード
  • The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?

    The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?
    2022/06/30

    Be a Part of the Show! 

    Got a question for Amy and Hilary about your business? We're taking business questions - anything that's keeping you up at night, that's puzzling your otherwise brilliant mind, that is slowing your pace in making decisions - or that poses a conflict between you and your team. We're here for it!

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please, "Like," review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com
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    14 分
  • The Brandsmiths – Season 2 – Ep.5 – Trade Show Triage

    The Brandsmiths – Season 2 – Ep.5 – Trade Show Triage
    2022/06/12

    Be a Part of the Show! 

    Got a question for Amy and Hilary about your business? We're taking business questions - throw the show anything that's keeping you up at night, that's puzzling your otherwise brilliant mind, that is slowing your pace in making decisions - or that poses a conflict between you and your team. We're here for it!

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please, "Like," review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com
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    16 分
  • The Brandsmiths – Season 2 E.4 – The Art of Business Cards

    The Brandsmiths – Season 2 E.4 – The Art of Business Cards
    2022/05/26
    Episode Notes

    Be a Part of the Show! 

    Got a question for Amy and Hilary about your business? We're taking business questions - throw the show anything that's keeping you up at night, that's puzzling your otherwise brilliant mind, that is slowing your pace in making decisions - or that poses a conflict between you and your team. We're here for it!

    Email us at hello@thebrandsmithspod.com or DM us on Instagram @thebrandsmithspod  and let's see if we can help! We'll tell you how to get your question answered on the show. 

    Like what you hear? Whether it's Apple or Spotify please review and subscribe, it makes all the difference to us and our ability to keep doing this.  Visit us at thebrandsmithspod.com
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    17 分

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