• The Brilliant Brand Podcast

  • 著者： Sonia Chopra
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The Brilliant Brand Podcast

著者： Sonia Chopra
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  • The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical brand growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
    Copyright 2025. All rights reserved.
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あらすじ・解説

The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical brand growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
Copyright 2025. All rights reserved.
マーケティング マーケティング・セールス 経済学
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エピソード
  • Unlocking the Power of Brand Purpose

    Unlocking the Power of Brand Purpose
    2025/03/08

    Ever wonder what makes certain brands truly stand out? The ones that go beyond just selling a product or service?

    In this episode of The Brilliant Brand Podcast, I’m diving into the core elements of brand purpose—the foundation behind your business, beyond just making money.

    This isn’t about lofty ideals.

    It’s about getting clear on why your brand exists, what it stands for, and how it connects with the right people.

    I’ll show you how:

    • Values act as your North Star
    • Purpose keeps you on course
    • Vision gives you a destination
    • Mission helps you get there

    Tune in now:

    🍎 Listen on Apple Podcasts

    🟢 Listen on Spotify

    Mentioned in this episode:

    • Brand Vision Statement: How to Stop Drifting and Start Driving Growth

    Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts.

    If you want to send a message, DM me over on LinkedIn or Instagram.

    Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media.

    Talk to you next time, and stay Brilliant. ⚡
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    15 分
  • Building a Brilliant Brand: The Essentials

    Building a Brilliant Brand: The Essentials
    2025/02/20

    This is the premiere of The Brilliant Brand Podcast! 🥳

    I’ve wanted to do this for over 5 years now, and it’s finally come together. 🙌🏽

    In this episode, you’ll learn what it means to be a Brilliant Brand.

    I’ll break down the exact thought process we use at FreshSparks to help buinesses like yours stand out, attract the right people, and GROW.

    There are 7 essential pillars required for building a strategic, meaningful, and magnetic brand.

    … Purpose

    … People

    … Positioning

    … Personality

    … Point of view

    … Presentation

    … Promotion

    How many have you developed for your business?

    👇🏽 Find out now on your favorite podcast platform:

    ➡️ Listen on Apple

    ➡️ Listen on Spotify

    Mentioned in this episode:

    • FreshSparks
    • Simon Sinek Ted Talk

    Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts.

    If you want to send a message, DM me over on LinkedIn or Instagram.

    Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media.

    Talk to you next time, and stay Brilliant. ⚡
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    19 分

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