In another curated episode by HiFloat, we’re reconnecting with Jam of Garden Place Balloons to hear how he’s pivoted away from the huge, luxurious installs and into deliveries… which have become the bread and butter of his business!

He’s still got local balloon friends who have been and continue to be a major support for him when the big jobs do come up, but we’ll hear more about this intentional adjustment he’s made based on the latest demand, as well as the mindset shift he needed to go along with.

Jam was kind enough to share specifics about what’s working and what’s not working with his new strategy - including actual product offerings, e-commerce effectiveness, pickups vs. deliveries, boundaries and what the new strategy has meant for his lifestyle.

Then of course we hear how the HiFloat products are essential to his business, too. I picked up quite a few little nuggets that I’m planning to integrate into my business after chatting with Jam and I hope you enjoy this conversation as much as I did!

In the UGlu Hotline, hear about how one listener makes water weights.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: HiFloat

@gardenplaceballoons

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In our first curated episode by HiFloat, we get to hear from the COO himself, Phillip… who is also a chemist! He shares with us some tips and tricks about using HiFloat and HiShine which I definitely didn’t know before having this conversation.

Learn how humidity, proper inflation size, transport bags and even 60/40 valves impact HiFloat performance. And for HiShine, Phillip has two big tips for using it properly, plus offers considerations for when to use the trigger sprayer versus the aerosol version. I also asked him to talk about the products’ safety for us when we use it.

Before we get into all of that, though, we’ll learn more about the HiFloat story, which is really neat, as well as some of the changes that have occurred in their 40-year history… including formula changes, the addition of HiShine and external impacts like the pandemic, manufacturer bankruptcy, helium pricing and Party City closing its doors.

It was a fascinating and fun conversation and I look forward to more guests hand-selected by HiFloat!

In the UGlu Hotline, hear a tip for protecting any marquees you might be renting.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: HiFloat

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Stay Booked

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

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I LOVED this interview with returning guest Courtney! We’re talking about pricing transparency and all of the objections and fears that might come with. But that’s not all… we’re also talking about website design, customer behavior and more. It was such a good interview with a bunch of nuggets like:

• Ways to pre-qualify your leads
• Why brand shoots matter
• If e-commerce really works for our industry
• Planning for a website build
• How many pages you really need
• How FAQ sections help

The conversation boosted my confidence in some of the ways I operate and I hope it does for you, too!

Then in the UGlu Hotline, listen for a tip about utilizing the Profit First method.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Other episodes with Courtney

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

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Mauricio knows our industry from multiple angles, so I was really happy when Kalisan chose him as one of the guests in their curated month. In this episode, he shares with us where he found help in growing his business, how he made his pivots and more.

We’ll hear about his rapid growth as a twister, which included doing some jobs for celebrities in Miami. He also shares a fun story about how balloons can soften up almost anyone… and then a sad story that became part of the reason he expanded into decor.

After a big life change and receiving some coaching and mentoring, Mauricio hit the ground running when fully incorporating decor. So much so that he’s become a “sub-distributor”, which we’ll hear all about.

Then I ask him for some advice on how decorators might dip their toes into twisting and he shares some practical tips for doing just that. This was such a fun interview with a bunch of good little tips!

Over in the UGlu Hotline, we got a tip for water weight replacements!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: Kalisan

@todaysballoons | @balloons2gofw

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

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In another curated episode by Kalisan, we get to meet Katy of Bloom Inflatables. She takes us through some of the things that previously led her to burnout and what she’s doing now to stay ahead of it.

But before we get into all of that, you’ll hear how an impulse purchase of a bounce house quickly turned into strategy and profitability for her company. She also walks us through the transition away from that bounce house and into balloon decor, partially in thanks to the Kalisan balloons she was introduced to.

Then when we move on to chat about the main topic, you’ll hear us discuss things like:

• Setting boundaries for ourselves during different seasons of life
• Understanding social media influence versus local brand awareness
• Giving your business a reset
• How a business can be built entirely on grab and go options with the right processes
• Factors that we weigh before saying yes to a job

I found a lot of experiences in common with Katy and I’m betting you likely will, too.

In the UGlu Hotline, hear a tip about a trusted Amazon balloon vendor.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: Kalisan https://www.kalisan.com.tr/

@bloominflatables

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

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Kicking off this curated month by Kalisan is an interview with Kirstin of Create and Cherish Events / Kalisan! I met Kirstin quite a while ago at a Big Balloon Build, so it was so nice to have this opportunity to reconnect with her and hear about how she’s still running her own decor business while supporting the folks at Kalisan as well.

We’ll hear how her business scaled and dialed back, as well as how she grew into her role at Kalisan. I asked about her thought process as she considered what the new role would mean for her decorating business, too, and she shared how Kalisan was always supportive of her keeping her own business while working with them.

Then we dig into why artists should consider Kalisan. Multiple times in the interview, Kirstin mentions her favorite thing about their balloons, but we’ll also hear more of her thoughts on the different sizes, their shipping practices and colors / prints.

Then in the UGlu Hotline, we’ll hear a tip for getting foils to stick to one another.

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated Month by: Kalisan

@createandcherishevents

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co

2025 Bright Balloon Business Planner

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

Balloon Boss Mastermind & Summit

REGISTRATION OPENS TODAY! Glow Retreat

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@thebrightballoon

The Bright Balloon on YouTube